Webinar Archives - IAB https://www.iab.com/iab_event_type/webinar/ Empowering the Media and Marketing Industries to Thrive in the Digital Economy Wed, 21 Feb 2024 13:46:06 +0000 en-US hourly 1 https://wordpress.org/?v=6.4.3 Introduction to the Creator Economy https://www.iab.com/events/introduction-to-the-creator-economy/ Tue, 20 Feb 2024 17:33:44 +0000 https://www.iab.com/?post_type=iab_event&p=177811 Forecasted to reach $480 billion dollars by 2027 and with millions of creators worldwide, the creator economy has grown into the very fabric of our culture. Creators are this generation’s directors, producers, and talent all rolled into one – becoming household names overnight, they hold power to create trends, spark movements, and shape buying decisions. … Continued

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]]> Forecasted to reach $480 billion dollars by 2027 and with millions of creators worldwide, the creator economy has grown into the very fabric of our culture. Creators are this generation’s directors, producers, and talent all rolled into one – becoming household names overnight, they hold power to create trends, spark movements, and shape buying decisions.

Attendees will learn about the dynamic landscape of the creator economy, insights from IAB’s new research on the importance of creator-produced content, advertiser and consumer attitudes and beliefs, and the challenges and opportunities for advertisers.

The course will also explore the aspects of partnering with creators, influencers, and their communities to understand the value of creative partnership, the tactical nuances, and legal and contractual considerations to be aware of when tapping into the creator economy.

Attendees will join together in breakout groups to work through a creator focused scenario to apply their learnings.

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]]> Practical Guidance for European Privacy Laws: GDPR, ePrivacy, and Beyond https://www.iab.com/events/practical-guidance-for-european-privacy-laws-gdpr-eprivacy-and-beyond-05-01-2024/ Thu, 15 Feb 2024 16:55:50 +0000 https://www.iab.com/?post_type=iab_event&p=177736 New developments in European law continue to pose challenges for digital advertising in 2024. During this course, we will provide practical guidance on key GDPR and ePrivacy requirements, as well as specific considerations for participants in the digital advertising ecosystem seeking to comply with those requirements. This learning and development course is intended to educate … Continued

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]]> New developments in European law continue to pose challenges for digital advertising in 2024. During this course, we will provide practical guidance on key GDPR and ePrivacy requirements, as well as specific considerations for participants in the digital advertising ecosystem seeking to comply with those requirements.

This learning and development course is intended to educate U.S. digital advertising professionals about privacy laws in Europe.  It is not intended for audiences in the European Economic Area or the United Kingdom.

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]]> Navigating AI Creativity & Ethics in Digital Advertising https://www.iab.com/events/navigating-ai-creativity-ethics-in-digital-advertising/ Wed, 07 Feb 2024 17:28:49 +0000 https://www.iab.com/?post_type=iab_event&p=177438 In this webinar, industry experts will discuss AI, and how generative AI in particular, stands poised to redefine the terrain of advertising by enhancing creativity and streamlining workflows. With these innovations come profound ethical implications, questions on authenticity, and concerns surrounding data bias and IP governance. Our panel will delve into the heart of the … Continued

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]]> In this webinar, industry experts will discuss AI, and how generative AI in particular, stands poised to redefine the terrain of advertising by enhancing creativity and streamlining workflows. With these innovations come profound ethical implications, questions on authenticity, and concerns surrounding data bias and IP governance. Our panel will delve into the heart of the AI-driven frontier, exploring the boundless potential and dilemmas it introduces to the advertising world.

Reserve your spot now and join us for this insightful event!

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]]> Navigating the Divide: Privacy Sandbox Fit-Gap Analysis and Industry Solutions https://www.iab.com/events/navigating-the-divide-privacy-sandbox-fit-gap-analysis-and-industry-solutions/ Fri, 02 Feb 2024 20:24:23 +0000 https://www.iab.com/?post_type=iab_event&p=177321 On the first MadTech Webcast of 2024, ExchangeWire will be joined by IAB Tech Lab on February 13th, 2024 at 3pm GMT | 10am EST to discuss the recent findings from the Privacy Sandbox Fit Gap Analysis. Throughout this Webcast, they will discuss: – Privacy Sandbox Fit Gap Analysis study results – Areas where adjustments … Continued

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]]> On the first MadTech Webcast of 2024, ExchangeWire will be joined by IAB Tech Lab on February 13th, 2024 at 3pm GMT | 10am EST to discuss the recent findings from the Privacy Sandbox Fit Gap Analysis.

Throughout this Webcast, they will discuss:
– Privacy Sandbox Fit Gap Analysis study results
– Areas where adjustments and improvements may be needed
– To what extent Privacy Sandbox prioritizes user privacy

 

Don’t miss this full-on virtual chat from ExchangeWire in association with IAB Tech Lab, keeping you up-to-date in these unprecedented times.

 

Agenda:
15 minute presentation by Shailley Singh, IAB Tech Lab
30 minute panel discussion

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]]> Legal Issues Regarding Influencer Marketing https://www.iab.com/events/legal-issues-regarding-influencer-marketing-3-14-2024/ Wed, 17 Jan 2024 20:53:35 +0000 https://www.iab.com/?post_type=iab_event&p=176273 Year over year, influencer marketing has become a powerful strategy for brands. Despite the fast growth and importance to the advertising industry, brands do not always contract with influencers in an efficient or legally compliant manner. In this webinar, you’ll learn the importance of crafting contracts with influencers; the main deal points in those transactions; … Continued

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]]> Year over year, influencer marketing has become a powerful strategy for brands. Despite the fast growth and importance to the advertising industry, brands do not always contract with influencers in an efficient or legally compliant manner. In this webinar, you’ll learn the importance of crafting contracts with influencers; the main deal points in those transactions; and the material legal, business, and regulatory issues surrounding influencer marketing. Topics will include pay equity and compensation, influencer commerce, publicity rights, contracting with SAG-AFTRA talent, an introduction to the metaverse, and more. After attending this practical, nuts-and-bolts webinar, you’ll be better prepared to issue spot and draft and negotiate influencer agreements.

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]]> Privacy Law Essentials for Digital Advertising Professionals https://www.iab.com/events/privacy-law-essentials-for-digital-advertising-professionals-05-21/ Wed, 17 Jan 2024 20:50:26 +0000 https://www.iab.com/?post_type=iab_event&p=175760 It is important that organizations fully understand the legal and business implications of U.S. state privacy laws, as well as significant legal developments occurring in the EU pursuant to the General Data Protection Regulation.  With so much attention focused on privacy as it relates to the digital advertising industry, those in business strategy, operations, product, … Continued

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]]> It is important that organizations fully understand the legal and business implications of U.S. state privacy laws, as well as significant legal developments occurring in the EU pursuant to the General Data Protection Regulation.  With so much attention focused on privacy as it relates to the digital advertising industry, those in business strategy, operations, product, and engineering roles, as well as younger lawyers, need to understand core privacy concepts.  This course fulfills that necessity by explaining how these privacy laws, with a focus on U.S. state privacy laws, apply to the various players of the digital advertising ecosystem.

Although portions of this learning and development course are intended to educate U.S. digital advertising professionals about privacy laws in Europe, it is not intended for audiences in the European Economic Area or the United Kingdom.

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]]> The Accountability Platform Explained https://www.iab.com/events/the-accountability-platform-explained/ Wed, 03 Jan 2024 22:17:20 +0000 https://www.iab.com/?post_type=iab_event&p=175718 What is the Accountability Platform? Join this webinar to explore the Accountability Platform, a specification for open, auditable data structures and standard practices to support parties communicating user preference signals like a GPP String or TCF String. Learn more about how it works and how it supports the evaluation of the correctness and completeness of … Continued

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]]> What is the Accountability Platform? Join this webinar to explore the Accountability Platform, a specification for open, auditable data structures and standard practices to support parties communicating user preference signals like a GPP String or TCF String. Learn more about how it works and how it supports the evaluation of the correctness and completeness of user preference signals as they’re communicated within the digital ad supply chain.

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]]> 01/10 OpenRTB 2.x 2023 Release Review Webinar https://www.iab.com/events/01-10-openrtb-2-x-2024-release-review-webinar/ Mon, 11 Dec 2023 00:39:02 +0000 https://www.iab.com/?post_type=iab_event&p=174962 Join industry leaders to review updates to the OpenRTB 2.x specification made in 2023 that had material impact on the Programmatic Supply Chain. Process changes resulting from the first year of monthly releases have given way to the introduction of Provisional Attributes in addition to signal updates focused on ways to more easily identify Made … Continued

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]]> Join industry leaders to review updates to the OpenRTB 2.x specification made in 2023 that had material impact on the Programmatic Supply Chain. Process changes resulting from the first year of monthly releases have given way to the introduction of Provisional Attributes in addition to signal updates focused on ways to more easily identify Made for Advertising inventory and better support for CTV.

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]]> Exploring the U.S. Multi-State Privacy Toolkit https://www.iab.com/events/exploring-the-us-multi-state-privacy-toolkit/ Tue, 28 Nov 2023 20:51:03 +0000 https://www.iab.com/?post_type=iab_event&p=173732 The number of state privacy laws continues to expand rapidly. Complying with these laws is an opportunity to develop privacy-forward practices that can scale across multiple states. In this webinar, we will explore IAB’s new Multi-State Privacy Toolkit and how it can help your organization understand and implement complex privacy compliance priorities. This webinar will … Continued

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]]> The number of state privacy laws continues to expand rapidly. Complying with these laws is an opportunity to develop privacy-forward practices that can scale across multiple states. In this webinar, we will explore IAB’s new Multi-State Privacy Toolkit and how it can help your organization understand and implement complex privacy compliance priorities.

This webinar will highlight new and existing privacy legislation and tackle topics such as:

  • Strategies for identifying the extent to which your organization’s business operations are impacted by new state privacy laws.
  • Defining your compliance strategy and assessing whether to take a national or geo-targeted approach.
  • Evaluating your organization’s consent and preference management solution, consumer rights, and privacy policy in light of new privacy legislation.
  • Reassessing data maps, PIAs, third-party risk management, retention standards, and incident response.

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]]> Unpacking Privacy Engineering for Lawyers https://www.iab.com/events/unpacking-privacy-engineering-for-lawyers/ Mon, 20 Nov 2023 20:18:09 +0000 https://www.iab.com/?post_type=iab_event&p=173697 State privacy laws place increased demands on legal teams to ensure that internal and external technology systems respond to and conform with detailed requirements. Navigating this increasingly complex intersection of data governance, policy and data-driven engineering principles creates technical and cultural challenges across an organization. In this practical webinar, we will do a technical “deep … Continued

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]]> State privacy laws place increased demands on legal teams to ensure that internal and external technology systems respond to and conform with detailed requirements.

Navigating this increasingly complex intersection of data governance, policy and data-driven engineering principles creates technical and cultural challenges across an organization. In this practical webinar, we will do a technical “deep dive” of what privacy engineers do and how they do it when building publisher and advertisers systems to meet privacy law requirements.  The first segment of this webinar is where lawyers will gain a sense of what privacy engineers work on behind the scenes, processes they leverage and a sample use case for how they fulfill a privacy compliance requirement.

With this framework established, the second portion of the webinar will bring together industry privacy leaders to discuss best practices for:

  • Driving alignment between legal, GRC, and engineering teams.
  • How privacy lawyers and engineering teams can collaborate better.
  • Establishing conventions to drive compliance and accountability across internal and external technical vendors.
  • Tactical solutions and tools for maximizing visibility and accountability across internal and external data lifecycles.

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