Audio & Video Archives - IAB https://www.iab.com/iab_guideline_type/audio-video/ Empowering the Media and Marketing Industries to Thrive in the Digital Economy Thu, 28 Jan 2021 16:13:44 +0000 en-US hourly 1 https://wordpress.org/?v=6.4.3 Secure Interactive Media Interface Definition (SIMID) https://www.iab.com/guidelines/simid/ Sun, 15 Sep 2019 20:45:08 +0000 https://www.iab.com/?post_type=iab_guideline&p=115756 SIMID was born from the desire to support interactive ads in a safe and secure environment for publishers and also to enable better cross-platform support by supporting mobile, SSAI and OTT devices. A main tenet of SIMID is the separation of the interactive layer from the media asset – both being delivered by VAST 4.x. … Continued

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]]> SIMID was born from the desire to support interactive ads in a safe and secure environment for publishers and also to enable better cross-platform support by supporting mobile, SSAI and OTT devices. A main tenet of SIMID is the separation of the interactive layer from the media asset – both being delivered by VAST 4.x. This clear separation allows publisher players to be in control of their streams and enables use cases such as server-side ad insertion (SSAI), as well as live streaming.

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]]> Guidelines for Identifier for Advertising (IFA) on OTT Platforms https://www.iab.com/guidelines/guidelines-for-identifier-for-advertising-ifa-on-ott-platforms/ Sun, 15 Sep 2019 20:43:43 +0000 https://www.iab.com/?post_type=iab_guideline&p=115754 The Guidelines for Identifier for Advertising (IFA) on OTT platforms are recommendations on how to maintain a high-quality advertising experience within over-the-top television (OTT) environments. Those technical guidelines provide instructions on best practices for delivering targeted ads, as well as controlling ad frequency and rotation across a wide variety of disparate smart TVs, connected devices, … Continued

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]]> The Guidelines for Identifier for Advertising (IFA) on OTT platforms are recommendations on how to maintain a high-quality advertising experience within over-the-top television (OTT) environments. Those technical guidelines provide instructions on best practices for delivering targeted ads, as well as controlling ad frequency and rotation across a wide variety of disparate smart TVs, connected devices, and other OTT systems.

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]]> Common Ad Transport Standard (CATS) https://www.iab.com/guidelines/cats/ Sun, 15 Sep 2019 20:36:07 +0000 https://www.iab.com/?post_type=iab_guideline&p=115746 Standardizing how requests (and responses) are made is key to allow any two entities to “speak” to each other. While OpenRTB exists as a standard for transacting ad inventory in an RTB transaction, there are a number of other scenarios where no standard exists. For example, making a subsequent request for ad creatives (whether in … Continued

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]]> Standardizing how requests (and responses) are made is key to allow any two entities to “speak” to each other. While OpenRTB exists as a standard for transacting ad inventory in an RTB transaction, there are a number of other scenarios where no standard exists. For example, making a subsequent request for ad creatives (whether in programmatic or direct) was never standardized in the same way. SSAI is another area with new use cases that require standardized ad requests. While VAST 4.x partially addressed these by specifying VAST request guidelines and macros, it usability and scale are limited by some technical constraints such as URL length limits for HTTP GET requests.

CATS aims to address these gap by defining an ad request standard that can be used for both RTB and non-RTB use cases, while building on top of existing specifications like AdCOM.

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]]> Open Video Viewability (OpenVV) https://www.iab.com/guidelines/open-video-viewability/ Tue, 26 Jun 2018 18:00:04 +0000 https://www.iab.com/?post_type=iab_guideline&p=19703 IAB Tech Lab took over the OpenVV initiative in 2015 and has maintained the project with continuous updates. The original version was based on Flash technology but the industry has largely migrated to HTML5 Video. Although we added functionality to support HTML5 in the past, the core libraries were designed for Flash and there was … Continued

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]]> IAB Tech Lab took over the OpenVV initiative in 2015 and has maintained the project with continuous updates. The original version was based on Flash technology but the industry has largely migrated to HTML5 Video.

Although we added functionality to support HTML5 in the past, the core libraries were designed for Flash and there was a clear need to build a new version based on HTML5 and recently introduced browser features like Intersection Observer.

Today, the Open VV working group is happy to release the beta version of Open VV for HTML5 video advertising for testing and public comments. The library provides viewability measurement in Javascript and uses Intersection Observer by default, but other measurement techniques can be configured.

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]]> Podcast Measurement Technical Guidelines https://www.iab.com/guidelines/podcast-measurement-guidelines/ Thu, 14 Dec 2017 15:00:06 +0000 https://www.iab.com/?post_type=iab_guideline&p=50176 The IAB Podcast Measurement Technical Guidelines are the result of the Podcast Technical Working Group’s efforts to provide clarity in the marketplace by developing a common language around measurement. The focus of this document is on server side measurement (but will be extended to client side measurement once the client side opens up). In addition … Continued

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]]> The IAB Podcast Measurement Technical Guidelines are the result of the Podcast Technical Working Group’s efforts to provide clarity in the marketplace by developing a common language around measurement. The focus of this document is on server side measurement (but will be extended to client side measurement once the client side opens up). In addition to defining standard metrics for both podcast content and podcast ads, this document also provides guidance on some of the technical details such as request filtering, in order to reduce the discrepancies currently seen across podcast publishers and tech vendors.

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]]> Digital Video In-Stream Ad Format Guidelines https://www.iab.com/guidelines/digital-video-in-stream-ad-format-guidelines/ Mon, 26 Sep 2016 20:41:17 +0000 https://www.iab.com/?post_type=iab_guideline&p=115751 The digital video marketplace includes platforms that extend to mobile, television, and an array of other technologies and devices. The specifications outlined below have been updated to support cross-screen ad execution, and provisions have been made for varied quality files that improve “intelligent” selection in vendor-served ads (3rd party) and server-side ad stitching practices. Supporting … Continued

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]]> The digital video marketplace includes platforms that extend to mobile, television, and an array of other technologies and devices. The specifications outlined below have been updated to support cross-screen ad execution, and provisions have been made for varied quality files that improve “intelligent” selection in vendor-served ads (3rd party) and server-side ad stitching practices. Supporting the need for high-quality video files has also been a key focus in this update.

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]]> Video Multiple Ad Playlist (VMAP) https://www.iab.com/guidelines/vmap/ Mon, 02 Feb 2015 10:06:22 +0000 http://iab.wpengine.com/guidelines/digital-video-multiple-ad-playlist-vmap-1-0-1/ The IAB Video Multiple Ad Playlist (VMAP) specification is an XML template that video content owners can use to describe the structure for ad inventory insertion when they don’t control the video player or the content distribution outlet. In order to effectively monetize video content with in-stream insertion advertising, video content owners must carefully manage … Continued

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]]> The IAB Video Multiple Ad Playlist (VMAP) specification is an XML template that video content owners can use to describe the structure for ad inventory insertion when they don’t control the video player or the content distribution outlet.

In order to effectively monetize video content with in-stream insertion advertising, video content owners must carefully manage the structure and use of ad inventory opportunities available within their content. When the content owner controls the content distribution outlet, the content owner can easily manage ad placement within the content they play. However, when the video content airs in a video player that they do not control (such as when the content is syndicated using a video aggregation service), managing ad placement becomes complicated.

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]]> Digital Video Ad Serving Template (VAST) https://www.iab.com/guidelines/vast/ Tue, 16 Mar 2010 21:34:15 +0000 https://www.iab.com/?post_type=iab_guideline&p=18374 Developed by members of the IAB Digital Video Technical Standards Working Group, the revision offers improvements for the delivery and measurement of video advertising, including sophisticated delivery and tracking options for clients, the ability to select ads dynamically for insertion, and a more seamless experience for the viewer. VAST is a Video Ad Serving Template … Continued

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]]> Developed by members of the IAB Digital Video Technical Standards Working Group, the revision offers improvements for the delivery and measurement of video advertising, including sophisticated delivery and tracking options for clients, the ability to select ads dynamically for insertion, and a more seamless experience for the viewer.

VAST is a Video Ad Serving Template for structuring ad tags that serve ads to video players. Using an XML schema, VAST transfers important metadata about an ad from the ad server to a video player. Initially launched in 2008, VAST has since played an important role in the growth of the digital video marketplace.

The early days of video consisted mostly of shared videos and other user-generated content. Success in monetizing this content with ads has produced the resources to improve the digital video marketplace. However, digital video has met a number of challenges along the way.

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