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IAB Fall Marketplace will showcase the latest opportunities for brands and media agencies in premium video content, technology, and digital platforms, while uncovering the latest trends and consumer-first strategies to find new audiences and, deepen existing relationships.
The event will highlight authenticity, inclusivity, technology-based strategies and how brands need to deliver omnichannel experiences to create more connected experiences for customers and ultimately drive revenue. A complement to the Spring Marketplace (NewFronts and Upfronts), the IAB Fall Marketplace will help buyers find scale and new ideas whenever they need it.
This event is open to brand marketers and agency executives only. To request a pass to 2021 IAB Fall Marketplace, click on the red button at the top of this page.
Nora is the CEO & Co-Founder of new entertainment company Mason Media. She most recently covered the latest innovations and technologies across entertainment and business as a news anchor on Cheddar, where she was the daily co-host of “Between Bells” and “Closing Bell.” At Cheddar, she co-created and co-hosted a weekly series envisioning our post-pandemic future called “Fast Forward: Life After Covid-19” and a series examining and celebrating diversity called “All Hands: Race Toward Inclusion.” Nora previously led teams of engineers and designers as a Senior Product Manager at e-commerce company Jet.com, which she joined prior to its launch and subsequent $3.3 billion acquisition by Walmart. She started her career by advising institutional investors on equity investments and IPOs as an Asian Equities Analyst at Goldman Sachs. Nora graduated from Harvard with a bachelor’s degree in Statistics and Quantitative Finance. Nora is an avid violinist and indoor boulderer in her spare time, grew up in Minnesota, and currently lives in New York City.
Beau Avril is the Global Director for Brand and Video Product Marketing at Facebook. Beau brings his 17 years of experience in building and leading teams and organizations across high-growth and fast-paced companies to his current role. As Global Director, Beau brings cross-family brand and video solutions, including Facebook Watch, Instagram TV, News Feed, Stories and Branded Content to Facebook’s largest advertisers and agencies. Prior to joining Facebook, Beau worked in various senior-level sales, product commercialization and go-to-market positions at Google, YouTube and CBS Paramount Television. Beau attended Cornell University and currently resides in Los Angeles.
Bianca Bradford is the director and head of agency for North America at Meta, where she partners with agencies to help them thrive in the digital landscape, drive transformational growth, and deliver strong business outcomes. Previously, Ms. Bradford was an EVP at Leo Burnett, primarily working with quick-service restaurants and retail accounts. She also spent almost a decade at marketing communications company Burrell Communications and worked at Carol H. Williams Advertising and DDB Chicago.
Deva is a media industry veteran, with over 25 years of experience in both traditional and digital marketing and media.
In her role as EVP, Head of Brand Assurance, Deva leads Brand Assurance and Responsible Media Standards & Practices across dentsu agencies in the US. She also works with client teams across the Network to drive thought leadership and maintain consistency around best practices.
A true digital native, Deva spent several years within GroupM and Publicis agencies, with client experience spanning the Technology, Pharmaceutical, CPG, Retail, Financial Services and B2B verticals. Deva also spent three years on the client side within the KFC Corporation and was responsible for the development and launch of the brand’s digital marketing discipline.
Deva graduated from Smith College, with a Bachelor’s Degree in Government (Political Science). She lives in the New York City area with her husband and son.
Danielle Brown is Senior Vice President, Data Enablement and Category Strategy, Disney Advertising Sales. In this role, Brown oversees industry-leading data and targeting solutions and insights that fuel Disney Advertising Sales’ consultative approach to working with clients to deliver the full impact of campaigns across the entire Disney portfolio including ABC, ABC News, Disney Channels Worldwide, ESPN Networks, ESPN+, Freeform, FX, Hulu and National Geographic.
Brown has spent two decades at The Walt Disney Company, beginning her career as a sales planner at ESPN. Prior to her current role, Brown served as vice president, Multimedia Sales, Disney Advertising Sales, overseeing multimillion dollar investments from one of the largest agency holding companies. Over the years, she has worked extensively on upfront strategies and negotiations and developed expertise in creating sponsorship opportunities and custom advertising strategies for brands and agencies. Before Disney, Brown represented clients on the agency side as an assistant buyer at Universal McCann.
Brown is committed to advancing diversity in the workplace and the industry at large. She serves on the DMED DE&I Council, is an executive sponsor of DE&I for Disney Advertising Sales and co-leads leads a team of advocates on diversity and inclusion initiatives at The Walt Disney Company. She recently spearheaded efforts to secure Disney Advertising Sales’ sponsorship of ADCOLOR in 2020, an organization that promotes diverse and inclusive workplaces.
Brown was named to Cablefax’s 2019 and 2020 Diversity List, honoring influential leaders who are shaping the media industry. She is also a new member of the Mediaweek Council and a member of the IAB Video Board.
Brown is a graduate of North Carolina Central University, and in 2018, she completed the NAMIC (National Association for Multi-ethnicity in Communications) Executive Leadership Development Program at University of Virginia Darden School of Business. She resides in Brooklyn, New York with her husband and two children.
Chris Bruss is the Head of the Roku Brand Studio. Roku’s Brand Studio was created in March of 2021, through an acquisition of Funny Or Die’s award-winning branded content business, which was merged with Roku’s existing, best-in-class Sponsorships and Brand Experiences business. The mission of the Roku Brand Studio is to deliver advertiser experiences and storytelling built for TV streaming.
Prior to joining Roku, Bruss was the President of Funny Or Die, overseeing FOD’s digital business, including Editorial Content, Programming, Sales, and Partner Content – the award-winning Branded Entertainment division launched in 2010. Bruss also co-founded FOD’s successful commercial production company, Gifted Youth, which it sold to production company Caviar in 2019. Under Bruss’s leadership, FOD’s brand work was recognized by the Cannes Lions, the Clios… and even the Emmys. Bruss has been named to The Hollywood Reporter’s 35-under-35 list, AdAge’s 40-under-40 list, and Variety’s New Leaders list. He has served on the juries for both the One Show awards and the CLIO awards.Prior to Funny Or Die, Bruss worked in the Business Development group at the Creative Artists Agency (CAA). Bruss is based out of Roku’s Santa Monica office.
As EVP, Head of Multiplatform Programming, Paul Cabana leads creative for all A+E’s non-linear platforms.
Prior to running digital, Cabana was a creative executive with The HISTORY Channel for ten years, rising from EP to Head of Development and Programming for both HISTORY and H2. He co-created the Men Who Built America franchise which has since expanded to a dozen extensions. He has been nominated three times for the Emmy® Award for Outstanding Work in Non-Fiction and is a graduate of Harvard University and NYU’s Stern School of Business.
Chardia Christophe -Garcia, is a marketing & events professional with over 13 years of experience working in publishing and media. She is currently the Executive Director, Audience and Community Marketing at Forbes focusing on event audience development, where she manages the strategy, marketing and delegate recruitment for approx. 30+ ForbesLIVE events (virtual and in-person) -highlights include the Forbes Women’s Summit, The Forbes Under 30 Summit, The Forbes Healthcare Summit and many more.
Prior to her role at Forbes, she worked as the Associate Director, Event Marketing at NewBay Media (now Future plc.) where she managed the marketing campaigns for multiple events including NYC Television Week, The Broadcasting & Cable Hall of Fame, The Multicultural TV Summit, The Hispanic TV Summit, The Multichannel News Wonder Women Awards Luncheon, the Government Video Expo and more! From postcards, brochures, and email creation, to partnerships, banner ads, social media, market research, and reporting, she was constantly working on something new. While in this role she managed two direct reports, as well as, the department’s interns.
Prior to joining NewBay Media(now Future plc), she worked at American Express Publishing where she managed all the loyalty marketing for three affinity membership clubs (100,000+ members). This included brands like The FOOD & WINE Connoisseur Club, The SkyGuide Executive Privilege Club, and the Departures Magazine Wine Reserve Club.
Chardia received her Master’s Degree in Communication Studies from The College of New Rochelle and her Bachelor’s Degree in English and Business from the State University of New York at Albany. Born in the Bronx and raised by two Guyanese parents, she accredits her hard work ethic to her family. She believes that if you work hard, never give up, and treat people with kindness and respect, you will succeed. As it stands, she continues to enhance her skill-set through education as she strives towards excellence to achieve hergoals, as well as, the goals of the company she works for.
Josh is the Senior Brand Manager for Maker’s Mark U.S. and his responsibilities include national media and brand strategy. In prior brand roles, Josh has worked on the North American Whisky portfolio at Beam Suntory and his work has spanned sports and media partnerships, as well as advancing the company’s multicultural initiatives across brands. Prior to Beam Suntory, Josh worked on iconic beer brands at MillerCoors, including Miller Lite and Peroni, with an emphasis on media strategy, innovation and consumer experiential. Josh is a graduate of the University of Southern California and the Kellogg School of Management at Northwestern University.
Jeff Collins serves as the executive vice president of advertising sales for FOX News Media. In this capacity, Collins oversees advertising sales for all of FOX News Media, including FOX News Channel, FOX Business Network, FOX News Digital and FOX Weather. He joined the company from Viant Technology in May 2019.
As Chief Revenue Office for Viant, Collins oversaw all revenue for the company and its subsidiaries including, Specific Media, Vindico, Myspace and Xumo. After joining Viant in 2014, Collins was responsible for developing key digital marketing and emerging media strategies, which resulted in the company repeatedly exceeding revenue targets. In 2016, Collins helped manage the integration of Viant into the Time Inc. business following their acquisition of the company. As part of Viant’s senior leadership team, Collins managed a global sales team of 120 across 12 domestic and international offices.
Previously, Collins spent 18 years with Turner Broadcasting where he held sales and leadership positions across many of the Time Warner brands. As Senior Vice President of Sales and Marketing, he oversaw all east coast sales representing 70 percent of the revenue across the CNN properties including, CNN, HLN, CNN Airport and CNN Digital.
A graduate of the University of Delaware with a degree in political science and minor in economics, Collins began his career with CNN as a sales assistant in 1996.
Colin Davis oversees Scripted Original Programming for the Roku Channel. Since May 2021, over 50 Roku Originals have launched on The Roku Channel, including the Emmy-winning #FREERAYSHAWN, DUMMY, DIE HART and the RENO 911! reboot, which are all shows developed by Davis.
Prior to Roku, Davis was in charge of a large development slate and 20 scripted series for Quibi. He helped the former streamer secure multiple 2020 Emmy nominations and was recognized in Hollywood Reporter’s Next Gen 2019: Hollywood’s 35 Rising Executives 35 and Under.
Davis began his career at Fox Broadcasting Company in their inaugural Opportunity Fox program as a full-time Apprentice to the Chairman of Entertainment. In 2014, he moved to Turner and was a key contributor to the successful TBS rebrand ushering in new series including SEARCH PARTY, WRECKED, MIRACLE WORKERS and the HBO Max animated series CLOSE ENOUGH.
He is a graduate of UCLA’s School of Theater Film and Television with a concentration in screenwriting.
April Denn is the U.S. Director, Brands – CPG & Retail, at Samsung Ads. With nearly 20 years of sales, marketing and advertising experience at major publishing, ad tech and big data companies, April works with brands to leverage Samsung Ads Smart TV insights to reach consumers where they consume their content across Smart TVs, mobile or desktop devices. Most recently, April served as Regional Director of Brand Partnerships at Foursquare where she managed the Central Region media and attribution solutions team. Prior to Foursquare, she was the Head of Midwest, US Field Sales at Quantcast and also held positions at Google, Tribune Media and The Wall Street Journal. April holds a Bachelor of Arts degree from the University of Minnesota, Twin Cities.
Justin Evans is Global Head of Analytics & Insights for Samsung Ads. At Samsung Justin has built an award-winning team supporting rapid growth on 5 continents. His teams have launching multiple solutions for insights, targeting, and measurement, including “The Streaming Index,” “Rule of 40” and “Behind the Screens,” as well as countless custom deep-dives into proprietary TV data to help Fortune 100 advertisers tackle bespoke challenges. Justin is a frequent conference speaker and regularly contributes insights to industry publications.
Previously, Justin was Vice President of Data Strategy at Comcast Spotlight (now Effectv), where he supported a $2.5B local advertising business with responsibilities spanning analytics, data partnerships, product management and ad sales research. In addition, Justin has held positions at Collective, serving as EVP of Enterprise and Chief Strategy Officer, as well as SVP of Advertising Solutions at The Nielsen Company where he spearheaded the company’s “Reach, Resonance, Reaction” solutions.
Justin received a Master of Business Administration degree NYU Stern and a Bachelor of Arts degree from Columbia University.
Gina Garrubbo is President and CEO of National Public Media (NPM), where she is committed to ensuring the continued growth of NPR and the public media system via funding from corporate sponsors. Garrubbo has spent more than 20 years in traditional and digital media growing marketing and sales teams, launching brands and building companies. She was one of the builders of Women.com, one of the first websites for women, and BlogHer, which brought independent voices to millions of readers. Garrubbo built advertising sales teams for Oxygen Media, Discovery Communications and in syndicated television. She is Chair of the Interactive Advertising Bureau (IAB) Board of Directors. She also sits on the Board of Directors of Tappp (an OTT video service), Glen Highland Farm and the Philanthropic Leadership board of EatREAL.org.
Sheryl Goldstein is the Executive Vice President, Chief Industry Growth Officer at the IAB (Interactive Advertising Bureau). In her role, she oversees engaging the IAB’s 650+ members across all of the IAB’s vast initiatives, activities and thought leadership programs. Under Sheryl’s watch are the Member Engagement, Centers of Excellence, Research and L&D teams. She also spearheads talent development, diversity, equity and inclusion initiatives and runs the IAB CRO Council.
Sheryl Goldstein is a “net vet” with over 20 years of driving meaningful revenue growth through consultative selling in the dynamic digital landscape (Yahoo, AOL, About.com). She is adept at building successful teams, developing go-to-market strategies and gaining consensus across key stakeholders. Her background includes a wide variety of digital media platforms and technologies and numerous leadership roles.
In addition to her experience as a sales leader, Sheryl brings years of talent development and training to her role and is committed to making the digital media landscape a great industry for diverse talent to thrive and have a long and exciting career.
Sheryl is a current board member for 212NYC, Makers and was a past Board member of She Runs It. She serves on the Rutgers Business School Advisory Board for Marketing and is helping RBS craft a digital marketing graduate program. In addition, she has served on Boards and Committees for the NY Ad Club, Women in Communications, Inc. and the IAB and is a member of Chief. She is an award-winning sales leader (Yahoo Accelerator Award, AOL Best Media Partner presented by Verizon, AOL Presidents Club, AWNY Crystal Award Winner).
Sheryl is a graduate of Syracuse University Newhouse School and lives in New Jersey with her partner Cindy and dogs Pancho and Camden. On the weekends, you can catch her on the pickleball court or riding around the Jersey Shore on her new electric bike. Her daughter Sarah-Jaana lives in the Boston area with her husband Michael.
As EVP, Digital Strategy, William Greswell is responsible for leading BBC Studios’ direct-to-consumer strategy in the digital space.
Greswell was previously SVP, Strategy & Research, where he oversaw strategy development, audience and market research, and insights for BBC Studios across the Americas, providing senior strategic leadership and support for business development, commercial deal-making and partnerships, and operations across linear channels, SVOD services, co-productions, and program sales.
Greswell first joined BBC Studios in 2017 as Program Director to lead the merger of the BBC’s two commercial subsidiaries, BBC Worldwide and BBC Studios to form a singular, BBC Studios. Prior to this, Greswell spent over a decade in senior strategy roles for the BBC in the UK.
Before joining the BBC, Greswell worked for Boston Consulting Group, and was part a digital start-up management team during the first dot-com boom of the late 90s/early 2000s.
Greswell holds a degree from Oxford University and currently lives in Manhattan with his wife, Katie, and two children, Betty and Rollo.
With over two decades of media industry experience, Ethan Heftman has been with A+E Networks in various revenue generating and management roles since 2013. He currently serves as SVP, Advanced Advertising & Digital Sales with oversight of sales efforts for direct and programmatic digital, as well as the Precision & Performance suite of data driven linear tools. Ethan’s focus is improving business outcomes for clients via data-driven advertising solutions within A+E’s premium content environments. Prior to A+E, Heftman held leadership positions at media agencies Initiative, Mediacom, and OMD.
Eric John leads IAB’s Media Center, a dedicated unit within the IAB whose mission is to simplify the video supply chain, providing best practices and education for brands, agencies, and media companies to drive continued growth through the evolving convergence of television and digital video. Eric drives the center’s efforts in the development of market-making research, industry standards and best practices and buyer/seller terms and conditions. Before joining the IAB, Eric led digital services and strategy at the Alliance for Audited Media and the MPA. Eric also served as global director of publisher marketing at Nokia, managing the company’s world-wide mobile app developer ecosystem. Prior to Nokia, Eric launched and led advertiser brand engagement solutions for Yahoo!, creating advanced, data-driven video, mobile and interactive campaigns for brands such as Pepsi, Loreal and Nikon. Eric began his career in internet advertising at DoubleClick (Google) where he served in business and product development within the DART for Publishers (DFP) and DART for Advertisers (DFA) business units where he launched the industry’s first post-click “Spotlight” measurement tools. Eric is an alumnus of Miami of Ohio (BA) and Indiana University (MA) and is a graduate of Columbia University’s Product Management Program. Read articles by Eric John.
Ivana Kirkbride oversees content investment, strategy, acquisition and programming at Facebook and across the Family of Apps– such as Facebook Watch, Instagram Video and Messenger Watch Together.
Prior to Facebook, Ivana was the General Manager for OTT Entertainment at Verizon where she led P&L management of a suite of AVOD, SVOD and MVPD products. As the Chief Content Officer for Verizon’s go90, she executed a focus on premium content. Under her leadership, go90 earned over 90 major award nominations including an Oscar for Best Animated Short Film. Dear Basketball was a landmark win– the first for an ad-supported video platform. Prior, Ivana led content for Vessel, an early player in the creator economy, later acquired by Verizon. Before Vessel, Ivana held executive roles at YouTube and was a founding member of YouTube Originals. Prior to YouTube, she held management team roles at digital media startups and investment roles at technology growth funds.
Ivana is a 2018 Henry Crown Fellow with the Aspen Institute, a member of the Producers Guild of America and the International Academy of Television Arts & Sciences. She serves on boards for the Consumer Technology Association, TV Academy Foundation and VidCon.
Mary Kate McGrath is the Chief Content Officer at Gallery Media Group. Over the past five years, she has been responsible as PureWow’s Editor-in-Chief for overall content and creative strategy in an omni-channel climate – including the launch of new editions, production of custom content for advertisers, and expansion of video series. In 2017 and 2018 she has overseen the creation of an audio arm of the company, Gallery Podcasts Co., and the birth of men’s media brand, ONE37pm, which reports on the intersection of style, culture, sports, and music through the lens of entrepreneurship.
Mary Kate joined PureWow after more than a decade in women’s magazines, spanning from Real Simple, InStyle, Travel & Leisure Golf and the Food Network Magazine. On the pulse of all things fashion, wellness and travel, Mary Kate has appeared as a lifestyle expert on NBC’s TODAY, CBS Good Morning America, Early Show and New York Live, among others. In 2018 she became a board member of Quesnay’s “Female Founders in Tech”, a program which recognizes and supports female-led innovative startups that positively impact financial services, while providing innovative solutions to corporations seeking innovation.
She recently traded the busy streets of Manhattan’s Upper West Side for the quiet sidewalks of Pelham, NY where she lives with her husband and two sons, Jackson and Charlie.
Pooja leads global marketing across Comcast Advertising, which includes FreeWheel, a technology platform connecting buyers and sellers, and Effectv, Comcast Cable’s ad sales division, as well as Effectv’s sales development function.
Pooja and her team build awareness for each company’s differentiated value and accelerate growth for local, regional and national market opportunities. She oversees Comcast Advertising’s brand offerings, enhancing products and solutions for the rapidly changing media and technology landscape.
She joined Comcast Advertising from true[X], where she was president. Career highlights include leadership roles at ABC Television Network, ViacomCBS, MTV Networks, MTV Networks International and Nickelodeon.
Pooja has been quoted and featured in The New York Times, Advertising Age, Adweek, AdExchanger, Broadcasting & Cable and more. She was also named an Adweek 2016 “Young Influential,” a Cynopsis 2017 “Top Women in Digital: Industry Leader,” a Multichannel News 2019 “Woman to Watch” and a 2021 “Wonder Woman in Streaming.”
Pooja serves on She Runs It’s operating board and is also co-chair of the IAB Video Center of Excellence.
She earned a BA in international business from Lehigh University and a MBA from Columbia Business School. Pooja also completed the National Association of Multi-Ethnicity in Communications’s (NAMIC) Executive Leadership Development Program.
Matt Montemayor is Senior Vice President of Sales and Partner at Canela Media for the West and Central Region. He is responsible for sales including streaming TV, digital video/display/audio, branded content and Canela’s key verticals of Canela Music, Canela Sports and CanelaKids. As a sales and marketing leader with over 20 years of experience across Digital, TV, Audio/Radio and Streaming focused on multicultural and the Hispanic market, Matt has continued to be on the cutting edge of media. He has a proven track record for delivering both innovative solutions and results for brands looking to connect authentically through culture with highly sought Hispanic audiences.
Katina Papas Wachter leads Roku’s strategy and monetization efforts for The Roku Channel.
Responsible for maximizing partner value on Roku’s owned and operated channel, Katina brings over a decade of experience in media buying and Connected TV (CTV) sales. Before joining Roku, Katina helped drive YuMe’s (now Tremor) video ad sales business by leading their first ever CTV Upfronts back in 2016. Prior to Yume, Katina led national TV and video investment efforts for Denstu/Carat, working on behalf of brands like Diageo, Disney Parks, and MasterCard. She has been on the front lines of transformations in ad measurement, content distribution, and the acceleration of cord cutting, which have paved a natural path into her current responsibility leading growth around The Roku Channel.
Today, Katina works cross-functionally to help brands navigate challenges and opportunities in the OTT/CTV space, and leverage The Roku Channel to reach new audiences and drive meaningful value for the brand and viewer alike.
Carryl Pierre-Drews is EVP, Chief Marketing Officer at the Interactive Advertising Bureau (IAB) where she is responsible for providing executive leadership and management of the IAB marketing and communications organization and activities to forward the IAB’s position as a digital, marketing, and media industry thought leader and agenda-setter. Carryl has stewardship of the IAB Brand inclusive of Events, Marketing, PR, Digital, Social, Mobile, Video, and Audio channels with the goal of elevating IAB’s profile with media and tech CEOs, CMOs, and the marketing and advertising industry at large.
Previously, Carryl held the title of Vice President of Marketing at Fullscreen, a next-gen social marketing agency, where she built and led the agency’s brand marketing, PR, digital/social channels, influencer engagements, and global industry activations featuring marketers from American Eagle, AT&T, HP, Marriott, Mars, Mattel, Visa and more. Carryl was instrumental in catalyzing key strategic decisions that drove business growth, elevated visibility, and increased shareholder value positioning Fullscreen for the AT&T acquisition in 2018 and eventual WarnerMedia integration in 2019. Prior to Fullscreen, Carryl was Senior Vice President of Strategic Marketing at USA Network, a division of NBCUniversal, where she led the integrated marketing, communications strategy, and client experiences teams.
Carryl serves as Chair of the Marketing & Communications Committee of Pet Partners Board of Directors, where she helps devise strategies to further communicate and expand the vital role of therapy animals in our lives. As a therapy animal team with her dog Mika, Carryl has seen firsthand the effect therapy animals have on overall health and well-being. Carryl is also passionate about creating a culture of inclusion and diversity in the advertising, marketing, and media industry and has been an active member of She Runs It, an organization invested in women’s achievement, for 19 years, with six spent on the Board (2012-2018). She was honored twice by CableFax Magazine as one of the most influential minorities in cable — in 2013 “The Leaders” and in 2012 “The Influentials.” In 2019 Carryl was nominated and became a founding member of Chief, a private network focused on connecting and supporting women leaders.
Mark leads dentsu’s Economic Empowerment offering, a team dedicated to combating inequities within the media planning and investment process — providing opportunities for brands to increase activity with Black owned and diverse owned media companies, from the established to the emerging. In this role, Mark drives the development and management of the supplier diversity program, shifting media dollars evenly to create a more equitable supply chain.
Mark has more than 20 years of experience developing and managing relationships to achieve awareness and deliver business opportunities to diverse owned media partners. Prior to joining dentsu, Mark served as Managing Partner and EVP Media Services at Professional Partnering Solutions, Inc. – a leader in diversity solutions for advertising, marketing, media, and technology. In this role, Mark led the supplier diversity initiatives on behalf of AT&T at MEC and Hearts & Sciences. Prior to that, Mark spent a big part of his career in local media as a Broadcast Buying Director at GSD&M, overseeing multiple brands for AT&T. Mark began his career at Starcom/Leo Burnett working on numerous national and local clients and was instrumental in the creation and launch of the internal Local Investment Group that serviced the top 100 markets for the agency’s clients.
Over the years, Mark’s DEI efforts on behalf of his clients and diverse owned media partners led to multiple accolades, including the American Advertising Federation (AAF) and the ANA (Multicultural Excellence).
Mark is an alumnus A Better Chance, a non-for-profit dedicated to providing exceptional educational opportunities for young people of color. He is a Dreambuilder level supporter and was previously recognized as a ‘Rising Star’ by the organization. Additionally, Mark is both a Paley Center Council and NY Patron Circle member. His favorite hobbies fall into the 3T’s: international travel, grand slam tennis, and dramatic television as well as a good live concert. Mark is a graduate of Northwestern University and resides in Harlem.
As Spark Foundry’s Chief Investment Officer in the U.S., Shelby Saville is responsible for setting and driving the agency’s investment strategy, as well as ensuring integration of Spark’s digital, data and content practices across platforms and audiences.
A steadfast and innovative leader, Shelby is known throughout the industry as a trailblazer in digital strategy. She is constantly challenging current digital models in an effort to achieve better integration with other media channels. Additionally, she is dedicated to fostering a culture of flexibility by promoting beta-testing and consumer-focused campaign management that can change instantaneously – much like today’s consumer.
Shelby’s work has garnered attention across the industry due to her willingness to break the mold and test new approaches to produce more effective results for clients. Respected by colleagues, partners and clients alike, Shelby has garnered numerous accolades, including an honor in the prestigious Adweek 50 list of professionals who are “indispensable to their companies and wield influence across the advertising industry.”
Michelle Savoy is SVP of Digital Ad Sales at Univision Communications Inc., the leading Spanish-language content and media company in the U.S. Savoy is best known for work in digital media, where her expertise in sales development and transformation has influenced integrated sales teams across leading media companies.
Savoy has flexed her media muscles in a variety of products as both an independent publisher as well as a leader in large media groups. Her success in working on the operations and marketing ends of digital product management was the catalyst for her work with revenue teams, focusing on digital account strategy across multiple sales teams and 150 local U.S. markets.
David Spencer is the Manager of Emerging Media and Partnerships for General Motors. He leads Advanced TV strategy and Video testing initiatives across Chevrolet, Cadillac, GMC, and Buick. David manages strategy and process for Programmatic, Paid Social, and Paid Search for General Motors globally. He is also an active member of the Media Ratings Council, Mobile Marketing Association, and ANA Cross-Media Measurement Committee.
As Vice President of Media and Distribution Marketing at Vevo, Aneessa Steilen leads Vevo’s B2B marketing strategy and execution for agencies, brands, data and distribution partners, helping communicate Vevo’s value proposition in the marketplace. She has held several roles within Vevo over the past 6+ years, including launching the distribution partnership management team in 2019. Prior to Vevo, Steilen held various sales and marketing positions at Tumblr and News Corp.
Angela Zepeda is the Chief Marketing Officer (CMO) for Hyundai Motor America. Angela is responsible for all of Hyundai’s marketing and advertising activities in the U.S., including the strategic direction, brand development, national and regional advertising, experiential marketing, digital and social media, brand partnerships, and lead generation, among other responsibilities. Angela was named CMO in October 2019.