This exclusive international conference in London will cover all the major developments from IAB Tech Lab over the course of 2024. Including: Consumer Privacy, Data Security, The Future of Television, AI and Privacy, Data Clean Rooms, and much more.

*Save the date! More to come soon!

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Throughout this Webcast, they will discuss:
– Privacy Sandbox Fit Gap Analysis study results
– Areas where adjustments and improvements may be needed
– To what extent Privacy Sandbox prioritizes user privacy

Don’t miss this full-on virtual chat from ExchangeWire in association with IAB Tech Lab, keeping you up-to-date in these unprecedented times.

Agenda:
15 minute presentation by Shailley Singh, IAB Tech Lab
30 minute panel discussion

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This event will bring traditional and digital agency planners, buyers, creatives, and brand marketers together to educate and evangelize the power of gaming as an effective and valuable platform to reach consumers. ​

Advertising agency executives, media planners/buyer, and brand marketers are all welcome to attend the IAB PlayFronts for free. IAB reserves the right to cancel any registration that does not meet the criteria. Just request your complimentary pass below then register with the Promo Code that will be sent back to you. Looking forward to seeing you on March 26-27 in NYC or virtually!

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Register below to reserve your spot today. IAB will confirm your attendance and preferred break-out sessions that you want to participate in via email later this year. Failure to respond to that communication may result in cancellation of your registration.

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This event provides a unique opportunity to dive deep into the technologies and solutions being developed for addressability, privacy and data security. Attendees will gain valuable insights into the practical application, benefits, and limitations of privacy enhancing technologies. Additionally, discussions will cover how to use Tech Lab’s compliance and audit frameworks to comply with government regulations, plus so much more. Join us to stay ahead of the curve in understanding and adapting to the dynamic changes hitting the ad tech ecosystem.

This event series is in-person only.

We are currently accepting speaker and sponsor applications for this event, if you’d like to be involved, please reach out to: techlab@iabtechlab.com

*Agenda times are not final and subject to change.

Agenda

Privacy on the Horizon: Insights into Regulation and Enforcement

Hear from the experts on how to manage your privacy compliance stack with new state laws going into effect this year and for the next several years. Plus, get insights on what else to expect this year when it comes to privacy regulation and enforcement.

The Power of Erasure: Handling Data Deletion Requests in Ad Tech

Are you prepared for the future of data deletion in ad tech? Join this session as we unravel the IAB Tech Lab Data Deletion Framework, diving into its application and the crucial preparations ad tech must make for the dynamic landscape of Data Subject Rights and Privacy Requests in 2024. Gain insights into the framework’s finalization and equip yourself with the knowledge to navigate this terrain with confidence.

The Power of a Privacy Taxonomy

Explore how Privacy Taxonomy is reshaping data governance within AdTech. Attendees will gain insights into the capabilities of the taxonomy, from providing structured categorizations for a clear understanding of data to supporting consent enforcement, executing privacy requests, and facilitating streamlined auditing of data processing practices, ushering in a new era of transparency, consistency, and automation in privacy flows.

Adios Third-Party Cookies: Embrace the Modern Addressability Stack

The industry has been preparing for the pivotal moment of cookie deprecation for the last 3 years. Over that time publishers, AdTech and advertisers have developed modern solutions with privacy first design to usher into a new era of activating audiences on the open internet. Join industry leaders as they offer a glimpse into the future, delving into what an addressability stack could look like, what are the different solutions available and how to select the right match for your business. We will discuss new methods like ID based solutions, ID less environments, Data Clean rooms, Seller Defined Audience, browser-built technology, and the role these will play into the future of digital advertising.

Be Nice When You Play in the Sandbox?

IAB Tech Lab recently released the first ever industry analysis of the Privacy Sandbox key APIs for public comments. The comments period has now closed, and we have feedback from the industry at large. Listen in to the members of the Task force that developed the analysis as they dive into the most critical challenges in adopting Privacy Sandbox APIs. We will discuss controversial use cases like support for VAST, limitations with the new reporting APIs, frequency capping, and more. It’s going to be both educational and thought provoking.

I Can Feel the Measurement Halo

World Federation of Advertisers (WFA) Project Halo is an ambitious undertaking to discover the holy grail of measurement- true private cross media measurement for reach and frequency calculations. IAB Tech Lab is proud to partner with the WFA on this project. In this session, members of the project Halo core team will provide a deep dive into the privacy underpinnings of project Halo with secure multi-party computer technology and the overall architecture and its components. We will also cover the current status, results so far and future roadmap as well as how you can be part of this global industry initiative.

Invest in Identity Interoperability Before the Competition Does!

With growing interest in id solutions and id resolution services as one of the solutions for post cookie advertising, we have multiple offerings of both the solutions in the market. Interoperability in such an environment provides scalability, consistency, and ease of operation for publishers and advertisers. In this session we will try to understand what interoperability between id solutions means and how does it work. Are there any gaps that need to be filled to make it work? Join the experts operating ID based solutions to get a better understanding of the opportunities and challenges for interoperability between ID solutions.

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Note: This is not a CLE-eligible workshop

Topics will include:

How the digital supply chain works and how data flows through the ecosystem
Changes in the digital advertising status quo caused by operating systems, browser, regulation, and concerns around “data leakage”
Evolution of new privacy technologies including PETs to address the changes
Other approaches to addressability

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Join us for unparalleled insights from top brands, agencies, law firms, corporate counsel, and federal officials. Taking place just steps away from the White House, the 2024 IAB Public Policy and Legal Summit promises a day filled with enlightening break-out sessions, valuable networking opportunities, and engaging discussions.

Plus, fuel your day with complimentary breakfast, lunch, and refreshments, and unwind at our cocktail reception to cap off the experience. Register now to secure your spot at this must-attend event!

This event is open to digital advertising, legal, and public policy professionals, both IAB members and non-members. IAB reserves the right to cancel registrations that do not meet these criteria.

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