Speakers include Professional Baseball Player and Entrepreneur Alex Rodriguez, Netflix’s Jeremi Gorman, Meta’s Erin Egan, TheSkimm’s Danielle Weisberg and Carly Zakin, Writer, Television and Podcast Host Baratunde Thurston, and more

NEW YORK, January 12, 2023 – Interactive Advertising Bureau (IAB), the digital media and marketing trade association, today unveiled the final schedule for its Annual Leadership Meeting (ALM), taking place from January 22-24 in Marco Island, Florida.

“ALM has been and continues to be the epicenter of the digital economy, surfacing hotly-debated topics facing the ecosystem at large. IAB is the association that brings together the full digital ecosystem. ALM is where we set the year’s agenda, driving the direction of the industry,” said David Cohen, Chief Executive Officer, IAB. “Attendees will gain critical insight and perspective on important topics including measurement, privacy, the streaming revolution, sustainability, and the emerging metaverse. ALM is the time for alignment, consensus, and action from all stakeholders.”

The 2023 conference theme, “It Starts Here,” explores a vision for the industry, and will uncover opportunities, paths forward, new connections, and meaningful ideas for the future. The three-day event will be held in-person at JW Marriott Marco Island Beach Resort, gathering industry leaders to address significant regulatory changes, challenges around consumer privacy and data use, the explosion of retail media networks, the evolving Metaverse/Web3, trust and transparency, and a host of new ad-supported opportunities.

Speakers will include:

• Matthew Ball, Pioneering Tech Authority, Venture Capitalist, and Bestselling Author, The Metaverse
• Krishan Bhatia, President and Chief Business Officer, NBCUniversal
• Jeffrey Cole, Director and Chief Executive Officer, Center for the Digital Future, USC Annenberg
• Sean Corcoran, U.S. Chief Executive Officer, Mediahub
• Soumya Donkada, Head of Digital, Media, and E-Commerce, Beauty and Well-being, Unilever
• Sean Downey, President, Americas and Global Partners, Google
• Erin Egan, Chief Privacy Officer, Policy, Meta
• Michele Fino, Head of Branded Entertainment, Crackle Plus
• Jeremi Gorman, President, Worldwide Advertising, Netflix
• Scott Howe, Chief Executive Officer, LiveRamp
• Jay Livingston, Chief Marketing Officer, Shake Shack
• Andy Monfried, Chief Executive Officer and Founder, Lotame
• Ryan Moore, Global Chief Revenue Officer, SuperAwesome, an Epic Games Company
• Ian Orefice, President and Chief Operating Officer, TIME and TIME Studios
• John Osborn, U.S. Director, Ad Net Zero
• Christena Pyle, Chief Equity Officer, dentsu
• Alex Rodriguez, Chairman and Chief Executive Officer, A-Rod Corp
• Athan Stephanopoulos, Executive Vice President and Chief Digital Officer, CNN
• Baratunde Thurston, Host, America Outdoors and How To Citizen Podcast
• Deborah Wahl, Global Chief Marketing Officer, General Motors Company
• Kevin Warren, Executive Vice President and Chief Marketing Officer, UPS
• Danielle Weisberg and Carly Zakin, Co-founders and Co-Chief Executive Officer’s, TheSkimm
• Andrea Zapata, Executive Vice President, Head of Ad Sales Research, Measurement and Insights, Warner Bros. Discovery

All times are in EST; Speakers and timing are subject to change, refer to the website for up-to-date information. Note the event will not be live streamed this year, ALM has prioritized the value of in-person connections. 

IAB does not require proof of vaccination to attend events. However, it is strongly recommended that in-person attendees be vaccinated, and that you stay home if symptomatic. IAB’s Event and COVID-19 Policy and Code of Conduct.

About IAB
The Interactive Advertising Bureau empowers the media and marketing industries to thrive in the digital economy. Its membership comprises more than 700 leading media companies, brands, agencies, and the technology firms responsible for selling, delivering, and optimizing digital ad marketing campaigns. The trade group fields critical research on interactive advertising, while also educating brands, agencies, and the wider business community on the importance of digital marketing. In affiliation with the IAB Tech Lab, IAB develops technical standards and solutions. IAB is committed to professional development and elevating the knowledge, skills, expertise, and diversity of the workforce across the industry. Through the work of its public policy office in Washington, D.C., the trade association advocates for its members and promotes the value of the interactive advertising industry to legislators and policymakers. Founded in 1996, IAB is headquartered in New York City.

IAB Media Contacts
Brittany Tibaldi / Michael Vaughan
347-487-6794 / 813-210-1706
btibaldi@kcsa.com / mvaughan@kcsa.com

The post IAB Announces Full Agenda for its Annual Leadership Meeting Jan. 22-24 in Marco Island, Florida appeared first on IAB.

Featured Speakers Include: Adidas, Harry’s, Macy’s Media Network, Meta, Sam’s Club, ThredUP, Unilever, and many more  

NEW YORK, September 29, 2022 – The Interactive Advertising Bureau (IAB), the digital media and marketing trade association, today announced top sessions for this year’s IAB Brand Disruption Summit: Navigating the Now, taking place October 11-12 in NYC. Main stage presentations will be live-streamed exclusively on IAB.com.

During a time when inflation, a supply chain crisis, and the rapid emergence of Web3 related platforms and technologies are impacting all businesses, this year’s Brand Disruption Summit is all about “Navigating the Now,” focusing on how brands are investing in emerging tech, fostering talent—both human and automated—and shaping their strategies to thrive in a renewed, privacy-driven digital ecosystem.

“Brand Disruption Summit is the top event for brands committed to staying competitive and fostering innovation amongst its ranks. It’s tougher than ever to navigate in a never-ending cycle of micro-trends, boom-and-bust hype cycles, and shiny new objects. Brand Disruption Summit seeks to cut through the noise and bring the most compelling speakers to share real world examples of how they are making sense of it all,” said David Cohen, CEO, IAB. “This year’s Brand Disruption Summit is full of captivating stories — direct from brands themselves — about what’s working, what’s not, and how to chart a path of growth through all the disruption.”

Brand Disruption Summit is about gaining leadership strategies to succeed in the now and into the future. Featuring top strategies developed by commerce and consumer experts, executives, and for the first time, professors and neuroscientists, attendees will gain a valuable insider’s view on how successful brands make sense of this complexity, create a culture of continuous innovation, and ROI.

Featured sessions include:

• Retail Media Networks (RMN) have been a boom for retail companies pressed to diversify revenue, but for brands, a crowded landscape that’s difficult to navigate. During the sessions The How, What, and Why of RMNs, attendees will get an inside look at the future of these thriving media companies with speakers from Sam’s Club Member Access Platform, Macy’s Media Network, and more.
• Everybody has been talking about the metaverse, and in the session, In the Metaverse with Adidas, attendees will learn about the strategy, vision, and realities of the metaverse from a pioneering brand and first mover in the space.
• While companies and brands adhere to data privacy concerns and government regulation, the session, Rubber, Meet Road will feature industry leaders breaking down how companies are addressing ongoing deprecation of third-party data signals, predictions for what’s to come, and how brands can structure themselves to thrive in this new world order.
• Economic headwinds, inflation, and a rumored recession are all challenging conditions any business may face. However brands can still win with consumers in down markets in this session, The Neuroscience of Inflation, where attendees will hear market research from Alpha-Diver about psychology and neuroscience around consumers as well as provide guidance for brands and retailers to look beyond the headlines.

Presenting speakers at this year’s Brand Disruption Summit include:

• Erika Decker Wykes-Sneyd, Chief Marketing Officer, Adidas Originals, Adidas
• Tehmina Haider, Chief Growth Officer, Harry’s
• Rafael Ilishayev, Co-Founder and Co-Chief Executive Officer, Gopuff
• Devin Johnson, President, The SpringHill Company
• Anthony Marino, President, ThredUP
• Ryan Moore, Global Chief Revenue Officer, SuperAwesome, an Epic Games Company
• Larissa Pschenica, Head of Strategy and Operations, Gap, Inc.
• Aaron Sobol, Head of Media Investment and Partnerships, Unilever
• Renaldo Webb, Founder, PetPlate
• Melanie Zimmermann, Vice President, Macy’s Media Network

Additionally, IAB will release its annual meta study: “Brand Disruption 2023: The IAB Annual Report on the Evolving Consumer Ecosystem”.

To view the full Brand Disruption Summit: Navigating the Now 2022 agenda, speakers, and updates, please visit: https://www.iab.com/events/2022-iab-brand-disruption-summit

About IAB
The Interactive Advertising Bureau empowers the media and marketing industries to thrive in the digital economy. Its membership comprises more than 700 leading media companies, brands, agencies, and the technology firms responsible for selling, delivering, and optimizing digital ad marketing campaigns. The trade group fields critical research on interactive advertising, while also educating brands, agencies, and the wider business community on the importance of digital marketing. In affiliation with the IAB Tech Lab, IAB develops technical standards and solutions. IAB is committed to professional development and elevating the knowledge, skills, expertise, and diversity of the workforce across the industry. Through the work of its public policy office in Washington, D.C., the trade association advocates for its members and promotes the value of the interactive advertising industry to legislators and policymakers. Founded in 1996, IAB is headquartered in New York City.

IAB Media Contacts
Kate Tumino / Brittany Tibaldi
212-896-1252 / 347-487-6794
ktumino@kcsa.com / btibaldi@kcsa.com

The post IAB Brand Disruption Summit Program Unveiled, Taking Place In-Person Oct. 11-12 in NYC appeared first on IAB.

NEW YORK, November 8, 2021 – The COVID-19 pandemic has permanently reshaped the U.S. consumer economy. An overwhelming majority of American consumers are experimenting with new brands, and embracing new omnichannel shopping behaviors, which is setting the stage for permanently-heightened competition, according to a new study by IAB.

“The Media-Retail Cartel that limited the brands to which Americans were exposed and could acquire has been infiltrated and overturned by thousands of new brands, the limitless e-commerce shelf, millions of social media influencers, and a growing streaming-media persuasion machine that, contrary to conventional wisdom, favors advertising,” said Randall Rothenberg, Executive Chair, IAB and the co-author of “The IAB 2022 Brand Disruption Report.”

The report is the fifth annual study of what the IAB terms “The Direct Brand Economy,” the snowballing effect of changes in digital consumers, digital supply chain management, digital distribution, digital selling, and digital marketing.

Brand Disruption Study Highlights

• The “storeless” economy has accelerated 200-300%: The pandemic accelerated the shift to e-commerce. It’s almost at $1 trillion in annual spending, and will represent nearly a quarter of all shopping in the next few years.
• Retail media networks woo disruptor brands and encumber legacy brands: Established retailers are wooing disruptor brands with preferential treatment in their retail media networks in an effort to fight for the business of Gen Z and millennials, who rarely go to retail to discover brands. Nearly half of Big Brands (vs. 29% of Disruptors) spending with retail media networks say retailers are requiring them to buy ads there.
• Delivery times shrink to 15 minutes: Brick-and-mortar retail is shifting to an Amazon-like never-ending instant gratification machine, an “On-Demand Economy” model built around DTC delivery times as short as 15-minutes.
• The barrier between physical and digital shopping is now completely eradicated: Local delivery, click-and-collect, and BOPIS (buy online, pick up in store) are up 45%, 52%, and 125% respectively.
• Big brands use DTC playbook: Big brands are racing to reinvent themselves, with eight out of 10 brands now working with influencers — with the largest growth among nano-influencers.

“Our 2022 Brand Disruption Report proves categorically that brands matter more than ever — but it’s a radically different world now,” said Chris Bruderle, Senior Director, Research & Analytics, IAB. “The new reality is permanent, there exists a ‘no-rest-for-the-weary’ competition for share among incumbents, disruptors, and their marketing partners.”

Consumer Privacy Battles Are Upending Marketing Planning

95% of brands are adjusting their data strategies because of political and browser pressures over privacy. That pressure is driving an advertising gold rush to streaming video. 84% of advertising buyers increasing spend on CTV say consumer privacy issues contributed to their increases. The race to first-party data is on, with nearly twice as many incumbents as disruptors increasing their data investment, resources, or initiatives since the COVID-19 outbreak began.

Who will own the future? Disruptor brand holding companies aspire to become the next P&G

No less than seven emerging DTC holding companies are vying to become the Procter & Gamble of the Direct Brand Economy, and have accrued hundreds of millions of dollars in funding this year: Thrasio, Berlin Brands, Elevate Brands, Suma Brands, Branded, Perch, and Foundry.

The full report will be released at the Annual IAB Brand Disruption Summit held Monday, November 8 through Wednesday, November 10, 2021, and is available here.

About IAB

The Interactive Advertising Bureau empowers the media and marketing industries to thrive in the digital economy. Its membership comprises more than 650 leading media companies, brands, and the technology firms responsible for selling, delivering, and optimizing digital ad marketing campaigns. The trade group fields critical research on interactive advertising, while also educating brands, agencies, and the wider business community on the importance of digital marketing. In affiliation with the IAB Tech Lab, IAB develops technical standards and solutions. IAB is committed to professional development and elevating the knowledge, skills, expertise, and diversity of the workforce across the industry. Through the work of its public policy office in Washington, D.C., the trade association advocates for its members and promotes the value of the interactive advertising industry to legislators and policymakers. Founded in 1996, IAB is headquartered in New York City.

IAB Media Contacts
Kate Tumino / Brittany Tibaldi
212-896-1252 / 347-487-6794
ktumino@kcsa.com/ btibaldi@kcsa.com

The post Brand Disruption 2022: The IAB Annual Report On The Evolving Consumer Ecosystem appeared first on IAB.

Confirmed speakers from Ro, Walgreens, PetPlate, Hint, Poshmark, AdoreMe, and more

New York, October 21, 2021 – Interactive Advertising Bureau (IAB), the digital media and marketing trade association, announced the agenda for its annual IAB Brand Disruption Summit to be held Monday, November 8 through Wednesday November 10, 2021.

“If you need to know where to place your bets over the next five years, this is the must-attend event.” said David Cohen, CEO, IAB. “It’s a unique, IAB-only opportunity to network with peers and learn what’s working now from some of the world’s most disruptive executives.”

IAB invented the concept of the “Direct Brand Economy,” and is the only organization that brings together established and rising DTC brands, big brand innovators, and enabling technology partners. The event will deliver hard-won, real-world insights from industry leaders about what’s working, what the challenges are, and where companies need to invest their money and time to find success.

The three day event will discuss:

• “Consumer Insights: Reaching the NEW New Consumer” on Monday, November 8
• “Consumer Experience: Engagement 3.0” on Tuesday, November 9
• “Emerging Partners, Practices and Solutions” on Wednesday November 10

View Full Agenda

The post IAB Unveils 2021 Brand Disruption Summit Agenda appeared first on IAB.

NEW YORK, NY –  September 21, 2021 – The IAB, which invented the concept of the “Direct Brand Economy” and convened the world’s first leadership conference for disruptor brand founders and teams, today announced its fourth annual Brand Disruption Summit.

The event, to be held November 8-10, will offer critical real-world insights into a post-pandemic landscape in which brick-and-mortar retailing will be complemented and even surpassed by social selling, augmented reality tools, DTC conglomerates, and beyond.

Themed “Industries Rising”, the 2021 IAB Brand Disruption Summit will feature DTC thought leaders and innovators from Hint, Ro, Verishop and big brand leaders from Walgreens, Amazon, Mastercard and scores more.

“For the past five years, IAB has led the Direct Brand Economy. This year, we raise the bar,” said David Cohen, CEO, IAB. “The 2021 summit is organized like an intensive Executive MBA program, with lessons taught by top business leaders who are in the thick of leading change. It’s a unique, IAB-only opportunity to network with peers facing the identical challenges they face — and find partners who can help them find success faster. Attendees across the ecosystem will learn where to place their bets and focus their investments for the next five years.”

Rob Schutz of Ro will talk about what it means to be a patient-centric healthcare technology company in the midst of a pandemic that catapulted the rise of telehealth — and about their new national rollout with Walmart.

Kara Goldin of Hint will dig into the opportunities and challenges of being truly omni-channel, and offer tactical advice for independent brands looking to grow fast.

Patrick McLean of Walgreens will provide indispensable insights into the future of retail, including the “why” and “how” behind Walgreens’ recently launched 2-hour delivery service, their push to both build and buy DTC beauty brands, and beyond.

Consumers who’ve spent the past 18 months pushing e-commerce to its limits now expect instant gratification and next-level customer service. Startups are pushing the delivery timeframe to as little as 15 minutes in some cases, reshaping consumer experience as they shrink the distance from the store to the front door. Consumers are also demanding that brands are responsible when it comes to sustainability and DEI, and won’t hesitate to abandon a brand that doesn’t align with their values.

“At the summit, IAB will release the much-anticipated IAB Brand Disruption Report.” said Randall Rothenberg, Executive Chair, IAB and the founder of this conference. “It’s the highly regarded annual study that brand, media, advertising, and technology leaders consider the roadmap to the evolving consumer brand landscape.”

IAB Brand Disruption Summit will be a mix of keynote sessions and topic-specific breakout discussions.

Monday will focus on “Consumer Insights: Reaching the NEW New Consumer”; Tuesday will dive into “Consumer Experience: Engagement 3.0”; and Wednesday will highlight “Emerging Partners, Practices and Solutions.”

The event is sponsored by AcuityAds, Amazon Advertising, Ampersand, Facebook, Google, IBM Watson Advertising, OneTrust, PubMatic, Quantcast, Tatari, and TVSquared.

Confirmed speakers and moderators include:

• Patrick McLean, Senior Vice President and CMO, Walgreen Co.
• Raja Rajamannar, Chief Marketing and Communications Officer, President of Healthcare, Mastercard
• Kara Goldin, Founder and CEO, Hint, Inc.
• Rob Schutz, Chief Growth Officer and Co-Founder, Ro
• Josh Tetrick, Co-Founder and CEO, Eat Just, Inc.
• Imran Khan, Co-Founder and CEO, Verishop
• Jinal Shah, Chief Marketing Officer, Feather
• Meryl Draper, CEO and Co-Founder, Quirk Creative
• Oliver Chen, Managing Director and Senior Equity Research Analyst, Retail & Luxury Goods, Cowen
• Michelle Greenwald, Chief Executive Officer, Catalyzing Innovation
• Cyrus Beschloss, Chief Executive Officer, Generation Lab
• Matin Mirramezani, Chief Operating Officer, Generation Lab
• Sara B. Fischer, Media Reporter, Axios
• Jeffrey Cole, Director and CEO, Center for the Digital Future, USC Annenberg
• Alan Moss, Vice President, Global Advertising Sales, Amazon
• Rodney Manzo, Founder and CEO, Anvyl
• Michael Duda, Co-Founder and Managing Partner, Bullish
• Kim Perell, Chief Executive Officer, 100.co
• Philip Smolin, Chief Platform Officer, 100.co

The summit is a unique opportunity to understand how new brands are born and how vulnerable brands die, how brands can scale up, what the real role of brick and mortar is (and isn’t), and how 1st party relationships are emerging as the critical bridge to longevity as cookies vanish. The summit will also explore how brands can thrive in the face of opportunities and challenges from Amazon, Walmart, and Apple IOS14.

For more information on IAB Brand Disruption Summit, please visit: www.iab.com/branddisruption  

About IAB

The Interactive Advertising Bureau empowers the media and marketing industries to thrive in the digital economy. Its membership comprises of more than 650 leading media companies, brands, and the technology firms responsible for selling, delivering, and optimizing digital ad marketing campaigns. The trade group fields critical research on interactive advertising, while also educating brands, agencies, and the wider business community on the importance of digital marketing. In affiliation with the IAB Tech Lab, IAB develops technical standards and solutions. IAB is committed to professional development and elevating the knowledge, skills, expertise, and diversity of the workforce across the industry. Through the work of its public policy office in Washington, D.C., the trade association advocates for its members and promotes the value of the interactive advertising industry to legislators and policymakers. Founded in 1996, IAB is headquartered in New York City.

IAB Media Contacts

Kate Tumino / Britany Tibaldi
212-896-1252 / 347-487-6794
ktumino@kcsa.com  / btibaldi@kcsa.com

The post IAB Announces World’s Largest Gathering of DTC & Startup Brand Leaders appeared first on IAB.

New Board Members Include Top Executives from Unilever, Google, and the National Football League

New York, NY (March 8, 2021) – The Interactive Advertising Bureau (IAB), the national trade association for the digital media and marketing industries, today announced that it has elected Gina Garrubbo, President and CEO of National Public Media, as Chair of the trade organization’s Board of Directors. Garrubbo has served as the IAB Board’s Vice Chair since August 2020 and as the Co-Chair of the IAB Audio Committee since 2017. Krishan Bhatia, President & Chief Business Officer of Global Advertising and Partnerships at NBCUniversal, who has been on the board since February 2019, was elected to serve as Vice Chair.

“Having worked across different disciplines within media and marketing, I have been able to experience first-hand the vital role that IAB plays in driving the industry forward,” said Garrubbo. “There has never been a more important time to be part of IAB as the industry is going through a tremendous reset and reinvention. I look forward to working alongside IAB CEO David Cohen, the Board of Directors, and IAB members to help guide this industry forward and to continue to ensure that we create vibrant marketplaces that foster innovation and collaboration.”

“Gina is not only an industry veteran, she is also an IAB veteran having served board terms more than two decades ago. During her tenure with IAB she helped create some of the first guidelines for brands and publishers in the digital space, and today continues to drive advancements to move our industry forward,” said David Cohen, Chief Executive Officer, IAB.

Cohen continued, “Gina and Krishan are two of the most well-respected and forward-thinking executives across the media and marketing landscape, they have led teams that are responsible for many of the products and programs that have driven the industry forward, and we look forward to bringing their expertise to the IAB membership.”

New members of the IAB Board of Directors elected for a three-year term include:

• Renie Anderson, Chief Revenue Officer and Executive Vice President, NFL Partnerships, National Football League
• Jerry Dischler, Vice President and General Manager, Ads, Google
• Rob Master, Vice President, Media and Digital Engagement, Unilever

The current Board members that have been re-elected for a new three-year term include:

• Alysia Borsa, President, Meredith Digital
• Debi Chirichella, President, Hearst Magazines
• Tom Fochetta, Senior Vice President, Sales & Marketing, Samsung Ads
• Chris Guenther, Senior Vice President, Global Head of Programmatic, News Corp
• Jean-Philippe (JP) Maheu, Vice President, Client Services, U.S., Twitter
• Joy Robins, Chief Revenue Officer, The Washington Post
• Rik van der Kooi, Corporate Vice President, Microsoft Advertising

The remaining IAB Board of Directors is comprised of the following:

• David Cohen, Chief Executive Officer, IAB
• Eric Danetz, Head of Revenue, Reuters
• Konrad Feldman, Founder and CEO, Quantcast
• Rajeev Goel, Chief Executive Officer & Co-Founder, PubMatic
• Anneka Gupta, President and Head of Products & Platforms, LiveRamp
• John Halley, Chief Operating Officer, Advertising Revenue, and Executive Vice President, Advanced Marketing Solutions, ViacomCBS
• Jeremy Hlavacek, Chief Revenue Officer, IBM Watson Advertising
• Jesse Horwitz, Co-CEO and Co-Founder, Hubble Contacts
• Jia Hyun, Vice President, Marketing Solutions, LinkedIn
• Julie Jacobs, Executive Vice President and General Counsel, Verizon Media
• Craig Kostelic, Chief Business Officer, U.S. Advertising Revenue and Head of Global Advertising Solutions, Condé Nast
• Seth Ladetsky, Senior Vice President, Sales & Client Partnerships and Head of Digital eSports Sales Strategy, Turner Sports
• Alan Moss, Vice President, Global Advertising Sales, Amazon Advertising
• Peter Naylor, Vice President Sales, America, Snap, Inc.
• Kimberly Norris, Group Vice President, Advanced Advertising Sales, Spectrum Reach
• Nicolle Pangis, Chief Executive Officer, Ampersand
• Shenan Reed, Senior Vice President, Head of Media, L’Oréal
• Scott Rosenberg, Senior Vice President & General Manager – Platform Business, Roku
• David Spector, Co-Founder & Co-CEO, Third Love
• Nada Stirratt, Vice President, North America Global Business Group, Facebook
• John Trimble, Chief Revenue Officer, Pandora
• Lisa Valentino, Executive Vice President, Addressable Brand Solutions, The Walt Disney Company
• Julie Van Ullen, Managing Director, U.S. Sales, Rakuten Advertising
• Deborah Wahl, Global Chief Marketing Officer, General Motors
• Joe Zawadzki, Chief Executive Officer, MediaMath

Ex-officio members include:

• Miranda Dimopoulos, Chief Executive Officer, IAB SEA + India
• Townsend Feehan, Chief Executive Officer, IAB Europe
• Stu Ingis, Chairman, Venable LLP (IAB BOARD SECRETARY)
• Rich LeFurgy, General Partner, Archer Advisors (IAB BOARD FOUNDING CHAIRMAN)
• David Moore, Chief Executive Officer, BritePool
• Randall Rothenberg, Executive Chair, IAB (IAB EXECUTIVE CHAIR)
• John Toohey, Vice President, Finance, Cumulus (IAB BOARD TREASURER)

The new board slate was released at the IAB Annual Leadership Meeting (ALM). For more information about the IAB Board of Directors, please visit iab.com/boardofdirectors.

About IAB
The Interactive Advertising Bureau empowers the media and marketing industries to thrive in the digital economy. Its membership comprises more than 650 leading media companies, brands, and the technology firms responsible for selling, delivering, and optimizing digital ad marketing campaigns. The trade group fields critical research on interactive advertising, while also educating brands, agencies, and the wider business community on the importance of digital marketing. In affiliation with the IAB Tech Lab, IAB develops technical standards and solutions. IAB is committed to professional development and elevating the knowledge, skills, expertise, and diversity of the workforce across the industry. Through the work of its public policy office in Washington, D.C., the trade association advocates for its members and promotes the value of the interactive advertising industry to legislators and policymakers. Founded in 1996, IAB is headquartered in New York City.

IAB Media Contacts
Kate Tumino / Britany Tibaldi
212-896-1252 / 347-487-6794
ktumino@kcsa.com  / btibaldi@kcsa.com

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NEW YORK, NY (February 18, 2021) – Interactive Advertising Bureau (IAB), the digital media and marketing trade association, announced today the final schedule for its annual industry agenda-setting conference, Annual Leadership Meeting (ALM) on March 8-12. In addition, IAB has announced that famed political leader Stacey Abrams will be joining the lineup and leading a discussion around one of the biggest resets in American history of voters flipping the state of Georgia to blue.

New speakers that have joined the week-long virtual summit include:

• Stacey Abrams, Founder, Fair Fight
• Conny Braams, Chief Digital and Marketing Officer, Unilever
• Heidi Browning, Chief Marketing Officer, National Hockey League
• Albert Cheng, Chief Operating Officer & Co-Head of Television, Amazon Studios
• The Honorable James E. Clyburn, U.S. House Majority Whip (D-SC 6th District)
• Danielle Lee, Chief Fan Officer, National Basketball Association
• Neal Mohan, Chief Product Officer, YouTube and SVP, Google
• FCC Commissioner Nathan Simington
• Brian Stelter, Chief Media Correspondent and Anchor of Reliable Sources, CNN
• Marisa Thalberg, EVP, Chief Brand & Marketing Officer, Lowe’s

“Over the last year, the ad-supported internet has educated us, entertained us, connected us, and protected us. While ALM is clearly designed to highlight our most important industry issues, and set a clear agenda for the year ahead, now more than ever it is important to think about a broader context. With a lineup of speakers including Dr. Fauci, Ms. Abrams, and Senator Wyden, we intend to expand our field of view and look beyond our industry for inspiration,” said David Cohen, CEO, IAB. “We have created an agenda that will not disappoint and will provide attendees with not only insights they can put into practice, but also provide them with the tools they need to tackle 2021 head on.”

ALM will also provide a forum to discuss the future of accountability and addressability as the countdown to the deprecation of third-party cookies draws near. IAB Tech Lab will share a robust update and insights related to the organization’s year-long work, which launched at ALM 2020. These will include presentations around the proposed solutions for privacy-preserving addressability and industry accountability. The new accountability platform is based on the responsible use of data and guiding principles for a user-centric approach. A new global privacy platform and taxonomies are also part of the solutions that will be presented for predictable consumer privacy through standards.

All times are in EST; Speakers and timing are subject to change, refer to the website for up-to-date information.

To view the full ALM 2021 agenda, speakers, and any updates, please visit: iab.com/events/2021-iab-alm/

About IAB
The Interactive Advertising Bureau empowers the media and marketing industries to thrive in the digital economy. Its membership is comprised of more than 650 leading media companies, brands, and the technology firms responsible for selling, delivering, and optimizing digital ad marketing campaigns. The trade group fields critical research on interactive advertising, while also educating brands, agencies, and the wider business community on the importance of digital marketing. In affiliation with the IAB Tech Lab, IAB develops technical standards and solutions. IAB is committed to professional development and elevating the knowledge, skills, expertise, and diversity of the workforce across the industry. Through the work of its public policy office in Washington, D.C., the trade association advocates for its members and promotes the value of the interactive advertising industry to legislators and policymakers. Founded in 1996, IAB is headquartered in New York City.

IAB Media Contacts
Kate Tumino / Britany Tibaldi
212-896-1252 / 347-487-6794
ktumino@kcsa.com  / btibaldi@kcsa.com

The post IAB Announces Final Agenda for its Annual Leadership Meeting from March 8-12 appeared first on IAB.

NEW YORK, NY (February 4, 2021) – Interactive Advertising Bureau (IAB), the digital media and marketing trade association, today announced that Snap Inc. Co-Founder and CEO Evan Spiegel and Jeremi Gorman, Chief Business Officer, will join a fast-growing list of industry, health, and government leaders at their Annual Leadership Meeting (ALM) on March 8-12.

“Snap has uncovered new and rapidly-emerging consumer behaviors to redefine how we think about video, commerce, communications and entertainment,” said David Cohen, CEO, IAB. “We’ve specifically chosen speakers from companies in dynamic businesses, with leaders who know how critical it is to double down on innovation in challenging times. ALM is the indispensable industry event where the entire media ecosystem — brands, agencies, regulatory, literally everybody — gathers to set the agenda for the future. The perspectives from our new speakers will provide insightful guidance.”

The new speakers join a fast-growing list of luminaries including:

• Senator Ron Wyden (D-OR)
• Dr. Anthony Fauci, Director, National Institute of Allergy and Infectious Diseases, National Institutes of Health (NIH)
• Mark Read, CEO, WPP
• Scott Rosenberg, SVP and GM, Roku
• Evan Spiegel, Co-Founder and CEO, Snap Inc.
• Jeremi Gorman, Chief Business Officer, Snap Inc.
• Bonin Bough, Chief Growth Officer, Triller
• Andre Pinard, Director, Communities, Mindset and Culture, Adidas
• Belinda J. Smith, CEO, Americas m/Six
• Karima Zmerli, PhD, U.S. Chief Data Sciences Officer, Wavemaker
• In addition, attendees will have a ringside seat to the hotly anticipated debate between Terence Kawaja, Founder & Chief Executive Officer, LUMA Partners, and Geoff Ramsey, Co-Founder and Chief Evangelist, Insider Intelligence

ALM will be a virtual week-long summit including keynote addresses, town hall discussions, and interactive roundtables, as well as an invite-only leadership session. The event offers the only truly comprehensive view of the interlocking challenges and opportunities that lie ahead:

• The demise of third-party cookies
• Defining the future of privacy, accountability, and addressability
• The explosive growth of streaming and connected TV — and the new urgency to find holistic measurement that works for brands, publishers, and platforms to tackle
• The new, entirely reinvented commerce landscape

A few agenda highlights below:

For more information and updates regarding the 2021 IAB ALM, please visit: iab.com/events/2021-iab-alm/

About IAB
The Interactive Advertising Bureau empowers the media and marketing industries to thrive in the digital economy. Its membership is comprised of more than 650 leading media companies, brands, and the technology firms responsible for selling, delivering, and optimizing digital ad marketing campaigns. The trade group fields critical research on interactive advertising, while also educating brands, agencies, and the wider business community on the importance of digital marketing. In affiliation with the IAB Tech Lab, IAB develops technical standards and solutions. IAB is committed to professional development and elevating the knowledge, skills, expertise, and diversity of the workforce across the industry. Through the work of its public policy office in Washington, D.C., the trade association advocates for its members and promotes the value of the interactive advertising industry to legislators and policymakers. Founded in 1996, IAB is headquartered in New York City.

IAB Media Contacts
Kate Tumino / Britany Tibaldi
212-896-1252 / 347-487-6794
ktumino@kcsa.com  / btibaldi@kcsa.com

The post IAB Annual Leadership Meeting Unveils New Speakers from Adidas m/Six, Roku, Snap Inc., Triller, and More appeared first on IAB.

Speakers include Senator Ron Wyden, Dr. Anthony Fauci, and WPP CEO Mark Read

NEW YORK, NY (January 14, 2021) – The Interactive Advertising Bureau (IAB), the digital media and marketing trade association, today invited industry leaders to come together at their Annual Leadership Meeting (ALM) on March 8-12, to discuss the future of the digital media and marketing industry.

2020 left the industry in an entirely new place. This is a critical inflection point for how brands are born and thrive, how advertising is defined, how measurement and attribution happen, and much more. Seismic changes are happening fast, and all at once — ALM is the chance for industry leaders to collectively identify and shape industry priorities to create the future state of the digital ecosystem.

“Events over the past year have changed our industry and our world in critical, permanent ways. This makes ALM 2021: The Great Reset, the most pivotal, must-attend industry event of the year,” said David Cohen, CEO, IAB. “This is the moment for the industry to come together and find clarity, set direction, and push ahead on the initiatives, standards, and policies that will drive industry growth.”

ALM will be a virtual week-long summit including keynote addresses, town hall discussions, and interactive roundtables, as well as invite-only leadership sessions.

“When the industry looks back at this Great Reset in ten or twenty years, we won’t remember what ended in 2020,” added Cohen. “Instead, we’ll remember this moment as the start of entirely new ways to build consumer relationships, a new generation of digital experiences with privacy, personalization, and safety at the core, and a smarter, more diverse industry, with the creativity of everyone fully represented.”

Agenda Overview:

• Monday, March 8: IAB Leadership Summit (Invite Only)
• Tuesday, March 9: Addressability & Identity + Cross Platform Measurement & Attribution
• Wednesday, March 10: OTT, CTV & Video Convergence + The New Commerce Landscape
• Thursday, March 11: The State of Data + Media Chain Transparency
• Friday, March 12: Privacy, Policy & Compliance + IAB Sales Leadership Summit (Invite-Only)

For more information and updates regarding the 2021 IAB ALM, please visit: iab.com/events/2021-iab-alm/

About IAB
The Interactive Advertising Bureau empowers the media and marketing industries to thrive in the digital economy. Its membership is comprised of more than 650 leading media companies, brands, and the technology firms responsible for selling, delivering, and optimizing digital ad marketing campaigns. The trade group fields critical research on interactive advertising, while also educating brands, agencies, and the wider business community on the importance of digital marketing. In affiliation with the IAB Tech Lab, IAB develops technical standards and solutions. IAB is committed to professional development and elevating the knowledge, skills, expertise, and diversity of the workforce across the industry. Through the work of its public policy office in Washington, D.C., the trade association advocates for its members and promotes the value of the interactive advertising industry to legislators and policymakers. Founded in 1996, IAB is headquartered in New York City.

IAB Media Contacts
Kate Tumino / Britany Tibaldi
212-896-1252 / 347-487-6794
ktumino@kcsa.com  / btibaldi@kcsa.com

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