Programmatic Archives - IAB https://www.iab.com/iab_guideline_type/programmatic/ Empowering the Media and Marketing Industries to Thrive in the Digital Economy Wed, 16 Jun 2021 13:07:48 +0000 en-US hourly 1 https://wordpress.org/?v=6.4.3 IAB CCPA Compliance Framework for Publishers & Technology Companies https://www.iab.com/guidelines/ccpa-framework/ Thu, 05 Dec 2019 14:50:12 +0000 https://www.iab.com/?post_type=iab_guideline&p=93142   The California Consumer Privacy Act (CCPA) was enacted to provide California consumers with greater transparency and control over their personal information. In many ways, the CCPA is a first of its kind law in the United States: an omnibus statute that seeks to create broad privacy and data protection rules that apply to all … Continued

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The California Consumer Privacy Act (CCPA) was enacted to provide California consumers with greater transparency and control over their personal information. In many ways, the CCPA is a first of its kind law in the United States: an omnibus statute that seeks to create broad privacy and data protection rules that apply to all industries doing business in one jurisdiction, California, rather than focusing on a single sector or specific data collection and use practices. The CCPA was created in response to changing public perceptions. Users, rightfully, want to understand and have the option to exercise control over their own data.

Creating a new industry framework to support CCPA compliance amongst publishers (i.e., those that own, control, and/or operate a digital property . . .

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]]> OpenRTB Dynamic Native Ads API https://www.iab.com/guidelines/openrtb-dynamic-native-ads-api/ Tue, 17 Sep 2019 21:36:10 +0000 https://www.iab.com/?post_type=iab_guideline&p=116051 This spec describes the outer native object, which includes the ad unit (the 6 types of native ads defined by the IAB Native Advertising Playbook) and the layout. While the Native Ads API is designed to be used with OpenRTB, it provides a set of fundamentals that are useful in non-RTB environments like in-app SDK … Continued

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]]> This spec describes the outer native object, which includes the ad unit (the 6 types of native ads defined by the IAB Native Advertising Playbook) and the layout. While the Native Ads API is designed to be used with OpenRTB, it provides a set of fundamentals that are useful in non-RTB environments like in-app SDK object description.

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]]> Header Bidding Guidance https://www.iab.com/guidelines/header-bidding-guidance/ Sun, 15 Sep 2019 21:40:43 +0000 https://www.iab.com/?post_type=iab_guideline&p=115798 In 2016, the Header Tag Task Force assembled within the IAB Tech Lab to determine the appropriate scope for standards development in header bidding. Considering the recent growth of header bidding yield management strategies, the IAB Tech Lab Board of Directors determined a need for baseline open protocol for integrating header tag technology with an … Continued

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]]> In 2016, the Header Tag Task Force assembled within the IAB Tech Lab to determine the appropriate scope for standards development in header bidding. Considering the recent growth of header bidding yield management strategies, the IAB Tech Lab Board of Directors determined a need for baseline open protocol for integrating header tag technology with an ad server.

The “Standard Header Container Integration with an Ad Server” standardizes how header tags and containers interact with ad servers. This will allow for header bidding to scale with industry consensus on the process within the ad server. The expected audience for this standard includes technical leads and product owners at sell-side and at intermediary partner companies. Non-standard setups, yield management strategies, and current market adoption rates are outside the scope of this document.

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]]> OpenMedia https://www.iab.com/guidelines/openmedia/ Sun, 15 Sep 2019 21:31:49 +0000 https://www.iab.com/?post_type=iab_guideline&p=115794 OpenMedia is the perspective and methodology for the specification landscape within which our programmatic standards live. It is the new common framework for Tech Lab technical specifications and protocols (OpenRTB, OpenDirect, etc.).The approach is both conceptual (improving understanding of the specification landscape) and pragmatic (functioning as a tool to indicate where new standards will be … Continued

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]]> OpenMedia is the perspective and methodology for the specification landscape within which our programmatic standards live. It is the new common framework for Tech Lab technical specifications and protocols (OpenRTB, OpenDirect, etc.).The approach is both conceptual (improving understanding of the specification landscape) and pragmatic (functioning as a tool to indicate where new standards will be most effective). OpenMedia describes a layered approach (similar to Open Systems Interconnection (OSI) network model) to organizing transactional specifications and domain specifications – or simply; a layer for how to transact and a layer to describe what is transacted.

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]]> OpenRTB https://www.iab.com/guidelines/openrtb/ Thu, 15 Nov 2018 16:00:37 +0000 http://iab.wpengine.com/guidelines/real-time-bidding-rtb-project/ Real-time Bidding (RTB) is a way of transacting media that allows an individual ad impression to be put up for bid in real-time. This is done through a programmatic on-the-spot auction, which is similar to how financial markets operate. RTB allows for Addressable Advertising; the ability to serve ads to consumers directly based on their … Continued

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]]> Real-time Bidding (RTB) is a way of transacting media that allows an individual ad impression to be put up for bid in real-time. This is done through a programmatic on-the-spot auction, which is similar to how financial markets operate. RTB allows for Addressable Advertising; the ability to serve ads to consumers directly based on their demographic, psychographic, or behavioral attributes.

The Real-Time Bidding (RTB) Project, formerly known as the OpenRTB Consortium, assembled technology leaders from both the Supply and Demand sides in November 2010 to develop a new API specification for companies interested in an open protocol for the automated trading of digital media across a broader range of platforms, devices, and advertising solutions.

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]]> OpenDirect https://www.iab.com/guidelines/opendirect/ Tue, 22 Mar 2016 14:10:50 +0000 https://www.iab.com/?post_type=iab_guideline&p=15316 IAB released the final version of OpenDirect 1.0 in January 2015. Originally developed by a working group of representatives from AOL, Microsoft, Yahoo, and Yieldex, and later expanded to include executives from Bionic Advertising Systems and MediaMath as well, the OpenDirect specification was brought to IAB and its Digital Advertising Automation Task Force to be … Continued

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]]> IAB released the final version of OpenDirect 1.0 in January 2015. Originally developed by a working group of representatives from AOL, Microsoft, Yahoo, and Yieldex, and later expanded to include executives from Bionic Advertising Systems and MediaMath as well, the OpenDirect specification was brought to IAB and its Digital Advertising Automation Task Force to be part of the trade association’s existing automation efforts, to gain wider industry participation, and to drive adoption across the ecosystem.

Automated Guaranteed is the method of buying which automates the digital direct sale. The deal is negotiated directly between buyer and seller (in-person or via a platform), the inventory and pricing are guaranteed, and the campaign runs at the same priority as other direct deals in the ad server. The RFP (Request for Proposal) and campaign trafficking process are completely automated within the technology platform. OpenDirect is the API specification which supports this process.

OpenDirect 1.0 was the first open specification that supports Automated Guaranteed to be released into the market.

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