This learning and development course is intended to educate U.S. digital advertising professionals about privacy laws in Europe.  It is not intended for audiences in the European Economic Area or the United Kingdom.

The post Practical Guidance for European Privacy Laws: GDPR, ePrivacy, and Beyond appeared first on IAB.

Although portions of this learning and development course are intended to educate U.S. digital advertising professionals about privacy laws in Europe, it is not intended for audiences in the European Economic Area or the United Kingdom.

The post Privacy Law Essentials for Digital Advertising Professionals appeared first on IAB.

This learning and development course is intended to educate U.S. digital advertising professionals about privacy laws in Europe.  It is not intended for audiences in the European Economic Area or the United Kingdom.

The post Practical Guidance for European Privacy Laws: GDPR, ePrivacy, and Beyond 12.5 appeared first on IAB.

Join us for this workshop, in partnership with YouTube, where attendees will learn about the dynamic landscape of the creator economy, insights from IAB’s new research on the importance of creator-produced content, advertiser and consumer attitudes and beliefs, and the challenges and opportunities for advertisers.

The workshop will also explore partnering with creators, influencers, and their communities to understand the value of creative partnership, the tactical nuances, and legal and contractual considerations to be aware of when tapping into the creator economy.

If you’re interested in attending, please email LD@iab.com.

Additional speakers coming soon!

The post IAB Creator Economy Workshop appeared first on IAB.

On October 18th, join the IAB Tech Lab for a workshop that will cover:

1. How the digital supply chain works, the role of different industry players and how data flows between them;
   How consumer data is tracked, collected and used in digital advertising transactions;
2. Different identity and data collection methods with examples to understand how identifiers power use cases like campaign-level frequency capping on the web, look-a-likes in app, interest-based targeting and attribution across devices;
3. Changes in the digital advertising status quo caused by operating systems, browsers, regulation and greater brands concern around “data leakage”;
4. Evolution of privacy technologies, including PETS, clean rooms, multi-party computation, etc.
5. Other approaches to addressability like contextual and cohort-based advertising and the difference between the two
6. Opportunities for different segments in the digital advertising industry to have privacy be more than a compliance obligation, but also an opportunity.

The post IAB Tech Lab: Privacy Tech Workshop For Lawyers And Cross-Functional Privacy Teams appeared first on IAB.

That’s the sound of innovation in action across one of the most actively consumed channels in media: audio. Today, the technology that has fueled the proliferation of digital media is fully realizing its application in audio.

IAB and our industry partners have identified advancements in addressability, programmatic buying & selling, contextual targeting, and attribution & measurement that should be added to any marketer’s toolkit to help tackle their current challenges.

This Day of Learning will also feature a panel discussion of industry experts. Attendees are able to submit questions in advance of the Day of Learning once registered.

In-Person registration is reserved for Brand and Agency marketers. Virtual registration is open for all industry professionals.  
 
Light breakfast will be provided for In-Person attendees.  

The post Day of Learning – Audio appeared first on IAB.

The digital advertising landscape is undergoing a fast evolution with deprecation of traditional identifiers, privacy regulations enforcement, need for privacy enhancing technologies (PETs) and fast emerging growth of new advertising channels like CTV and Retail Media Ad Networks.

Join us for an afternoon of in depth exploration and discussion of what these changes mean for advertising operations. In this workshop style discussion, ad ops experts from both sell side and buy side will outline the challenges and debate solutions and alternatives for success in ad operations. Some of the topics, we plan to investigate at this event are:

• Retail Media Networks activation and reporting
• Post Cookie Campaign trafficking management
• Managing CTV campaigns for privacy, viewability and IVT
• Privacy regulations compliance management

The focus will be on how Ad Ops can proactively plan for and lead the industry evolution.

The post IAB Tech Lab: Adops? How To Thrive In A Changing Digital Advertising Landscape (Free Member Meeting) appeared first on IAB.

This virtual training will cover critical concepts in Retail Media – a sample of covered material includes:

• Overview of Retail Media
  • The Evolution and Growth of Retail Media, Ad Spend, and expansion into Video and CTV
  • Types of Retail Media Assets and Partner Properties
  • Data driven benefits of retail media; challenges in retail media platform competition, fragmentation, measurement standards and transparency
• Introduction to Retail Media Strategy and Planning
  • Briefing processes, aligning business goals, retail audience strategy
  • Stakeholder mapping, JBPs and Strategic Partnerships
  • Segmentation, Scalability, and Efficiency
  • Audience Strategy, 1st Party Data, In-Store Audiences
• Retail Media Buying & Creative Strategy
  • Onsite, Offsite, and In-Store Buying
  • Creative Development & Optimizing for Retail Environments and Audiences
• Measurement, Attribution, and Reporting
  • Standard, Derived, and Not-Yet-Standard Metrics
  • Closed Loop Measurement and Attribution
  • Navigating In-Store Measurement
  • Guidelines and Use Cases for Effective Reporting

This training session will include a panel discussion of leading players in the Retail Media space.

The post Introduction to Retail Media 6/8 appeared first on IAB.

Retail Media has been transforming the digital marketing landscape, with no signs of slowing down. The Introduction to Retail Media course is designed to teach you about the complex and evolving Retail Media landscape, to help you better plan, launch, and optimize successful retail media ad campaigns.

The Introduction to Retail Media curriculum was architected by a core working group of experts from industry organizations including IAB, The Trade Desk, Yahoo, Walgreens Advertising Group, The Mars Agency, The Coca-Cola Company, Pacvue, Criteo, Horizon Media, Pubmatic, Vibenomics, and PromoteIQ.

Access to the online course materials will be granted for one year.

If you are interested in live, instructor led delivery of Introduction to Retail Media for your team, please Contact Us.

The post Introduction to Retail Media appeared first on IAB.

Aside from gaming, one of the first and most significant use cases for the Metaverse has been marketing & advertising. In this training, attendees will learn what the Metaverse is and is not, emerging marketing & advertising trends in the Metaverse, and the most significant business, regulatory, and legal issues involved with marketing in the Metaverse.

Light Lunch will be provided for in-person attendees.

The post Legal & Business Issues in the Metaverse appeared first on IAB.