Committee & Council Archives - IAB https://www.iab.com/iab_event_type/committee-council/ Empowering the Media and Marketing Industries to Thrive in the Digital Economy Mon, 24 Oct 2022 15:33:29 +0000 en-US hourly 1 https://wordpress.org/?v=6.4.3 Addressability & Measurement Committee Meeting https://www.iab.com/events/addressability-measurement-committee-meeting-10-26/ Tue, 16 Aug 2022 20:02:51 +0000 https://www.iab.com/?post_type=iab_event&p=155260 Addressability & Measurement Committee Mission The Addressability & Measurement Committee aims to provide updates, guidelines, best practices and market solutions for data collection, data automation, audience activation, and measurement, while maintaining consumer privacy for reach, attribution, and optimization. About the IAB Programmatic+Data Center Founded to enhance existing IAB resources and to drive the “data agenda” … Continued

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]]> Addressability & Measurement Committee Mission

The Addressability & Measurement Committee aims to provide updates, guidelines, best practices and market solutions for data collection, data automation, audience activation, and measurement, while maintaining consumer privacy for reach, attribution, and optimization.

About the IAB Programmatic+Data Center

Founded to enhance existing IAB resources and to drive the “data agenda” for the digital media, marketing, and advertising industry, the Programmatic+Data Center’s mission is to define boundaries, reduce friction, and increase value along the data chain, for consumers, marketers, and the ecosystem that supports them.

If you are interested in joining the IAB Addressability & Measurement Committee, or want to learn more about IAB’s Programmatic+Data Center, please email data@iab.com

Open to IAB U.S. Members only. Users must be logged in using their business email address to register.

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]]> Addressability & Measurement Committee Meeting https://www.iab.com/events/addressability-measurement-committee-meeting/ Thu, 12 May 2022 15:57:20 +0000 https://www.iab.com/?post_type=iab_event&p=151497 Join our first Addressability & Measurement Committee meeting on Monday, June 13th. Topics will include: Legal and compliance updates affecting our industry; IAB and IAB Tech Lab priorities and updates; And upcoming projects and events. The following committees within the IAB Programmatic+Data Center have been consolidated under the new Addressability & Measurement Committee: Automation Committee, … Continued

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]]> Join our first Addressability & Measurement Committee meeting on Monday, June 13th.

Topics will include:

  • Legal and compliance updates affecting our industry;
  • IAB and IAB Tech Lab priorities and updates;
  • And upcoming projects and events.

The following committees within the IAB Programmatic+Data Center have been consolidated under the new Addressability & Measurement Committee:

  • Automation Committee,
  • Identity & Data Committee,
  • And Measurement & Attribution Committee.

Addressability & Measurement Committee Mission

The Addressability & Measurement Committee aims to provide updates, guidelines, best practices and market solutions for data collection, data automation, audience activation, and measurement, while maintaining consumer privacy for reach, attribution, and optimization. This committee meets quarterly. Click here to learn more about the committee.

About the IAB Programmatic+Data Center

Founded to enhance existing IAB resources and to drive the “data agenda” for the digital media, marketing, and advertising industry, the Programmatic+Data Center’s mission is to define boundaries, reduce friction, and increase value along the data chain, for consumers, marketers, and the ecosystem that supports them. Click here to learn more about the Programmatic+Data Center.

If you are interested in joining the IAB Addressability & Measurement Committee, or want to learn more about IAB’s Programmatic+Data Center, please email data@iab.com

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]]> Retail Media Committee Meeting https://www.iab.com/events/retail-media-committee-meeting-2/ Tue, 28 Sep 2021 17:24:09 +0000 https://www.iab.com/?post_type=iab_event&p=137558 The goal of the Retail Media Committee is to elevate the industry profile of the Retail Media Network (RMN) category, to create best practices, and to educate the marketplace on RMN value around: first party data, e-commerce, future of shopping and consumer behavior, ROI delivery, as well as to educate RMN internal teams on the … Continued

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]]> The goal of the Retail Media Committee is to elevate the industry profile of the Retail Media Network (RMN) category, to create best practices, and to educate the marketplace on RMN value around: first party data, e-commerce, future of shopping and consumer behavior, ROI delivery, as well as to educate RMN internal teams on the intricacies of digital ecosystem.

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]]> Retail Media Committee Meeting https://www.iab.com/events/retail-media-committee-meeting/ Tue, 08 Jun 2021 14:46:56 +0000 https://www.iab.com/?post_type=iab_event&p=132889 The goal of the Retail Media Committee is to elevate the industry profile of the Retail Media Network (RMN) category, to create best practices, and to educate the marketplace on RMN value around: first party data, e-commerce, future of shopping and consumer behavior, ROI delivery, as well as to educate RMN internal teams on the … Continued

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]]> The goal of the Retail Media Committee is to elevate the industry profile of the Retail Media Network (RMN) category, to create best practices, and to educate the marketplace on RMN value around: first party data, e-commerce, future of shopping and consumer behavior, ROI delivery, as well as to educate RMN internal teams on the intricacies of digital ecosystem. Join us for this kick-off meeting on Wednesday, June 23 at 3pm ET!

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]]> 2021 Video Spend and Podcast Reports https://www.iab.com/events/joint-research-council-media-center-meeting-2021-video-and-podcast-reports/ Mon, 26 Apr 2021 15:44:22 +0000 https://www.iab.com/?post_type=iab_event&p=130325 Join us for IAB’s Research Council & Media Center Q2 2021 meeting where we will recap two recently-released IAB studies: “Video Ad Spend 2020 & Outlook for 2021”, and “U.S. Podcast Advertising Revenue Study, 2020 Results & 2021-2023 Growth Projections.”

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]]> Join us for IAB’s Research Council & Media Center Q2 2021 meeting where we will recap two recently-released IAB studies: “Video Ad Spend 2020 & Outlook for 2021”, and “U.S. Podcast Advertising Revenue Study, 2020 Results & 2021-2023 Growth Projections.”

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]]> Q2 2021 Future of Shopping Meeting https://www.iab.com/events/q2-2021-future-of-shopping-meeting/ Mon, 12 Apr 2021 14:43:56 +0000 https://www.iab.com/?post_type=iab_event&p=128095 Recent world events and technical advances have had a massive impact on all aspects of consumer life, including how they shop. Join the IAB Experience Center and The Harris Poll for a comprehensive look at the future of commerce. This session will begin with a review of research on Consumers, Brands and Shopping in the … Continued

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]]> Recent world events and technical advances have had a massive impact on all aspects of consumer life, including how they shop. Join the IAB Experience Center and The Harris Poll for a comprehensive look at the future of commerce. This session will begin with a review of research on Consumers, Brands and Shopping in the Post-Pandemic Society by John Gerzema, CEO of The Harris Poll. The Harris Poll has amassed one of the largest datasets on during CV-19. From trended weekly polling, John will share a data-driven analysis of the new digitally-accelerated consumer, who is reshaping shopping in a hybrid-off and online world.

Following this we’ll have an intimate roundtable discussion with brand leaders on how post-pandemic life, evolving Gen Z shopping preferences and tech trends out of China are shaping the future of commerce and point the way towards a deeply changed landscape for brands.

We will be restricting the number of attendees to enable a roundtable format with intimate discussion in a closed setting. Register today to avoid disappointment!

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]]> Q2 2021 Measurement & Attribution Committee Meeting https://www.iab.com/events/q2-2021-measurement-attribution-committee-meeting/ Fri, 02 Apr 2021 19:40:33 +0000 https://www.iab.com/?post_type=iab_event&p=127524 The collection of data and the ability to measure online advertising campaigns is central to powering the digital advertising ecosystem. Measurement systems generate metrics that are the currency for buying and selling advertising. Standardized quality measurement is the basis for understanding how ads perform and if goals are met. With the current state of data … Continued

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]]> The collection of data and the ability to measure online advertising campaigns is central to powering the digital advertising ecosystem. Measurement systems generate metrics that are the currency for buying and selling advertising. Standardized quality measurement is the basis for understanding how ads perform and if goals are met. With the current state of data being fragmented and with the impending loss of third-party cookies and identifiers, the industry faces significant measurement and attribution challenges.

IAB’s Measurement & Attribution Committee will meet to give updates, discuss current & future challenges that face our industry, and what types of solutions are being implemented.

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]]> Q2 2021 Audio Committee Meeting https://www.iab.com/events/q2-2021-audio-committee-meeting/ Thu, 18 Mar 2021 17:35:26 +0000 https://www.iab.com/?post_type=iab_event&p=126227 By now, we are all aware that consumer media consumption shifted in 2020. In the world of audio, we saw more consumption of audio happening on smart speakers, smart and connected TVs, and gaming consoles. 68% of the Americans are now listening to online audio each month, with 37% listening to a podcast in a … Continued

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]]> By now, we are all aware that consumer media consumption shifted in 2020. In the world of audio, we saw more consumption of audio happening on smart speakers, smart and connected TVs, and gaming consoles. 68% of the Americans are now listening to online audio each month, with 37% listening to a podcast in a given month. These stats will only continue to rise with the prevalence and adoption of connected devices (Source: Edison Research).

Consumers are tuned in and advertisers looking to reach this highly engaged, passionate audience are getting on board and increasingly utilizing data-driven audience targeting capabilities. In order to move audio ad spend to a level that is commensurate with consumption, there are several challenges that the industry needs to overcome – one of the main ones being measurement.

Valued member, be sure to attend our next Audio Committee meeting on Tuesday, April 13th where we will be sharing our priorities for this year and discussing how to move the measurement conversation forward to provide the metrics that matter most for advertisers.

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]]> Q1 2021 All Committee Meeting: Programmatic+Data Center https://www.iab.com/events/q1-2021-all-committee-meeting-programmaticdata-center/ Wed, 10 Feb 2021 16:48:40 +0000 https://www.iab.com/?post_type=iab_event&p=123790 We welcome all Programmatic+Data Center members to attend our next all committee meeting where we will present exciting updates.

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]]> We welcome all Programmatic+Data Center members to attend our next all committee meeting where we will present exciting updates.

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]]> IAB Apprenticeship Program Info Session #4 https://www.iab.com/events/iab-apprenticeship-program-info-session-4/ Fri, 08 Jan 2021 14:44:27 +0000 https://www.iab.com/?post_type=iab_event&p=121476 As we prepare to bounce back from the pandemic, it is crucial to focus on securing a skilled and diverse workforce while supporting the economy and job market. In response to the overwhelming disruption our industry has faced, the IAB is launching a digital industry focused apprenticeship in 2021. Apprenticeships are industry-driven, high-quality career pathways … Continued

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]]> As we prepare to bounce back from the pandemic, it is crucial to focus on securing a skilled and diverse workforce while supporting the economy and job market. In response to the overwhelming disruption our industry has faced, the IAB is launching a digital industry focused apprenticeship in 2021.

Apprenticeships are industry-driven, high-quality career pathways where employers can develop and prepare their future workforce, and individuals can obtain paid work experience, classroom instruction, and are a portable, nationally-recognized credential. In addition to being a catalyst for developing highly-skilled employees, apprenticeships help businesses diversify their pipeline, reduce turnover rates, increase productivity, and lower the cost of recruitment. Join us to learn about our Apprenticeship Program and discover how you can equip your workforce for a successful future into 2021 and beyond.

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