Mobile Archives - IAB https://www.iab.com/iab_guideline_type/mobile/ Empowering the Media and Marketing Industries to Thrive in the Digital Economy Thu, 28 Jan 2021 16:13:44 +0000 en-US hourly 1 https://wordpress.org/?v=6.4.3 Open Measurement SDK https://www.iab.com/guidelines/open-measurement-sdk/ Sun, 15 Sep 2019 20:58:47 +0000 https://www.iab.com/?post_type=iab_guideline&p=115770 Ad viewability is often measured by vendors or systems that are independent of the systems that serve and display ads. Access to the data that these measurement providers need could mean having code for multiple providers on one site or app. IAB’s Open Measurement project was initiated to develop a scalable solution that minimizes code … Continued

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]]> Ad viewability is often measured by vendors or systems that are independent of the systems that serve and display ads. Access to the data that these measurement providers need could mean having code for multiple providers on one site or app. IAB’s Open Measurement project was initiated to develop a scalable solution that minimizes code used to provide data to measurement providers.

The IAB Open Measurement SDK (OM SDK) offers common code and libraries for facilitating third-party access to measurement data. Sites and apps that integrate the OM SDK can send measurement signals to an API, the Open Measurement Interface Definition (OMID). Measurement providers can place tags that collect these signals.

While Open Measurement relies on the OM SDK and OMID during operation, IAB Tech Lab offers several resources to encourage adoption across the industry.

Download via IAB Tech Lab

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]]> Mobile Rich Media Ad Interface Definitions (MRAID) https://www.iab.com/guidelines/mraid/ Thu, 06 Jul 2017 14:00:30 +0000 http://iab.wpengine.com/?post_type=iab_guideline&p=12791 MRAID, or “Mobile Rich Media Ad Interface Definitions,” is the common API (Application Programming Interface) for mobile rich media ads that will run in mobile apps. This is a standardized set of commands, designed to work with HTML5 and JavaScript, that developers creating rich media ads use to communicate what those ads do (expand, resize, … Continued

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]]> MRAID, or “Mobile Rich Media Ad Interface Definitions,” is the common API (Application Programming Interface) for mobile rich media ads that will run in mobile apps. This is a standardized set of commands, designed to work with HTML5 and JavaScript, that developers creating rich media ads use to communicate what those ads do (expand, resize, get access to device functionalities such as the accelerometer, etc.) with the apps into which they are being served.

Without MRAID different apps (incorporating different rich media vendors’ SDKs) have disparate requirements in terms of the APIs that creative developers must use to communicate with the app. Therefore, the same creative must be rewritten in order to run across different apps. MRAID offers a single API that diverse SDK vendors will support, which means that MRAID-compliant rich media ads will run within applications using any MRAID-compliant SDK. MRAID therefore enables creative agencies and rich media shops to more quickly and easily build rich creative that will run in different publishers’ mobile apps.

MRAID has been developed by the IAB Tech Lab Mobile Rich Media Ad Interface Definition (MRAID) Working group and the IAB Mobile Marketing Center of Excellence.

Download via IAB Tech Lab

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