Ad Products - IAB https://www.iab.com/iab_guideline_type/ad-products/ Empowering the Media and Marketing Industries to Thrive in the Digital Economy Mon, 24 Oct 2022 20:17:43 +0000 en-US hourly 1 https://wordpress.org/?v=6.4.3 IAB New Ad Portfolio: Advertising Creative Guidelines https://www.iab.com/guidelines/iab-new-ad-portfolio/ Fri, 28 Jul 2017 14:45:05 +0000 https://www.iab.com/?post_type=iab_guideline&p=110048 Transition Now to the IAB New Standard Ad Unit Portfolio: Lightweight, Cross-Screen, and Flexible size ads that implement LEAN principles The New Ad Portfolio guidelines developed by the IAB Tech Lab Ad Portfolio Working Group are comprehensive recommendations of advertising experiences across diverse digital landscape including websites, mobile apps, social media, communication, and messaging experiences … Continued

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]]> Transition Now to the IAB New Standard Ad Unit Portfolio: Lightweight, Cross-Screen, and Flexible size ads that implement LEAN principles
The New Ad Portfolio guidelines developed by the IAB Tech Lab Ad Portfolio Working Group are comprehensive recommendations of advertising experiences across diverse digital landscape including websites, mobile apps, social media, communication, and messaging experiences as well as new digital experiences like virtual reality and augmented reality.

The IAB New Standard Ad Unit Portfolio (“IAB New Ad Portfolio”) is comprised of:

  1. Display ads
  2. Native ads
  3. New media experiences like Emoji ads, 360-degree image and video ads, Virtual reality ads and Augmented reality ads

It emphasizes on better user experience, faster load performance and non-disruptive . . .

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]]> Dynamic Content Ad Standards https://www.iab.com/guidelines/dynamic-content-ad-standards/ Tue, 16 May 2017 19:22:22 +0000 https://www.iab.com/?post_type=iab_guideline&p=115695 There is both a need and opportunity driving the demand for Dynamic Ad Content specification that will enable efficient communication of all the permutations and combinations of different ad content components. A standard specification will enable dynamic content ad server platforms to render and optimize the creative ad components in real-time as well as effective post-campaign reporting and … Continued

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]]> There is both a need and opportunity driving the demand for Dynamic Ad Content specification that will enable efficient communication of all the permutations and combinations of different ad content components. A standard specification will enable dynamic content ad server platforms to render and optimize the creative ad components in real-time as well as effective post-campaign reporting and tracking.

These new standards will represent a win/win/win for the digital ecosystem. Viewers will get more relevant ads better integrated into their digital experience; marketers will benefit with greater effectiveness, and publishers and ad tech companies will see the resultant growth from delivering greater value.

Of perhaps equal importance to the ad ops and ad tech communities, robust standards will create a foundation . . .

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