Events https://www.iab.com/events/ Empowering the Media and Marketing Industries to Thrive in the Digital Economy Thu, 22 Feb 2024 16:45:32 +0000 en-US hourly 1 https://wordpress.org/?v=6.4.3 Introduction to the Creator Economy https://www.iab.com/events/introduction-to-the-creator-economy/ Tue, 20 Feb 2024 17:33:44 +0000 https://www.iab.com/?post_type=iab_event&p=177811 Forecasted to reach $480 billion dollars by 2027 and with millions of creators worldwide, the creator economy has grown into the very fabric of our culture. Creators are this generation’s directors, producers, and talent all rolled into one – becoming household names overnight, they hold power to create trends, spark movements, and shape buying decisions. … Continued

The post Introduction to the Creator Economy appeared first on IAB.

]]> Forecasted to reach $480 billion dollars by 2027 and with millions of creators worldwide, the creator economy has grown into the very fabric of our culture. Creators are this generation’s directors, producers, and talent all rolled into one – becoming household names overnight, they hold power to create trends, spark movements, and shape buying decisions.

Attendees will learn about the dynamic landscape of the creator economy, insights from IAB’s new research on the importance of creator-produced content, advertiser and consumer attitudes and beliefs, and the challenges and opportunities for advertisers.

The course will also explore the aspects of partnering with creators, influencers, and their communities to understand the value of creative partnership, the tactical nuances, and legal and contractual considerations to be aware of when tapping into the creator economy.

Attendees will join together in breakout groups to work through a creator focused scenario to apply their learnings.

The post Introduction to the Creator Economy appeared first on IAB.

]]> Practical Guidance for European Privacy Laws: GDPR, ePrivacy, and Beyond https://www.iab.com/events/practical-guidance-for-european-privacy-laws-gdpr-eprivacy-and-beyond-05-01-2024/ Thu, 15 Feb 2024 16:55:50 +0000 https://www.iab.com/?post_type=iab_event&p=177736 New developments in European law continue to pose challenges for digital advertising in 2024. During this course, we will provide practical guidance on key GDPR and ePrivacy requirements, as well as specific considerations for participants in the digital advertising ecosystem seeking to comply with those requirements. This learning and development course is intended to educate … Continued

The post Practical Guidance for European Privacy Laws: GDPR, ePrivacy, and Beyond appeared first on IAB.

]]> New developments in European law continue to pose challenges for digital advertising in 2024. During this course, we will provide practical guidance on key GDPR and ePrivacy requirements, as well as specific considerations for participants in the digital advertising ecosystem seeking to comply with those requirements.

This learning and development course is intended to educate U.S. digital advertising professionals about privacy laws in Europe.  It is not intended for audiences in the European Economic Area or the United Kingdom.

The post Practical Guidance for European Privacy Laws: GDPR, ePrivacy, and Beyond appeared first on IAB.

]]> Navigating AI Creativity & Ethics in Digital Advertising https://www.iab.com/events/navigating-ai-creativity-ethics-in-digital-advertising/ Wed, 07 Feb 2024 17:28:49 +0000 https://www.iab.com/?post_type=iab_event&p=177438 In this webinar, industry experts will discuss AI, and how generative AI in particular, stands poised to redefine the terrain of advertising by enhancing creativity and streamlining workflows. With these innovations come profound ethical implications, questions on authenticity, and concerns surrounding data bias and IP governance. Our panel will delve into the heart of the … Continued

The post Navigating AI Creativity & Ethics in Digital Advertising appeared first on IAB.

]]> In this webinar, industry experts will discuss AI, and how generative AI in particular, stands poised to redefine the terrain of advertising by enhancing creativity and streamlining workflows. With these innovations come profound ethical implications, questions on authenticity, and concerns surrounding data bias and IP governance. Our panel will delve into the heart of the AI-driven frontier, exploring the boundless potential and dilemmas it introduces to the advertising world.

Reserve your spot now and join us for this insightful event!

The post Navigating AI Creativity & Ethics in Digital Advertising appeared first on IAB.

]]> International IAB Tech Lab Summit https://www.iab.com/events/international-iab-tech-lab-summit/ Fri, 02 Feb 2024 20:32:20 +0000 https://www.iab.com/?post_type=iab_event&p=177326 This November, join the team at IAB Tech Lab, the unparalleled global authority setting technical standards in the digital media industry, for the annual IAB Tech Lab International Summit. From groundbreaking standards like RTB to revolutionary innovations like the Global Privacy Platform, the day’s discussions are bound to leave you spellbound and deep in thought … Continued

The post International IAB Tech Lab Summit appeared first on IAB.

]]> This November, join the team at IAB Tech Lab, the unparalleled global authority setting technical standards in the digital media industry, for the annual IAB Tech Lab International Summit. From groundbreaking standards like RTB to revolutionary innovations like the Global Privacy Platform, the day’s discussions are bound to leave you spellbound and deep in thought at the future of the digital media ecosystem.

This exclusive international conference in London will cover all the major developments from IAB Tech Lab over the course of 2024. Including: Consumer Privacy, Data Security, The Future of Television, AI and Privacy, Data Clean Rooms, and much more.

*Save the date! More to come soon!

The post International IAB Tech Lab Summit appeared first on IAB.

]]> Navigating the Divide: Privacy Sandbox Fit-Gap Analysis and Industry Solutions https://www.iab.com/events/navigating-the-divide-privacy-sandbox-fit-gap-analysis-and-industry-solutions/ Fri, 02 Feb 2024 20:24:23 +0000 https://www.iab.com/?post_type=iab_event&p=177321 On the first MadTech Webcast of 2024, ExchangeWire will be joined by IAB Tech Lab on February 13th, 2024 at 3pm GMT | 10am EST to discuss the recent findings from the Privacy Sandbox Fit Gap Analysis. Throughout this Webcast, they will discuss: – Privacy Sandbox Fit Gap Analysis study results – Areas where adjustments … Continued

The post Navigating the Divide: Privacy Sandbox Fit-Gap Analysis and Industry Solutions appeared first on IAB.

]]> On the first MadTech Webcast of 2024, ExchangeWire will be joined by IAB Tech Lab on February 13th, 2024 at 3pm GMT | 10am EST to discuss the recent findings from the Privacy Sandbox Fit Gap Analysis.

Throughout this Webcast, they will discuss:
– Privacy Sandbox Fit Gap Analysis study results
– Areas where adjustments and improvements may be needed
– To what extent Privacy Sandbox prioritizes user privacy

 

Don’t miss this full-on virtual chat from ExchangeWire in association with IAB Tech Lab, keeping you up-to-date in these unprecedented times.

 

Agenda:
15 minute presentation by Shailley Singh, IAB Tech Lab
30 minute panel discussion

The post Navigating the Divide: Privacy Sandbox Fit-Gap Analysis and Industry Solutions appeared first on IAB.

]]> 2024 IAB PlayFronts https://www.iab.com/events/iab-playfronts-2024/ Thu, 01 Feb 2024 16:20:36 +0000 https://www.iab.com/?post_type=iab_event&p=177149 The IAB PlayFronts is the annual marketplace dedicated to showcasing advertising and partnership opportunities in the gaming industry. The third-annual IAB PlayFronts will define the gaming landscape, elevate the effectiveness of gaming, and demonstrate creative opportunities for brands.​ This event will bring traditional and digital agency planners, buyers, creatives, and brand marketers together to educate and evangelize the power of gaming … Continued

The post 2024 IAB PlayFronts appeared first on IAB.

]]> The IAB PlayFronts is the annual marketplace dedicated to showcasing advertising and partnership opportunities in the gaming industry. The third-annual IAB PlayFronts will define the gaming landscape, elevate the effectiveness of gaming, and demonstrate creative opportunities for brands.​

This event will bring traditional and digital agency planners, buyers, creatives, and brand marketers together to educate and evangelize the power of gaming as an effective and valuable platform to reach consumers. ​

Advertising agency executives, media planners/buyer, and brand marketers are all welcome to attend the IAB PlayFronts for free. IAB reserves the right to cancel any registration that does not meet the criteria. Just request your complimentary pass below then register with the Promo Code that will be sent back to you. Looking forward to seeing you on March 26-27 in NYC or virtually!

The post 2024 IAB PlayFronts appeared first on IAB.

]]> Legal Issues Regarding Influencer Marketing https://www.iab.com/events/legal-issues-regarding-influencer-marketing-3-14-2024/ Wed, 17 Jan 2024 20:53:35 +0000 https://www.iab.com/?post_type=iab_event&p=176273 Year over year, influencer marketing has become a powerful strategy for brands. Despite the fast growth and importance to the advertising industry, brands do not always contract with influencers in an efficient or legally compliant manner. In this webinar, you’ll learn the importance of crafting contracts with influencers; the main deal points in those transactions; … Continued

The post Legal Issues Regarding Influencer Marketing appeared first on IAB.

]]> Year over year, influencer marketing has become a powerful strategy for brands. Despite the fast growth and importance to the advertising industry, brands do not always contract with influencers in an efficient or legally compliant manner. In this webinar, you’ll learn the importance of crafting contracts with influencers; the main deal points in those transactions; and the material legal, business, and regulatory issues surrounding influencer marketing. Topics will include pay equity and compensation, influencer commerce, publicity rights, contracting with SAG-AFTRA talent, an introduction to the metaverse, and more. After attending this practical, nuts-and-bolts webinar, you’ll be better prepared to issue spot and draft and negotiate influencer agreements.

The post Legal Issues Regarding Influencer Marketing appeared first on IAB.

]]> Privacy Law Essentials for Digital Advertising Professionals https://www.iab.com/events/privacy-law-essentials-for-digital-advertising-professionals-05-21/ Wed, 17 Jan 2024 20:50:26 +0000 https://www.iab.com/?post_type=iab_event&p=175760 It is important that organizations fully understand the legal and business implications of U.S. state privacy laws, as well as significant legal developments occurring in the EU pursuant to the General Data Protection Regulation.  With so much attention focused on privacy as it relates to the digital advertising industry, those in business strategy, operations, product, … Continued

The post Privacy Law Essentials for Digital Advertising Professionals appeared first on IAB.

]]> It is important that organizations fully understand the legal and business implications of U.S. state privacy laws, as well as significant legal developments occurring in the EU pursuant to the General Data Protection Regulation.  With so much attention focused on privacy as it relates to the digital advertising industry, those in business strategy, operations, product, and engineering roles, as well as younger lawyers, need to understand core privacy concepts.  This course fulfills that necessity by explaining how these privacy laws, with a focus on U.S. state privacy laws, apply to the various players of the digital advertising ecosystem.

Although portions of this learning and development course are intended to educate U.S. digital advertising professionals about privacy laws in Europe, it is not intended for audiences in the European Economic Area or the United Kingdom.

The post Privacy Law Essentials for Digital Advertising Professionals appeared first on IAB.

]]> The Accountability Platform Explained https://www.iab.com/events/the-accountability-platform-explained/ Wed, 03 Jan 2024 22:17:20 +0000 https://www.iab.com/?post_type=iab_event&p=175718 What is the Accountability Platform? Join this webinar to explore the Accountability Platform, a specification for open, auditable data structures and standard practices to support parties communicating user preference signals like a GPP String or TCF String. Learn more about how it works and how it supports the evaluation of the correctness and completeness of … Continued

The post The Accountability Platform Explained appeared first on IAB.

]]> What is the Accountability Platform? Join this webinar to explore the Accountability Platform, a specification for open, auditable data structures and standard practices to support parties communicating user preference signals like a GPP String or TCF String. Learn more about how it works and how it supports the evaluation of the correctness and completeness of user preference signals as they’re communicated within the digital ad supply chain.

The post The Accountability Platform Explained appeared first on IAB.

]]> 2024 IAB Privacy Compliance Salon https://www.iab.com/events/privacy-compliance-salon/ Fri, 22 Dec 2023 21:49:43 +0000 https://www.iab.com/?post_type=iab_event&p=175539 The IAB Privacy Compliance Salon is an intimate salon-style event that brings together legal professionals and senior privacy leaders in the digital advertising industry for thought-provoking and practical discussions around today’s most challenging privacy compliance issues. Attendees will learn, discuss, and debate the privacy considerations in the use of data clean rooms, executing a marketing … Continued

The post 2024 IAB Privacy Compliance Salon appeared first on IAB.

]]> The IAB Privacy Compliance Salon is an intimate salon-style event that brings together legal professionals and senior privacy leaders in the digital advertising industry for thought-provoking and practical discussions around today’s most challenging privacy compliance issues. Attendees will learn, discuss, and debate the privacy considerations in the use of data clean rooms, executing a marketing campaign that leverages AI, health privacy compliance challenges, and more. 

Register below to reserve your spot today. IAB will confirm your attendance and preferred break-out sessions that you want to participate in via email later this year. Failure to respond to that communication may result in cancellation of your registration.

The post 2024 IAB Privacy Compliance Salon appeared first on IAB.

]]>