Overview
ALM, IAB’s annual leadership meeting, is the central thought leadership venue for senior voices across the marketing and advertising ecosystems. Each year more than a thousand digital leaders come together at this always sold-out event to advance the interests of the industry through powerful debate, discussion, and agenda-setting.
This year’s event will be a virtual weeklong summit including general sessions, town halls, interactive roundtables, and topic-specific content blocks. The format of the week is designed to appeal to specific interests in order to help attendees curate personalized experiences.
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Addressability + Identity: Where to From Here?
Tuesday, March 9th
The impending loss of traditional identifiers like 3rd party cookies requires the creation of a new digital infrastructure with alternative, consumer-first, privacy-centric solutions that support demand for personalized, relevant content. This segment explores where the industry stands today, and what’s required to move us forward.
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Measurement & Attribution: Cross Media, Cross Platform, For Real This Time
Tuesday, March 9th
True cross-platform, cross-device measurement has long been a holy grail for the advertising industry. An increasing focus on ROI and measurability from brands, coupled with high volume consumer adoption of streaming platforms driven by 2020’s stay-at-home mandates, make the need for industry systems and practices to evolve even more critical. The segment explores where we are today, and where we need to go, in order to achieve true cross media measurement.
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The Streaming Revolution
Wednesday, March 10th
We are in a pivotal moment for the video ecosystem — CTV is becoming a dominant media vehicle. With a weekly high of a billion hours of streaming happening today, there is a need for brands, publishers and technology players to collaborate on new ways to plan, transact, deliver, measure and optimize across all forms of streaming content, while prioritizing consumer privacy. This segment brings together key industry actors to address these pressing issues.
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The New Commerce Landscape: eComm, Shoppability, Retail Reinvented
Wednesday, March 10th
While 2020’s quarantine accelerated trends in consumer behavior across many categories, nothing has been impacted quite like retail. From discovery, to community building, to point of sale, every touchpoint on the consumer journey has been altered – and many of these new behaviors are here to stay. This segment examines the shift towards “storeless,” digitally-centric shopping, and the central role streaming plays when it comes to the future of “Shopability.”
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The State of Data
Thursday, March 11th
With the impending loss of third-party cookies, the industry must find ways to address the needs of marketers and publishers who lean on audience data as a fundamental pillar of the modern marketing machine. Who owns first-party data, and why? How will the marketplace transact around it? Will programmatic ever mean automation? This segment focuses on the current and future “State of Data” to answer these questions and more.
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Media Chain Transparency
Thursday, March 11th
A healthy ecosystem requires trust in the supply chain, and transparency to build that trust. This premise is especially pressing when it comes to the shifting data landscape of 2021, as marketers will now rely even more heavily on the power and impact of first-party data. This segment will explore who owns data in the supply chain and why, as well as how the industry can and should transact around data in transparent, consumer-centric ways that benefit both buyers and sellers.
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IAB Policy Summit @ ALM
Friday, March 12th
This summit brings the legal, policy, and business communities together to address their collective needs around today’s most significant privacy, policy & compliance issues. Drawing on expertise from legal experts, legislators and business leaders, we’ll examine implications of today’s policy landscape and explore solutions that enable a sustainable and consumer-centric media and marketing ecosystem.
Agenda
Agenda:
Speakers
Speakers
Stacey Abrams
Stacey Abrams
Political leader, voting rights activist, entrepreneur and author Stacey Abrams made history and captured the nation’s attention as the first Black woman to become the gubernatorial nominee for a major party in any state, going on to win more votes than any other Democrat in Georgia’s history. After eleven years in the Georgia House of Representatives, seven as Minority Leader, Abrams became the 2018 Democratic nominee for Governor of Georgia in what was one of the most-watched and closest elections of the year. After witnessing the election’s mismanagement by the Secretary of State’s office, Abrams launched Fair Fight to ensure free and fair elections. The impact of Fair Fight led to Abrams being named to the Forbes list of World’s Most Powerful Women In 2020.
Sought-out to speak everywhere from TED, where her talk has racked up over a million views and counting, to college campuses, to the Commonwealth Club, Abrams is a powerful and passionate speaker heralded for her candid insights on politics, leadership, entrepreneurship, social justice, and being a true force for change. As TIME wrote of her, “People tend to remember the first time they heard Stacey Abrams speak, and it’s easy to see why.” Abrams’ New York Times bestselling book Lead from the Outside: How to Build Your Future and Make Real Change, is a personal and empowering blueprint for outsiders who seek to become the ones in charge. From her experiences launching a company to running a successful political campaign, Abrams illuminates that finding what you want to fight for is as critical as knowing how to turn thought into action. Her newly released book Our Time is Now is a blueprint to end voter suppression and chronicles a chilling account of how the right to vote and the principles of democracy have been and continue to be under attack.
Dedicated to civic engagement, Abrams has founded multiple organizations devoted to voting rights, training and hiring young people of color, and tackling social issues at both the state and national levels. A recipient of Harvard’s Institute of Politic’s John F. Kennedy New Frontier Award, Abrams has also been named a “Public Official of the Year” by Governing Magazine.
Justin Adler-Swanberg
Justin Adler-Swanberg
Justin oversees Marketplace Quality for MediaMath, where he works primarily on topics such as Invalid Traffic, Brand Safety, Viewability, and Malvertising, helping to drive MediaMath’s industry leadership in Accountability, Addressability, and Alignment via SOURCE. Additionally, Justin is a stakeholder in MediaMath’s Purpose Driven Advertising initiative, which focuses on MediaMath products, services, and partnerships that enable clients to better market their brands while financing a healthier media ecosystem or a specific cause. Before joining MediaMath, Justin worked in a similar role at GroundTruth.
Mark Aikman
Mark Aikman
Mark Aikman is responsible for the Marketing Services & Digital Customer Experience team within Mercedes-Benz USA for all brand strategy, new car marketing, after-sales marketing, digital platforms and financial strategy within Marketing Services and the Digital Customer Experience areas.
Marketing Communications’ responsibilities include brand strategy, launch and lifecycle support for Mercedes-Benz brands, integrated campaign planning & production, media planning, social media, community management, brand compliance and agency relations.
After-Sales Marketing includes service, parts and accessories marketing. Additionally the management of corporate and dealer customer relationship marketing through both electronic and direct mail.
The Digital Platform team builds the Mercedes-Benz website for the US market, manages National Dealer Website program, is launching Mercedes me Apps for the US market, creates training/sales tools for dealers and manages digital integration globally.
LeAnne Armstead
Kevin Arrix, Senior Vice President of DISH Media, is responsible for DISH TV’s and Sling TV’s advertising sales, analytics and operations. He leads the team spearheading the company’s advanced advertising initiatives which include cross-platform addressable, programmatic sales and dynamic ad insertion.
Kevin is a seasoned revenue executive with 20+ years of experience leading Sales, Operations, Client Services and Strategy teams. He is a recognized thought-leader fluent in the various disciplines of digital and mobile advertising and marketing.
Prior to joining DISH in 2018, Kevin served as Chief Revenue Officer of Verve, leading the mobile marketing platform’s Direct and Enterprise sales, customer success and advertising operations teams.
Prior to Verve, Kevin served as Chief Revenue Officer at mobile rewards entertainment platform Viggle, where he arrived prior to product launch to build out the sales team, the operational infrastructure and revenue foundation.
During his career, Kevin built, scaled and led successful sales organizations at Viacom, CBS SportsLine, and Turner Broadcasting. During his 9-year tenure at Viacom, Kevin held a variety of roles including Executive Vice President of Digital Advertising in charge of advertising sales, operations, marketing and strategy for all MTV Networks brands including Nickelodeon, MTV and Comedy Central.
Kevin earned a Bachelor’s degree in History from Duke University where he also played varsity lacrosse. He currently resides in Connecticut with his wife and their three kids. In his spare time Kevin can be found coaching, gardening/landscaping and skiing any mountain with snow.
Beau Avril
Beau Avril
Beau Avril is the Global Director for Brand and Video Product Marketing at Facebook. Beau brings his 17 years of experience in building and leading teams and organizations across high-growth and fast-paced companies to his current role. As Global Director, Beau brings cross-family brand and video solutions, including Facebook Watch, Instagram TV, news feed, stories and branded content to Facebook’s largest advertisers and agencies. Prior to joining Facebook, Beau worked in various Director-level positions at Google, YouTube and CBS Paramount Television. He currently resides in Los Angeles.
Steve Bagdasarian
Karthic Bala is the Chief Data Officer at Condé Nast, home to some of the world’s most iconic brands, including Vogue, The New Yorker, GQ, Vanity Fair, Wired, Architectural Digest, and Condé Nast Traveler. Bala is responsible for globalizing the company’s data capabilities, growing ad-supported and consumer revenue, and building new data-driven businesses.
Bala’s expertise lies in driving profitable revenue by utilizing the latest techniques to capture data, collect and aggregate all available data sets, and builds tools to access and visualize insights. He launched Spire in 2016, a first-of-its-kind product that surfaces insights between unrelated categories, giving Condé Nast a deeper understanding of overall consumer behavior and attitudes from inspiration through purchase.
Janet Balis
Janet Balis
Janet leads EY’s consulting professionals in the Americas focused on the customer agenda and revenue growth, including commercial excellence, customer experience and product innovation and also leads EY’s CMO practice. Previously, Janet led EY’s global consulting practice to the media and entertainment industry, working across agencies, television networks, MVPDs and publishers. Prior to joining EY, Janet worked extensively across broadcast, digital and print media at highly innovative media companies, including executive roles at AOL, Time Warner, The Huffington Post, Martha Stewart Living Omnimedia and Betaworks. She speaks and publishes extensively on topics including customer strategy, marketing, innovation and advanced advertising across leading media such as Harvard Business Review, Forbes, Ad Age and CNBC, most recently. She also serves on the boards of the International Academy of Television Arts and Sciences (Emmy’s) and the Global Board of the Mobile Marketing Association and has served as an advisor to the Harvard Business School Digital Initiative.
Christine (CJ) Bangah
Christine (CJ) Bangah
CJ has 16+ years experience leading projects with clients in the technology and media industries. She specializes in strategic initiative development and global operating model design to help clients address challenges that include:
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Moving from traditional sales motions to consumption (including ad based) models that require high levels of agility and digital enablement
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Determining how to respond to key market trends and invest in differentiated capabilities to create high value customer experiences
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Developing and landing transformational business programs driven by regulatory changes (including GDPR) and shifting organizational priorities
CJ serves on the PwC Global Entertainment and Media (E&M) Outlook editorial board, which drives thought leadership and research on historical and forecasted E&M trends and revenue. CJ is also a regular contributor to PwC’s Consumer Intelligence Series, which evaluates shifting consumer behavior including the opportunities with smart speakers. CJ was the primary author of PwC’s position paper on the opportunities and challenges with a blockchain solution for digital advertising and is a regular speaker at technology industry events and conferences, including Grace Hopper and the Trust in Advertising panel at the Variety Innovate conference.
Paul is the Chief Strategy Officer at CafeMedia, the world’s largest ad management service, providing the technology and services that help the highest quality publishers grow their businesses and maximize success. The company serves over 3,000 independent publishers whose distinctive voices are shaping the open web. The company’s collective of creators reaches more than 160 million monthly unique visitors, ranking as the 11th largest digital entity and as #1 in Food, Family, and Home.Paul focuses on new product innovation, strategic partnerships, and corporate development at CafeMedia. During his time at CafeMedia, he led the company’s transition to a programmatic-first approach, spearheaded the early adoption of header bidding, and directed the transition to a publisher services model. Paul has worked in digital media and advertising since the mid-90s, starting a major video game publisher out of his parent’s basement. He worked for early internet pioneers including USWeb/CKS and CMP Media.
Robby Barnett
Robby Barnett
Robby Barnett oversees all media integrations and partnerships at Viant for the Adelphic platform, an industry leading omnichannel DSP. The majority of his career has been spent evaluating media transactions for some of the world’s largest brands across traditional, digital, and programmatic media channels. In his eight years at Viant, Robby has played an important role in designing, developing and marketing many successful media products.
Hallie Bates
Hallie Bates
Hallie Bates is responsible for overseeing Advanced Media across Merkley+Partners’ portfolio of clients. Hallie specializes in forming programmatic and addressable media strategies that are rooted in a data-first approach. She is responsible for bringing an innovation to all clients; helping them evolve their technical infrastructure and approach to digital activation across channels.
Hallie has worked at Merkley+Partners since 2012. She has experience across a wide variety of verticals including but not limited to: auto, pharma, CPG and entertainment. The majority of her time at Merkley has been spent helping Mercedes-Benz consistently evolve their approach to cross-screen advertising with a focus on video and addressable media.
As Chief Strategy Officer of Merkury, Merkle’s identity resolution and data platform, he leads sales and marketing, solutions, and business operations efforts aimed at integrating first-party identity and data products and solutions into Merkle and dentsu agencies’ various services.
Prior to joining Merkle, Gerry was Chief Strategy Officer at Resolution Media, Omnicom Media Group’s global performance media agency responsible for product, client services and strategy. As a digital veteran in the industry for over 20 years, Gerry has held leadership positions focused on bringing data and technology-driven solutions to market to drive value for clients.
Glenn Bean
Glenn Bean
Glenn is a Senior Director of Product Management for Oracle Data Cloud, where he is the GM for Moat Reach. He helps the company provide a Software as a Service (SaaS) media measurement platform to brands, agencies, publishers, and technology platforms to measure, optimize and plan their advertising by measuring reach & frequency to relevant, real people and households across both TV and digital media.
Prior to Oracle Data Cloud, he was a management consultant at the Boston Consulting Group and has served on the board of Lyndhurst Capital for nearly seven years. Glenn earned a bachelor’s degree in economics from Stanford and an MBA from Harvard.
Rob Beeler
Rob Beeler
Rob Beeler brings 20+ years of digital media and ad tech experience to his current role as Founder and CEO of Beeler.Tech, the meeting place for all things publisher revenue operations. He began his career at Advance Local where he became head of ad operations and worked for 10 years. Rob is a trusted resource in the community through training, consulting, events and research. Rob also served as Chairman and Editor in Chief of AdMonsters for over 14 years.
Brad Berens has enjoyed a wide-ranging career with powerful storytelling as an organizing theme. As Editor in Chief of the Interactive Advertising Bureau (IAB), Berens oversees all thought leadership, research, and event programming. He is also a Strategic Advisor and Senior Research Fellow at the Center for the Digital Future at USC Annenberg, where he was formerly Chief Strategy Officer. Berens is a trusted advisor to a variety of companies, from a venture capital firm focused on artificial intelligence to a startup trying to eradicate media bias, among others. A futurist, he works with companies all over the world and also gives regular domestic and global keynote addresses. Earlier in his career, he had a long tenure as the Global Chief Content Officer at dmg events, having started as the Editor in Chief at iMedia Communications before dmg acquired iMedia. Still earlier, he was Managing Editor at EarthLink the ISP, worked in startups at the dawn of the digital age, and was a Hollywood story analyst for companies like DreamWorks, Mirage, New Regency, and Scott Free. Berens began his career as an award-winning teacher of Shakespeare and writing at U.C. Berkeley. Keeping his hand in, he is presently writing The Shakespeare Strategy, a book about Shakespeare as a business genius. Follow him on Twitter as @bradberens, learn more about him at www.bradberens.com, and read his novel, Redcrosse, a near-future dystopia.
Varun Bhagwan
Varun Bhagwan
Varun Bhagwan is an executive with 20 years of experience leading numerous R&D projects from inception to delivery. Varun currently serves as Vice President of Product Management & Engineering at Verizon Media, where he is responsible for all Advertising Data Products: Targeting & Identity, Insights & Measurement, and Trust & Verification. Prior to the formation of Verizon Media, Varun held several leadership roles at Yahoo! focused on Data, Insights & Measurement as well as Mail Monetization Insights & Analytics.
Prior to joining Yahoo!, Varun worked in research for 12 years at IBM where his focus areas included text analytics, web-scale systems, information Integration, healthcare, and privacy.
Varun holds his Bachelor of Engineering in Electronics and Telecommunications Engineering from Maulana Azad National Institute of Technology, and his MS in Computer Science from University of Florida. Varun has invented or co-invented roughly 50 patents, is a Yahoo! Master Inventor, holds 10 honors & awards including Verizon’s top honor of the Verizon Credo Award, and produced more than 15 publications in top tier conferences and journals. Varun is also a frequent speaker at industry events and represents the company at events such as CES, Cannes Lions etc.
Deepti Bhatnagar
Deepti Bhatnagar
Deepti Bhatnagar is a Group Product Manager for Google Ad Manager at Google. In this role, she is in charge of helping Google innovate on behalf of publishers, which includes supporting their monetization challenges and helping them optimize their own platforms to better resonate with advertisers. Deepti has worked at Google for her entire professional career, beginning in 2009 as an associate product manager on Google’s buy-side. This gives her a unique point-of-view for addressing challenges facing publishers with a buyer’s lens. With an educational background in computer science and 10+ years of product management experience, Deepti is fully committed to helping publishers navigate today’s digital advertising landscape to help make positive improvements to their businesses. She holds a Bachelor of Science in Computer Science from the Indian Institute of Technology Delhi in India and a Masters in Computer Science from MIT in Massachusetts.
Chetna Bindra
Chetna Bindra
Chetna Bindra is a Group Product Manager for User Trust and Privacy at Google. In this role, she works across Google’s ads and partner ecosystem to help maintain and enhance user privacy. Chetna worked closely with publishers when she first started at Google in 2014, helping to implement various brand protections, surface insights, create ads policies and privacy controls. Today, she is committed to putting Google’s user privacy principles into practice across Google’s entire advertising business and promoting a broader understanding of regulatory and industry changes to all constituents involved.
Chetna holds a Bachelor of Science in Physics from St. Stephen’s College in India and a PhD in Physics from the University of Pennsylvania.
U.S. Senator Marsha Blackburn was sworn in to the Senate in January 2019.
Marsha Blackburn was elected to the U.S. Senate in 2018, and is currently serving her first term representing the state of Tennessee. Before her election to the Senate, Marsha represented Tennessee’s 7th Congressional District.
Marsha’s public service is dedicated to promoting opportunities for women and making America a more prosperous place to live. Marsha’s leadership philosophy is based on her experiences in the private sector as a small business woman and author, as well as being a mother and grandmother.
Marsha went to college on a 4-H scholarship and worked her way through school selling books for the Southwestern Company as one of their first female sales associates, and later as one of their first female sales managers.
She then became Director of Retail Fashion and Special Events for the Castner Knott Company, which was a Nashville-based regional department store. Later, Marsha founded her own business, Marketing Strategies, which focused on the retail marketplace, as well as electronic and print media.
Marsha began her career in public service in 1995 when she was named executive director of the Tennessee Film, Entertainment, and Music Commission. In 1998, she was elected to the Tennessee State Senate. In the state legislature, she earned a reputation for fiscal responsibility and government accountability by identifying waste and offering realistic solutions to Tennessee’s budget challenges.
While serving in the Tennessee Senate, Marsha led a statewide grassroots campaign to defeat a proposed state income tax. The tax was defeated, and Marsha’s leadership earned her a reputation as an anti-tax champion. In 2014, the people of Tennessee passed an amendment to the state constitution to expressly prohibit a state income tax – a fitting cap to a 14-year battle.
In 2002, Marsha was elected to represent the people of Tennessee’s 7th Congressional District based on her record in the state legislature. She brought her Tennessee values to Washington, DC, and became a leader in the fight for small, efficient federal government that is accountable to its citizens. As a Congressman, Marsha was often selected by her colleagues to lead the charge for principled conservativism. Her congressional career was also noted for her Chairmanship of the Energy and Commerce Committee’s Subcommittee on Communications and Technology, as well as bipartisan expertise in defending songwriters’ and performers’ rights.
Marsha is a member of numerous charitable organizations and is an active member of her church, Christ Presbyterian. Marsha and her husband Chuck live in Williamson County, Tennessee. They have two children, Mary Morgan (Paul) Ketchel and Chad (Hillary) Blackburn, two grandsons, and a granddaughter. Originally from Laurel, Mississippi, Marsha is a graduate of Mississippi State University.
Ben Blatt is the Vice President of Digital Marketing for ABC Entertainment. In this role he oversees Paid Media, Creative, Social Media, Talent Relations and Strategy across the Digital landscape in support of ABC Entertainment programming. Prior to joining ABC he was a digital marketing executive within the Theatrical Marketing department at Universal Pictures.
Josh Bock
Bonin Bough is one of the foremost-awarded marketing executives in the world, the host of CNBC’s Cleveland Hustles, and the author of Txt Me (646) 759-1837.
As one of the youngest-c-suite executives at a Fortune 50 Company, he has worked for billion-dollar CPG brands including Mondelez and PepsiCo before starting Bonin Ventures – a growth accelerator that helps businesses of all shapes and sizes achieve revenue growth faster than they ever believed possible.
Bonin has been responsible for some of the most successful organization transformations, and the rapid growth of some of the world’s most-loved billion-dollar brands including Oreo, Cadbury’s, Pepsi, Gatorade and Frito-Lay. Most recently, as the Chief Growth Officer of SheaMoisture, he helped grow the business by close to 50% in 12 months leading to the company being acquired by Unilever for close to $1 billion dollars.
During his time as Chief Media Officer at Mondelez International, Bonin managed over $3 Billion dollars in media spend, making him the seventh largest media buyer in the world. Highlights from his tenure include shifting the organization from just-3% to over-32% digital spend – adding $2 Billion in top line net revenue and $300m in bottom line savings. He helped brands like Sour Patch Kids become the fastest growing candy brand in the world. When he added eCommerce to his role, he grew online sales from $65m – $265m in the 18 months that he ran it. Before that he led digital globally for PepsiCo and built two global digital agencies prior to that one for IPG.
Found consistently at the forefront of thinking and execution in innovation, Bonin is recognized as one of business’ hottest rising stars and one of the industries top mobile marketers. He has been inducted into the Advertising Hall of Achievement. He can also be found in lists such as Fortune’s “40 under 40”, Fast Company’s 100 Most Creative People in Business, Ebony’s Power 100 and The Internationalist’s Internationalists of the Year.
In early 2020, Bonin joined Triller, a global social media sensation, as the Chief Growth Officer, overseeing all revenue and marketing initiatives for the disruptive platform.
Conny Braams
Conny Braams
As Chief Digital and Marketing Officer, Conny is a member of the Unilever Leadership Executive and responsible for the end-to-end digital transformation of Unilever and Marketing worldwide. She has held this role since January 2020. Conny’s broad international business experience and her track-record in driving change at scale, is critical to lead the transformation of Unilever into a future-fit, purpose-led, fully digitised organisation at the leading edge of consumer marketing.
Having joined Unilever as a marketing trainee in 1990, Conny has held a variety of local and international Marketing, Customer Development, Communications and General Management roles across Europe, Asia, Africa and the Middle East. Most recently, Conny was the Executive Vice President, Unilever, Middle Europe and General Manager, Unilever, Benelux where she led the complete digital rewire and marketing transformation of the region.
Externally, she has been recognised in Volkskrant Top 200 Most Influential People, Campaign’s Power 100, Marketing Week’s Top 100 Marketers, and Provoke’s Influence 100 in 2020. She was also named Adformatie Person of the Year in 2019 and Top Female Executive in the Netherlands in 2006.
Outside of Unilever, Conny is a member of the Marketing Group of Great Britain, as well as on the Advisory Board of the Kröller-Müller Museum in the Netherlands and Rotterdam School of Management (RSM, EUR). She has also previously served as Non-Executive Board Director of Heineken Netherlands and Vice-Chair of VNO-NCW, the Dutch employers’ federation.
Conny holds a Masters degree in Health Care Administration and an MBA with honours at Erasmus University Rotterdam. She has worked and lived in the Netherlands, Singapore and Spain, and enjoys spending time with her two daughters, family and friends.
Scott Brown
Scott Brown
As General Manager of Audience Measurement at Nielsen, Scott Brown is responsible for innovating the company’s measurement products and driving the unification of its linear TV, advanced TV and digital solutions.
Under Scott’s leadership, Nielsen is overhauling its digital measurement methodology enabling the company to create a flexible, independent platform that can quickly adapt to evolving privacy and policy changes. He will also transform Nielsen’s TV measurement to incorporate addressable advertising, CTV and streaming.
Since joining Nielsen in 2009, Scott has held various roles across product management and technology. Previously, Scott served as Chief Technology Officer for Nielsen’s measurement products. In that role, he led the technical implementation of its capabilities across mobile, computer and connected TVs including the migration of its infrastructure to the cloud. That cloud-based platform currently underpins Nielsen’s entire audience measurement product suite today.
Scott attended the University of Florida and earned a B.S. in Finance and M.S. in Information Systems. He was recently named a “Top 40 Under 40” honoree by The Tampa Bay Business Journal.
Heidi Browning
Heidi Browning
Heidi Browning serves as Chief Marketing Officer of the National Hockey League. With over 25 years of marketing experience, Browning brings a valuable mix of client, agency and media owner perspective to the NHL. She is known as a passionate pioneer in digital, mobile and social marketing and continues to drive thought leadership and innovation within the industry. Inspired by the intersection of media, technology and culture, Browning studies generational trends in consumer attention and brand engagement. Heidi is responsible for executing the League’s growth marketing strategy with a focus on social media, digital, data and innovation.
She has been recognized as one of the “Most Powerful Women in Sports” by both Forbes and Adweek, by Forbes as one of the Most Influential CMOs in the world, and by Crain’s as one of the Notable Women In the Business of Sports.
Chris Bruderle
Chris Bruderle
Chris Bruderle brings over 25 years of experience in Data/Web Analytics and Media Market Research at premium Digital and Muti-Platform web publishers including The Daily Beast, Martha Stewart Living Omnimedia, Conde Nast Publications and This Old House Ventures.
Before working at IAB where he leads research-based thought leadership initiatives, Chris was most recently VP, Analytics & Research at The Daily Beast where he spent nearly 7 years and was responsible for the tracking, analysis and reporting of The Daily Beast’s O&O site and off-platform data/analytics for Senior/Corporate Management, Editorial, Advertising Sales, Product/Engineering, Audience/Business Development, Social Media and PR. He established the company-wide Editorial Analytics and Advertising Sales data and research stacks which included, among others, Google Analytics, Parse.ly, Krux DMP, Optimizely, comScore, Kantar, Samba, Newswhip, Crowd Tangle, Buzzsumo, and CrazyEgg.
Prior to The Daily Beast, Chris spent 5 years as Associate and Acting Director at Martha Stewart Living Omnimedia where he directed the correspondence and development of all research-based strategies supporting the Advertising Sales and Marketing staffs of each of the MSLO media brands and platforms across digital, mobile/tablet, TV, print and radio. Chris has also held marketing and market research positions at Conde Nast and Time Inc.
Chris started his career at BBDO as an Assistant Media Planner where he most notably completed the “Media Training Program”.
Keith Bryan
Keith Bryan
Keith Bryan is SVP – President, Best Buy Advertising Business, Media, and CRM, with responsibility for Best Buy’s retail media business, media investments, and CRM teams.
Prior to his current position, Keith held other executive roles at Best Buy, most recently SVP – Customer Relationships, leading Best Buy’s strategy to enrich customers’ lives through technology via their relationships with Best Buy, including the CE retailer’s customer membership offerings such as the My Best Buy loyalty program and payments experiences such as Best Buy credit cards, digital wallets, and gift cards.
Earlier roles included SVP – Media, Engagement, and Personalization, including all paid media, SEM, affiliates, social, ad tech, and CRM, as well as the company’s personalization strategy across paid, owned, and earned media and digital platforms. He created and led the Best Buy Media Network, which offers comprehensive media solutions for Best Buy’s partners, and was Merchant Director responsible for a $3 billion P&L that included launching Best Buy’s Apple store-within-a-store. His marketing experience started in CPG at Sara Lee and he practiced corporate law in Atlanta.
He received his MBA from Duke University’s Fuqua School of Business and his JD from Emory University.
Dennis Buchheim
Dennis Buchheim
Dennis leads Meta’s efforts to more effectively collaborate with the advertising ecosystem on standards and solutions related to privacy, ads measurement, brand safety, and more. Dennis joined Meta in 2021 after 4 years as the CEO/GM of IAB Tech Lab, the digital advertising industry’s global technical standards body. Prior to IAB Tech Lab, Dennis spent 14 years in advertising technology product leadership roles at Yahoo and Microsoft, after starting his career in software at Apple, Oracle, and a Pinterest predecessor he co-founded. Dennis holds degrees in Computer Science and Business Economics from Brown University.
Robert Cassidy
Robert Cassidy
With a deep background in e-commerce, spanning marketing, operations, supply chain management and D2C, Rob is a career “problem solver” motivated by growth, building capabilities, and finding solutions for customers. Over the last 20 years Rob has lead teams within e-commerce, digital service providers, and enterprise business units. In his current role he manages emerging marketplaces and go to market innovation for PepsiCo’s Global eCommerce Group.
Jade Catta-Preta is a Brazilian born comic and actress working in Los Angeles, New York and Brazil, and recently hosted the iconic E! Network show Talk Soup.. She performs all over the country both in English and Portuguese and you can see her regularly at comedy clubs in LA. You can also catch her on ABC’s American Housewife as well as Hulu’s Future Man, Trutv’s Laff Mobb’s Laff Tracks, Those Who Can’t, Greatest Ever and Comedy Knockout, and Pop’s The Joey Mac Project. Jade starred in MTV’s hit series Ladylike, was a series regular on ABC’s Manhattan Love Story and was recurring on CBS’s Life in Pieces. Additionally, she was a cast member on MTV’s Girl Code, often appeared on Comedy Central’s @Midnight and regularly hosts on VH1. Other notable credits include recurring roles on Californication, MTV’s Punk’d and guest star roles on Modern Family, The Jim Gaffigan Show, Angel From Hell, 2 Broke Girls and Sullivan & Son.
Albert Cheng
Albert Cheng
Albert Cheng is Chief Operating Officer and Co-Head of Television at Amazon Studios. As COO of the Studio, he leads studio teams responsible for programming and release schedules, TV and feature film music, consumer insights research, technology and applications. As Co-Head of Television, both he and Vernon Sanders lead a team responsible for television creative development, business affairs, casting and production / post-production.
Prior to Amazon Studios, Cheng was an executive at The Walt Disney Company for fifteen years, most recently as Executive Vice President, Digital Media and Chief Product Officer for Disney/ABC Television Group. Cheng earned a Bachelor’s degree from Massachusetts Institute of Technology and an MBA from Harvard University Graduate School of Business Administration.
Travis Clinger
Travis Clinger
As the Chief Connectivity & Ecosystem Officer at LiveRamp, Travis Clinger leads activation partnerships spanning martech, commerce, customer service, along with the company’s global digital advertising ecosystem strategy: driving strategic initiatives, advancing global partnerships, and overseeing the business development and go-to-market strategies for key addressability and activations products and initiatives.
James Clyburn
James Clyburn
James E. Clyburn is the Majority Whip is the third-ranking Democrat in the United States House of Representatives. He previously served in the post from 2007 to 2011 and served as Assistant Democratic Leader from 2011 to 2019.
When he came to Congress in 1993 to represent South Carolina’s sixth congressional district, Congressman Clyburn was elected co-president of his freshman class and quickly rose through leadership ranks. He was subsequently elected Chairman of the Congressional Black Caucus, Vice Chair, and later Chair, of the House Democratic Caucus.
As a national leader, he has championed rural and economic development and many of his initiatives have become law. His 10-20-30 federal funding formula was included in four sections of the American Recovery and Reinvestment Act. Congressman Clyburn is also a passionate supporter of historic preservation and restoration programs. His efforts have restored scores of historic buildings and sites on the campuses of historically black colleges and universities. His legislation created the South Carolina National Heritage Corridor and the Gullah/Geechee Cultural Heritage Corridor, elevated the Congaree National Monument to a National Park, and established the Reconstruction Era National Monument in South Carolina’s Lowcountry.
Congressman Clyburn’s humble beginnings in Sumter, South Carolina as the eldest son of an activist, fundamentalist minister and an independent, civic-minded beautician grounded him securely in family, faith and public service. His memoir, Blessed Experiences: Genuinely Southern, Proudly Black, was published in 2015, and has been described as a primer that should be read by every student interested in pursuing a career in public service.
Jim and his late wife, Emily England Clyburn, met as students at South Carolina State and were married for 58 years. They are the parents of three daughters; Mignon Clyburn, Jennifer Reed, and Angela Hannibal and four grandchildren.
David Cohen joined IAB in April 2020 as President and was named Chief Executive Officer in September 2020. Cohen is a widely respected advertising agency leader who, prior to IAB, served as President, North America for MAGNA, Interpublic Group’s (IPG) centralized media intelligence, investment, and innovation arm. In this role, Cohen was responsible for more than $20 billion in media spend. During his tenure, Cohen structured and executed large global transactions on behalf of IPG and its clients, with such major IAB member companies as Facebook, Google, Microsoft, Spotify, Twitter, and Verizon Media.
Prior to MAGNA, Cohen served as Chief Investment Officer of UM, ensuring that digital innovation, data, and technology acumen flowed throughout the agency to drive performance. From 2001 to 2011, Cohen served in critical, transformational roles at UM during the explosive growth of digital advertising, including Chief Media Officer, Chief Digital Officer, and Executive Vice President, U.S. Director of Digital Communications. In the late 1990’s, Cohen was responsible for launching and building IPG’s digital practice.
Cohen has a long history of working with trade organizations including IAB and 4As, where he served as chairman of the Interactive Marketing Committee from 2009-2013. He has also been instrumental in initiating several vital industry-wide programs, including the Future of Television, facilitated by EY. Cohen is a Queens native, with a bachelor’s degree in communications from Adelphi University. He was recognized by Adweek as a “Media All Star” and was part of the “Adweek 50” in 2012.
In 2016, David was elected to the Board of Directors of Partnership with Children a non-profit whose mission is to strengthen the emotional, social, and cognitive skills of vulnerable children in New York City to help them succeed in school, society, and life.
David enjoys spending time with his wife and two teenage daughters. A self-described gadget-geek and sometimes fitness fanatic – he ran the NYC Marathon in 2014 and 2019 and Boston Marathon in 2016.
Alex is a product manager on the Privacy Sandbox team at Google. Prior to Google he co-founded Coir, an ads privacy learning platform, led privacy and addressability standards making at IAB Tech Lab, and held product management roles overseeing privacy, ad creative, video ad serving and more at AppNexus/Xandr. Insider named him one of “14 experts from companies like Google and The Washington Post who are determining the future of digital advertising.”
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Jon Cooke
Jon Cooke
Jon Cooke has sixteen years of sales and sales leadership experience in digital media and ad tech, currently leading the global advertiser and agency team at MoPub, a Twitter company. MoPub helps advertisers take advantage of the programmatic opportunity to find their audiences in-app. Prior to joining MoPub, Jon managed a national enterprise sales team for Rubicon Project.
Jon is passionate about the digital media ecosystem’s evolution and has a track record of developing the talent around him. In prior sales management roles, he spent ten years managing people and selling media & ad technology solutions to agencies and brands domestically.
In Jon’s professional experience, he has held Sales Management, Field Sales and Account Management roles with companies like Microsoft, Yahoo and Millennial Media specializing in the programmatic buy and sell sides, mobile, rich media and ad serving. Jon is based in New York, NY.
Kerel Cooper is President of Advertising at Group Black where he leads Group Black’s revenue operations, strategic planning and insights teams. Cooper is an award-winning executive with 20+ years of digital media experience building Advertising Operations, Account Management, and Marketing teams. Before joining Group Black, Kerel was the Chief Marketing Officer at LiveIntent, where he led teams that managed campaigns for key publishers and advertisers, and teams that helped the company better understand the customer’s journey. He is the co-founder and co-host of Minority Report Podcast which highlights people of color, women & LGBTQ+ leaders within business, media, and technology.
He has been widely recognized for his leadership and innovation. Kerel was included in Crain’s New York Business Notable Black Leaders and Executives 2021 list. He is the recipient of the 2021 AdWeek Readers’ Choice best of tech diversity advocate of the year award, the 2021 Diversity Advocate of the Year award by Campaign Tech Awards and 2021 Award of Excellence by the Academy of Interactive & Visual Arts.
As Chief Technology Officer at Quantcast, Peter Day is responsible for the development of products which allow marketers and publishers to make smart choices as they buy and sell effective advertising. Prior to joining Quantcast, he spent 12 years working in the financial markets. Peter has a Ph.D. in machine learning.
Behnam Dayanim is a partner with the global law firm, Paul Hastings LLP, where he chairs the Firm’s Privacy and Cybersecurity practice and its Advertising, Gaming and Promotions practice.
Mr. Dayanim has been ranked globally and nationally as a leading privacy and gaming attorney, including by Chambers Fintech for data protection. He counsels clients on regulatory compliance, handles internal and regulatory investigations, and is an experienced litigator. He also works extensively in transactional matters, negotiating digital marketing, advertising, payment processing and other types of commercial agreements, as well as serving as regulatory counsel on acquisitions, securities offerings and other transactions.
Sara Decker
Benjamin Dick
Benjamin Dick
Benjamin Dick is Global Lead, Data Collaboration & Interoperability at Amazon Web Services (AWS). He drives the development of cloud-based measurement and interoperability solutions for advertising & marketing customers by leveraging privacy-enhancing tools and other technology primitives. Ben brings 15 years of experience from various industry roles. Prior to joining AWS, he served as VP of Product – Privacy, Identity & Addressability at IAB Tech Lab, where he worked closely with ad tech platforms, agencies, and publishers to develop new industry standards aimed at navigating collaboration challenges stemming from emerging privacy laws and broader data deprecation. Prior to joining IAB Tech Lab, Ben was responsible for programmatic trading at GroupM for Nestlé’s 85 brand portfolio across the US, Canada and Mexico. He also developed programmatic and attribution strategies for clients including MasterCard, NBC Universal, Barclays, and Harvard Business School. He lives in Brooklyn with his partner Kate and their Swiss Mountain Dog Billie.
Jerry Dischler
Kyle Dozeman
Kyle Dozeman
Kyle Dozeman has been working in the media and technology industries for over a decade. He joined PubMatic in 2013, holding roles in both platform sales and corporate strategy, where he helped drive and support key initiatives, including the company’s acquisition of the mobile ad serving company Mocean Mobile and international expansion efforts. In 2016, Kyle was appointed to vice president of advertiser solutions for the Americas, where he is responsible for PubMatic’s buy-side sales, operations and strategies.
Prior to PubMatic, Kyle held various manager-level positions at Symantec, the global leader in cybersecurity. As manager of business development and alliances, he was part of the team responsible for creating and growing Symantec’s global strategic partnerships within the cloud and IT services markets. Prior, as manager of product management, Kyle was responsible for the pricing and licensing strategy of its $1B+ NetBackup product. Kyle began his career at KPMG Ireland.
Kyle holds a bachelor’s degree from California Polytechnic State University-San Luis Obispo.
Matt works on the Partnerships team at Podsights. He’s been in the digital space for over 10 years, and the attribution space for over 5 years. Before Podsights, Matt worked at Megaphone and Barometric where he started his Podcast attribution career. Prior to that he has been on both the agency and brand side of the industry.
Carrie Drinkwater
Carrie Drinkwater
Carrie is currently executive director of video investments for Mediahub in the United States. Carrie oversees TV and digital video strategy and investments across the agency’s clients. She believes there’s more to investing than buying “spots and dots”, and her passion for creative thinking brought her to Mediahub almost seven years ago. She has always loved the challenge of working on big businesses with multiple products, clients, and needs, especially in today’s data-rich media landscape.
Dick Durbin
Matthew Emans is VP of Measurement Products for LiveRamp, and the co-founder/CTO of Data Plus Math, acquired by LiveRamp in 2019. Previously, he also co-founded IntegralReach, which developed the first audience-based sell-side system for TV and was acquired by Rovi in 2013, where he then served as Vice President of Technology of Rovi Analytics. He has been driving the development of advanced data solutions for the television industry for over 20 years, starting with his time at Navic Networks, where he served as Vice President of Product Development, before the company was acquired by Microsoft. Matt holds a Bachelors of Science from Harvard University.
Angelina Eng
Angelina Eng
A seasoned executive with 24+ years of digital media, marketing and operations experience, Angelina Eng has focused her career on supporting agencies and brands to define, build and manage digital media and marketing efforts while enabling teams to operationally work efficiently and effectively with both internal and external partners and platforms. She’s been responsible for the development and management of internal systems and workflow, establishment of deliverable standards, designing ad trafficking and tracking guidelines, implementation of emerging platforms, as well as establishing best practices at companies such as Morgan Stanley, Merkle, Dentsu Aegis and Publicis Modem.
Over the years, She has been involved with multiple organizations and events to help define, establish and advocate some of the industry standards that we see in today’s digital media ecosystem (such as ad verification/brand safety, ad fraud, viewability and programmatic, social, etc)
Angelina has been awarded the AdMonsters 2018 Power List, IAB Data Rockstar 2016 and AdMonsters Digital Media Leadership Award 2016.
Bethany Evans
Bethany Evans
Bethany Evans is the VP, Media and Channel Marketing at The North Face. Prior to moving home to CO to join TNF, Bethany worked at Southwest Airlines in Dallas. She holds a Bachelor’s from Washington and Lee University and an MBA from Southern Methodist University. In her spare time, she enjoys traveling with her family, reading, and teaching barre fitness.
Anthony S. Fauci, M.D
Anthony S. Fauci, M.D
Dr. Fauci was appointed director of NIAID in 1984. He oversees an extensive portfolio of basic and applied research to prevent, diagnose, and treat established infectious diseases such as HIV/AIDS, respiratory infections, diarrheal diseases, tuberculosis and malaria as well as emerging diseases such as Ebola and Zika. NIAID also supports research on transplantation and immune-related illnesses, including autoimmune disorders, asthma and allergies. The NIAID budget for fiscal year 2021 is an estimated $6.1 billion.
Dr. Fauci has advised seven presidents on HIV/AIDS and many other domestic and global health issues. He was one of the principal architects of the President’s Emergency Plan for AIDS Relief (PEPFAR), a program that has saved millions of lives throughout the developing world.
Dr. Fauci also is the longtime chief of the Laboratory of Immunoregulation. He has made many contributions to basic and clinical research on the pathogenesis and treatment of immune-mediated and infectious diseases. He helped pioneer the field of human immunoregulation by making important basic scientific observations that underpin the current understanding of the regulation of the human immune response. In addition, Dr. Fauci is widely recognized for delineating the precise ways that immunosuppressive agents modulate the human immune response. He developed effective therapies for formerly fatal inflammatory and immune-mediated diseases such as polyarteritis nodosa, granulomatosis with polyangiitis (formerly Wegener’s granulomatosis), and lymphomatoid granulomatosis. A 1985 Stanford University Arthritis Center Survey of the American Rheumatism Association membership ranked Dr. Fauci’s work on the treatment of polyarteritis nodosa and granulomatosis with polyangiitis among the most important advances in patient management in rheumatology over the previous 20 years.
Dr. Fauci has made seminal contributions to the understanding of how HIV destroys the body’s defenses leading to its susceptibility to deadly infections. Further, he has been instrumental in developing treatments that enable people with HIV to live long and active lives. He continues to devote much of his research to the immunopathogenic mechanisms of HIV infection and the scope of the body’s immune responses to HIV.
In a 2020 analysis of Google Scholar citations, Dr. Fauci ranked as the 32nd most-cited living researcher. According to the Web of Science, Dr. Fauci ranked 9th out of 2.5 million authors in the field of immunology by total citation count between 1980 and January 2021. During the same period, he ranked 20th out of 2.4 million authors in the field of research & experimental medicine, and 132th out of 992,000 authors in the field of general & internal medicine.
Dr. Fauci has delivered major lectures all over the world and is the recipient of numerous prestigious awards, including the Presidential Medal of Freedom (the highest honor given to a civilian by the President of the United States), the National Medal of Science, the George M. Kober Medal of the Association of American Physicians, the Mary Woodard Lasker Award for Public Service, the Albany Medical Center Prize in Medicine and Biomedical Research, the Robert Koch Gold Medal, the Prince Mahidol Award, and the Canada Gairdner Global Health Award. He also has received 45 honorary doctoral degrees from universities in the United States and abroad.
Dr. Fauci is a member of the National Academy of Sciences, the National Academy of Medicine, the American Academy of Arts and Sciences, and the American Philosophical Society, as well as other professional societies including the American College of Physicians, the American Society for Clinical Investigation, the Association of American Physicians, the Infectious Diseases Society of America, the American Association of Immunologists, and the American Academy of Allergy, Asthma & Immunology. He serves on the editorial boards of many scientific journals; as an editor of Harrison’s Principles of Internal Medicine; and as author, coauthor, or editor of more than 1,300 scientific publications, including several textbooks.
Sarah Fay has more than 20 years of experience in the marketing services industry, with a track record of leveraging technology to deliver groundbreaking new models for advertising and media. In her role as Managing Director at Glasswing Ventures, Sarah leads and evaluates investments in early stage AI-powered companies.
Sarah has served as Independent Director on the Boards of public and private technology and digital media companies such as J2 Global (Nasdaq: JCOM), The Street (Nasdaq:TST – acquired in 2019 by Euromoney and The Maven), Narrative Inc., LabViva, Celtra, Socialflow, and [X+1] (acquired by Rocket Fuel). She served as CEO of Aegis Media North America, a media and digital marketing communications company, where she was also responsible for launching and growing a significant part of that business during her eleven-year tenure. Sarah also served as President of Carat US, and Isobar US, where she was tasked with the integration of digital and traditional media services.
Sarah’s contributions to the broader community include serving on the steering committee of All Raise’s Boston Chapter, the Executive Board of the Ad Club of Boston, the Board of Boston’s Chamber of Commerce, the Board of The Massachusetts Innovation and Technology Exchange (MITX) and as Board Advisor to Advertiser Perceptions. Sarah earned a BA in English from the University of Vermont and has received numerous accolades and awards for her accomplishments such as “Media All Star” (AdWeek), “Top 100 Most Influential People in Media (Media Post), Women to Watch (Ad Age), and “Fast 50” (Fast Company).
Konrad Feldman
Konrad Feldman
Konrad Feldman is the founder and CEO of Quantcast, a global advertising technology company. Founded in 2006, Quantcast pioneered the use of machine learning to interpret digital audiences and provides solutions for publishers, brands and agencies to understand, plan and activate audience-based media across the open internet. Prior to Quantcast, Konrad co-founded Searchspace, the leading provider of software for detecting money laundering and terrorist financing for the world’s financial services industry. Previously, Konrad was a researcher at University College London while undertaking a Ph.D. in Artificial Intelligence before launching Searchspace. Feldman holds a BSc in Computer Science from University College London.
Jerry Ferguson helps clients achieve their business objectives by providing practical, actionable guidance
for developing, protecting and exploiting digital and intellectual property assets. With a strong grounding
in privacy, intellectual property, advertising and consumer protection law, he offers clients integrated
advice that solves problems and creates opportunities. He imbeds himself in his clients’ business
operations so that he can align his advice with the clients’ long-term goals. A founding partner of
BakerHostetler’s privacy and data protection practice, Jerry currently serves as the New York Digital
Assets and Data Management Leader.
His diverse experience includes designing and implementing dynamic global privacy programs that
respond to ever-evolving legal frameworks. He also serves as outside products counsel, assisting clients
in developing new digital products and services that are designed for legal compliance. Jerry has guided
clients through more than 100 data security incidents, assisting them in satisfying the notice obligations
such incidents can trigger while minimizing damages exposure and preserving the clients’ reputation. He
assists clients in strategically developing, expanding and protecting their intellectual property portfolios.
He has served as specialist privacy and intellectual property counsel in complex mergers and acquisition
transactions.
A former Chair of the International Section of the New York State Bar Association, Jerry currently serves
as Chair of the Association’s International Dispute Resolution Committee. He is also serving as a Partner
in Residence for the Interactive Advertising Bureau’s Cross-Channel Measurement Council
Sara Fischer is a media reporter for Axios. She joined the company in 2016 as a founding staff member. She was also recently named to Forbes “30 Under 30” Media list and to the 2019 Folio 100 in their “Creator” category. Beyond her weekly newsletter, Fischer oversees Axios’ media coverage for the newsroom, and steers the company’s products and events around that topic. Her coverage spans corporate media, advertising and marketing, technology, social media, deals, entertainment, media regulation, policy and consumer habits. She frequently appears on “Axios on HBO.”
Jean Fitzpatrick
Tom Fochetta is a highly experienced business leader and media veteran with more than 20 years of digital advertising experience. He currently serves as Vice President of Samsung Ads, a leading provider of Advanced TV advertising solutions. Tom has a proven track record for spearheading high-impact sales teams at world-class media, commerce and hardware companies, including Google and Amazon. As the founding executive of Samsung Ads (2015), Tom was tasked with establishing its global ad sales platform. Among his responsibilities, he leads the Americas’ ad sales, client solutions, and operations, and oversees the Company’s advertising platform across Samsung’s Smart TV and digital ecosystem. Tom reports up into Samsung’s Corporate Offices in South Korea and frequently travels to Seoul to inform Executive Leadership of Market Conditions and to seek further investment Armed with a deep understanding of viewership preferences and Smart TV usage, Samsung Ads is a leader in Advanced TV, bringing innovation to advertising and empowering more efficient and effective media strategies. Under Tom’s leadership, Samsung Ads has achieved significant year-over-year growth over the past five years. Through acquisitions, technology enhancements and the development of an end- to-end tech stack, Tom has opened up a new world of opportunities for the sales team and their clients. In fact, Tom championed the acquisition of AdGear and was part of the Deal Team from Samsung’s M& A arm to acquire the foundation of a fully owned and operated tech stack. Today, Samsung Ads works with Fortune 500 advertisers selling and servicing ads natively, across over-the-top (OTT)/Connected TV, display and mobile, leveraging its unique audience platform. Tom is an outspoken advocate for the Advanced TV industry. He has taken an active role with the interactive Advertising Bureau (IAB), sitting on its Video Center Board of Directors, and participates in its Advanced TV Committee, along with many other industry associations. Tom frequently participates in industry conferences to help educate the industry on Connected TV and evangelize Samsung Ads’ platform. Tom holds an MBA and a Bachelor of Science in Marketing and Management from St. John’s University. He lives on Long Island with his wife and two sons
Tanya Forsheit
Tanya Forsheit
Ms. Forsheit is Chair of the Privacy & Data Security Group. She has advised on high-profile matters involving confidential data and other sensitive information for over 20 years. She advises on the protection, processing and monetization of data, including matters related to interest-based advertising, privacy policies, mobile apps, cloud computing, smart devices, and data analytics. She has advised on hundreds of information technology deals and transactions on behalf of both service providers and enterprise purchasers, including multilayered AdTech and cloud computing agreements. She is routinely called upon to help clients respond to time-sensitive security events and has advised on hundreds of such incidents. She has worked with dozens of multinational clients on the compliance requirements of the EU General Data Protection Regulation, and is currently representing dozens more in preparing for, and addressing the policy implications of, the California Consumer Privacy Act, taking effect in January 2020. The Legal 500 praised her in the 2019 edition as “incredibly responsive” and “everything you could ask for in an outside counsel.” In January 2018, she was named by the Daily Journal as one of the top 20 Cyber attorneys in California, and was one of three finalists for the Los Angeles Business Journal’s Cybersecurity Lawyer of the Year recognition in 2017. She is currently an Adjunct Professor at Loyola Law School.
Joseph Fortson
Alan Friel
Alan Friel
As a thought leader in the areas of digital media, intellectual property, and privacy and consumer protection law, Alan Friel applies three decades of relevant experience to address the intersection of law and technology. Consistently on the forefront of the ongoing digital revolution, he co-leads the firm’s U.S. Consumer Privacy practice, which counsels clients on compliance with the California Consumer Privacy Act (CCPA) and other data privacy regimes, as well as the Firm’s retail, restaurant and e-commerce industry initiative.
Having served as a general counsel for several years in the 1990s before returning to private practice, Alan is able to advise clients on making practical and informed business decisions, and help companies and entrepreneurs navigate the complex opportunities that disruptive technology creates. He has extensive experience assisting clients with creating data inventories, and information governance and data privacy and securities programs; developing and implementing policies and procedures for providing consumer data privacy transparency, choice and access; drafting and negotiating privacy and data security provisions for commercial contracts; evaluating privacy impact assessments; advising on data privacy and security issues in merger and acquisitions transactions; drafting and/or revising external and internal privacy and data security policies and procedures; and addressing complex intellectual property and consumer protection issues related to digital media, advertising and commerce.
Rich is a first-generation American, an avid skier, a huge Arsenal fan, and he just so happens to make the internet’s favorite sheets. Whilst at NYU’s Stern School of Business, Rich and his wife and Brooklinen co-founder, Vicki, went on vacation and had a life-altering encounter with a set of delectable bedding that inspired the creation of Brooklinen. Today, Rich remains fully immersed in every aspect of the business and continues to prioritize best practices from responsive manufacturing to authentic customer service, supporting small-scale entrepreneurs across the globe, and giving back to communities across the U.S. to bring the brand’s mission statement “We Want You To Be Comfortable” to all.
Gina Garrubbo
Gina Garrubbo
Gina Garrubbo is President and CEO of National Public Media (NPM), where she is committed to ensuring the continued growth of NPR and the public media system via funding from corporate sponsors. Garrubbo has spent more than 20 years in traditional and digital media growing marketing and sales teams, launching brands and building companies. She was one of the builders of Women.com, one of the first websites for women, and BlogHer, which brought independent voices to millions of readers. Garrubbo built advertising sales teams for Oxygen Media, Discovery Communications and in syndicated television. She sits on the Board of Directors of the Interactive Advertising Bureau (IAB) and Glen Highland Farm as well as the Philanthropic Leadership Board of EatREAL.org.
John Gerzema is a pioneer in the use of data to identify social change and help leaders and organizations anticipate and adapt to new trends and demands. A New York Times best-selling author, social scientist and consultant, he is an expert on leadership and management of social change. John is a Distinguished Fellow at The Athena Center for Leadership Studies at Barnard and his serves on several nonprofit boards including U.N Foundation’s Girl Up Campaign, University of The People and The National Kidney Foundation. Named ‘Top Management Articles of the Decade’ by Strategy & Business, his research models and speaking also includes two TED talks and plenaries at The World Economic Forum and the 2020 Global Milken Conference. John was named to The Hall of Achievement’ at The Medill School of Journalism at Northwestern University. His latest book with Pulitzer-Prize winner Michael D’Antonio explores the rise of empathy in leadership. Tom Peters says, “The Athena Doctrine is a powerful book. Extraordinary research. Great storytelling. A message both timely and monumental importance
Rajeev Goel
Rajeev Goel
Rajeev co-founded PubMatic in 2006, based on the belief that publishers are underserved from a technology and services perspective, and set out to build an automation software company focused on publishers. Under his leadership, the company has grown and matured into a major enterprise provider with more than 540 employees and 14 locations around the globe. The high pace of revenue and profit growth, is fueled by Rajeev’s commitment to help publishers protect, monetize and manage their most valuable asset – the relationship between consumers, content and brands.
Rajeev is a serial entrepreneur who has raised more than $250 million in funding throughout his career. Prior to PubMatic, he co-founded Chipshot.com, a leading online retailer of custom-built golf equipment, where he served as vice president of technology. At Chipshot, Rajeev also led product management and development, helping grow the company into a $30 million business. An experienced management consultant, he was also a principal at Diamond Management and Technology Consultants, an IT strategy consulting firm for Fortune 2000 clients, where he led teams on IT strategy engagements. In addition, Rajeev was a product marketing executive at SAP, where he was responsible for global go-to-market strategy for new products.
Rajeev serves as a member of the Board of Directors of the IAB. He holds a master’s degree in computer science from the University of Pennsylvania and a bachelor’s degree in economics, political science and Spanish from the Johns Hopkins University.
Sheryl Goldstein
Sheryl Goldstein
Sheryl Goldstein is the Executive Vice President, Chief Industry Growth Officer at the IAB (Interactive Advertising Bureau). In her role, she oversees engaging the IAB’s 650+ members across all of the IAB’s vast initiatives, activities and thought leadership programs. Under Sheryl’s watch are the Member Engagement, Centers of Excellence, Research and L&D teams. She also spearheads talent development, diversity, equity and inclusion initiatives and runs the IAB CRO Council.
Sheryl Goldstein is a “net vet” with over 20 years of driving meaningful revenue growth through consultative selling in the dynamic digital landscape (Yahoo, AOL, About.com). She is adept at building successful teams, developing go-to-market strategies and gaining consensus across key stakeholders. Her background includes a wide variety of digital media platforms and technologies and numerous leadership roles.
In addition to her experience as a sales leader, Sheryl brings years of talent development and training to her role and is committed to making the digital media landscape a great industry for diverse talent to thrive and have a long and exciting career.
Sheryl is a current board member for 212NYC, Makers and was a past Board member of She Runs It. She serves on the Rutgers Business School Advisory Board for Marketing and is helping RBS craft a digital marketing graduate program. In addition, she has served on Boards and Committees for the NY Ad Club, Women in Communications, Inc. and the IAB and is a member of Chief. She is an award-winning sales leader (Yahoo Accelerator Award, AOL Best Media Partner presented by Verizon, AOL Presidents Club, AWNY Crystal Award Winner).
Sheryl is a graduate of Syracuse University Newhouse School and lives in New Jersey with her partner Cindy and dogs Pancho and Camden. On the weekends, you can catch her on the pickleball court or riding around the Jersey Shore on her new electric bike. Her daughter Sarah-Jaana lives in the Boston area with her husband Michael.
Jeremi Gorman
Jeremi Gorman
Jeremi is an experienced Sr. Executive in the media business, where she has spent her career, first on the client side at Monster.com, and then in various business leadership positions at Yahoo!, Amazon, and Snap Inc., where she was the Chief Business Officer from 2018 – 2022. Gorman joined Netflix as the President of Worldwide Advertising in September of 2022. The team is responsible for the Ad Supported tier, which launched in early November in 12 markets. Her team’s remit at Netflix is inclusive of sales and sales operations, advertising product, measurement strategy, and go-to-market plans for this newly launched tier. She is actively engaged in the Advertising Community, serving on the Board of Directors for the Advertising Council and MMA. To serve communities closer to her heart, Jeremi sits on the Board of Directors for Women-for-Women International, which invests in women survivors of war and conflict, providing them with social and economic skills to transform their own lives. In addition, she is a founding investor in the Los Angeles Women’s Soccer Team, Angel City Football Club. She is an avid traveler and adrenaline junkie, so when she’s not at her laptop, she can be found hangliding, zip-lining, jet-skiing, or just reading on a beach. Gorman holds a Bachelor’s degree from UCLA and remains a loyal Bruin. She is a Southern California native, and current resident of Hermosa Beach.
Melissa Grady Dias
Melissa Grady Dias
Melissa Grady was appointed Global Chief Marketing Officer, Cadillac in September 2019. As CMO, Melissa oversees strategic marketing for the Cadillac brand around the world. Under her leadership, Cadillac has embraced a data driven approach and launched its Make Your Way campaign, which celebrates unwavering determination and aspiration.
She has in-depth expertise in performance marketing and technology, including new and emerging approaches, and has delivered key note speeches at several conferences including AdWeek, AdExchanger, IAB, Incite, and LIMRA events.
Melissa earned a Master of Science in Integrated Marketing with a specialization in Database, Direct, and e-commerce from Northwestern University and holds a Bachelor of Arts from DePaul in Business Administration, with minors in English and Communications.
Christine Grammier is the Head of Buy Side TV at LiveRamp, where she partners with brands and agencies to weave the power of identity into all of their premium video strategies. Prior to LiveRamp, Christine spent 15 years at Marketing Evolution, building the first person-based online and offline attribution platform. Her work has been celebrated with an iCOM Data Creativity Award and an ARF David Ogilvy Award for Big Data Excellence. Christine holds a BS in business from California Polytechnic State University, San Luis Obispo, and continues to serve on its Business Analytics Advisory Board.
Shiv began his career as a business analyst at Advertising.com, where he got hands-on experience with nascent programmatic advertising models and technology. He spent ~10 years at AOL, primarily as a sales leader on both the ad platforms and media side of the business. After moving on from AOL, Shiv served as VP of Sales at Criteo. In 2018, Shiv founded U of Digital, a digital marketing education company focused on improving the industry by offering credible, digestible, and applicable ad tech & mar tech education. In addition to working with U of Digital customers (like Google, Comcast, Quantcast, H&R Block, the IAB, and more), Shiv is a guest lecturer at several universities / MBA programs (Johns Hopkins, UC Davis, Fordham University, SF State). He is also adjunct professor at the Leavey School of Business at Santa Clara University, teaching a course on Programmatic Advertising.
Julie Haddon
Julie Haddon
Whether igniting a large enterprise organization towards change and innovation, starting her own entrepreneurial venture, or rapidly scaling a startup company towards meteoric growth, Julie Haddon has been a successful change agent and pioneer throughout her entire 20-year career.
As Senior Vice President of Global Brand and Consumer Marketing, Julie leads a 55+ person organization that delivers some of the most innovative and impactful strategic Marketing programs for the NFL. Her teams support multi-billion dollar revenue streams that drive viewership for all NFL franchises (Monday Night Football, Sunday Football, Thursday Night Football, Scouting Combine, Draft and the Super Bowl) as well as NFL Network flagship TV shows, avid fan products (NFL Fantasy, GamePass and RedZone) and Digital properties (NFL.com and NFL Mobile). She is also an Executive Sponsor of NFL Pride, the organization’s first-ever LGBT employee resource group and is Executive Producer of the documentary, A Lifetime of Sundays, featuring four iconic women owners of the NFL.
Prior to joining the NFL in 2016, Julie spent two decades working at the intersection of Digital Media, eCommerce and Entertainment. Julie has held leadership roles, including Head of Marketing & Business Development at DreamWorks Animation which produced the hit franchise SHREK, where her team was the recipient of the first-ever Academy Award for an Animated Feature Film. She also led Marketing at 20th Century Fox’s Blue Sky Studios. Additionally she served as the Head of Consumer Marketing Programs and Global Social Media at eBay, where she built and led the company’s first-ever Social Media business unit, and later led Social Media at Zynga during their historic IPO in 2011.
As an entrepreneur, Julie was CEO/Founder of The Marketing Farm, a boutique strategy consultancy, where she guided a wide range of consumer Media and Technology brands including LucasFilm/Star Wars, Google, Apple, HBO’s “Silicon Valley” and the NFL, as Executive Producer of the first-ever NFL Super Bowl Women’s Summit. Julie was also part of the early team at Twitter, and as a consultant, helped scale the company beyond its first 1MM users and created the “verified account” feature that contributed to Twitter’s explosive growth a decade ago. In 2012, she reprised her role at the financial services phenomenon, SoFi, as their first Marketing leader, helping build the foundational Marketing team and launch strategy to go to market of the startup that is now a multi-billion-dollar valued brands.
Always a consummate sports fan, Julie began her career at the Los Angeles Dodgers and later worked in consumer packaged goods at Major League Marketing, a professional sports licensee. A sought-out advisor in Silicon Valley, Julie is a limited partner in a prominent Venture Capital firm and has served as an investor and advisor to more than a dozen startups.
Julie attended Indiana University where she was a member of the NCAA Softball Hoosiers and worked for the illustrious Bobby Knight during his storied NCAA basketball career. Julie serves on the National Board of Directors of the Tourette’s Association of America.
Julie resides in the San Francisco Bay Area with her family. When not working, she enjoys family roadtrips, collecting passport stamps, attending film festivals, all things NFL, and spending time at Wrigley Field watching her beloved Chicago Cubs.
Michael Hahn
Michael Hahn
Michael Hahn is Executive Vice President & General Counsel at IAB and IAB Tech Lab. Michael has responsibility for all legal matters, including the direction of legal strategy, privacy compliance, antitrust compliance, intellectual property rights issues, and general corporate matters. Michael is also responsible for serving as an advocate for the digital advertising industry on common legal issues affecting member companies.
Michael joined IAB and IAB Tech Lab from Lowenstein Sandler LLP where he served as Vice Chair of the firm’s Antitrust Practice Group. In that role, he provided clients with strategic counsel around competition, distribution and governance issues. In the area of litigation, Michael’s matters have included multiparty class action antitrust defense representation.
Michael served previously as Co-Chair of the New Jersey State Bar Association Antitrust Law Committee. He also previously served on the Editorial Advisory Board of Competition Law 360 and the Advisory Board of the American Bar Association Antitrust Section’s Civil Torts & RICO Committee. Michael frequently publishes on a range of legal and policy issues.
Michael earned his B.A. in History and Political Science from Rutgers University, M.P.P. from Georgetown University and J.D. for Georgetown University Law Center.
Patrick Hall is principal scientist at bnh.ai, a D.C.-based law firm focused on AI and data analytics. He also serves as visiting faculty at the George Washington University School of Business (GWSB), where his teaching and research focus on data mining, machine learning, and the responsible use of these technologies. Among other academic and technology media writing, Patrick is the primary author of popular e-books on explainable and responsible machine learning.
Before co-founding bnh.ai, Patrick led responsible AI efforts at H2O.ai, a leading machine learning software firm. His work at H2O.ai resulted in one of the world’s first commercial solutions for explainable and fair machine learning. Prior to joining H2O.ai, Patrick held global customer-facing and R&D roles at SAS, where he authored multiple patents in automated market segmentation using novel clustering methods and deep learning. While at SAS, he also became the 11th person worldwide to become a Cloudera certified data scientist.
Stephanie Hanson is the Offering Manager of OneTrust, the most widely used privacy, security and governance technology platform. In her role, Hanson oversees the OneTrust Platform’s products across web, mobile and OTT/CTV, working with emerging and enterprise companies on best practices to drive engaging user experiences and build trust while demonstrating compliance across 100s of global data privacy regulations, including CCPA and GDPR. Hanson has publicly spoken on a variety of privacy, security and marketing topics, providing deep insight into regulatory issues and practical approaches to marketing compliance for advertisers and publishers. Hanson is a Certified Information Privacy Professional (FIP, CIPP/E, CIPM) and holds a B.S. in Computer Science from the Georgia Institute of Technology.
Marion Hargett
Marion Hargett
Marion Hargett is the Senior Vice President of Agency Partnerships and Advanced Advertising at Ampersand. She joined Ampersand in 2018 to build and lead audience strategy, data enablement and the advanced television practice while creating partnerships with leading clients and agencies around the world. Her teams focus on a diverse portfolio of customers helping them reach audiences with deterministic precision at scale in a multiscreen TV environment. She represents the largest addressable TV portfolio in our industry and is a thought leader on the future of television. A passionate problem solver and innovative thinker on the cutting edge of TV, Marion always strives to be a leader in generating best-of-class solutions for her clients.
Prior to joining Ampersand, Marion spent 15 years at NBC Universal in various executive capacities. She is recognized as one of the top sales minds in our industry with a proven track record of driving topline performance. During her tenure at NBC, Marion combined sales strategy, marketing, product development, and operational expertise to provide clients with effective advertising solutions across digital and linear platforms. She was a trusted partner to Fortune 500 brands across the sports and entertainment portfolio working on the largest global tentpole events including the Super Bowl, Olympics and World Cup.
Before her NBCUniversal tenure, Marion was Director of Business Development for Clear Channel where she created and executed multi-platform marketing programs with the breadth of Clear Channel assets including 1,400 radio stations, Clear Channel Concerts, and Clear Channel Outdoor.
Marion has been recognized on numerous occasions for her industry leadership and success. She received her bachelor’s degree in Communications and Education from Florida State University where she has served on the university’s Alumni Association Board as well as the Foundation Board of Trustees. She received FSU’s Grad Made Good Award in 2016; the 2020 FSU Alumni Association Inspire Award; as well as being a recipient of the Cynopsis Top Women in Media award.
Tristan Harris
Tristan Harris
Tristan Harris has spent his career studying how today’s major tech platforms have increasingly become the social fabric by which we live and think, wielding dangerous power over our ability to make sense of the world. Named to the TIME 100 “Next Leaders Shaping the Future” and Rolling Stone Magazine’s “25 People Shaping the World,” Tristan is Co-Founder & President of the Center for Humane Technology, which is catalyzing a comprehensive shift toward humane technology that operates for the common good, strengthening our capacity to tackle our biggest global challenges. He is the Co-Host of “Your Undivided Attention,” one of the top ten technology podcasts on Apple Podcasts, which explores how social media’s race for attention is destabilizing society and the vital insights we need to envision solutions. Tristan was also the primary subject of the acclaimed Netflix documentary, “The Social Dilemma,” which unveiled the hidden machinations behind social media and has reached an estimated 100 million people worldwide, streaming in 190 countries in 30 languages.
John Hoctor is the General Manager of LiveRamp TV and the co-founder and CEO of Data Plus Math, recently acquired by LiveRamp. John oversees product, operations, and support of measurement, addressable TV, and advanced TV solutions. Previously, he also co-founded IntegralReach, which developed the first data-driven linear platform for TV. IntegralReach was acquired by Rovi in 2013 where John then served as Senior Vice President and GM of Rovi Analytics. His keen interest in advanced data solutions for the television industry can be traced back to his time at Navic Networks, where he served as Vice President of Business Development and Marketing, before the company was acquired by Microsoft. John holds a Bachelors of Science and Masters of Science from MIT.
Michelle Horowitz
Michelle Horowitz
Michelle Horowitz is a visionary senior ecommerce marketing leader with expertise in go-to-market strategies for consumer audiences 24 to 35 years old. With leadership experiences across industries and spanning the consumer and B2B landscape, Michelle builds high-performing teams that are customer-obsessed and focused on the art and science of storytelling and delivering ROI. She is also one of Brand Innovator’s “Top 50 Women in Brand Marketing.”
Michelle’s current focus is leading the brand and online evolution at Blink Fitness, a premium and affordable fitness brand owned by Equinox that celebrates the positive feelings exercise elicits, along with the physical benefits. Prior to that, Michelle was the Interim CMO for the world’s largest maternity company, Destination Maternity. Previously, Michelle was the CMO of Ann Taylor LOFT where she oversaw three brands LOFT, LOFT Outlet and Lou & Grey. She built and launched the lifestyle millennial brand, Lou & Grey which she grew from an online concept to 12 stores. She was also EVP of Global Marketing and Communications at Diane von Furstenburg. Prior to working within the apparel and lifestyle space, Michelle was with Thomson Reuters as Chief of Staff, Office of the CMO, where she led a team of 70 people to create the digital and social media practice. Additionally, Michelle was VP, Corporate Development, Office of the CEO for PR Newswire, then a subsidiary of United Business Media, where she led the international commercial strategy and successfully led multiple acquisitions in the US, South America and Asia. She is as comfortable with analysis of data as she is with creating brand stories.
Ms. Horowitz is currently an advisor to XRC Labs (an innovation accelerator in the retail and consumer goods sectors), an Adjunct Professor at Parsons School of Design and serves as an angel investor and advisor to a myriad of disruptive companies at the intersection of commerce, community and innovation. Michelle is also currently a Board Member for the Agency RAIN and an Advisor for the e-Commerce Marketing Platform,
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Michelle holds an MBA in Strategy from the Rotman School of Management at the University of Toronto and earned her BA at McGill University, Montreal, Canada. She is currently completing the Harvard Business Analytics Program at Harvard Business School (HBS), the John A. Paulson School of Engineering and Applied Sciences (SEAS), and the Faculty of Arts and Sciences (FAS).
Brett House
Brett House
Brett House has over 20 years of product strategy and growth marketing experience across the SaaS martech, adtech, data, media, and measurement space. He’s currently the Global Vice President, Marketing Solutions Growth at Neustar, a TransUnion Company. Previously, House was the Vice President of Product and Demand for Neustar’s Marketing Solutions business, driving double-digit revenue growth prior to its acquisition by TransUnion.
Before TransUnion, House was the Vice President of Product Marketing & Demand Generation at Nielsen. He was instrumental in transforming eXelate – a martech start-up – from a data-as-a-service (DaaS) product into a highly successful enterprise SaaS business acquired by Nielsen. House launched and grew the Nielsen Marketing Cloud, the Nielsen Auto Cloud, the Nielsen Data Management Platform, and Nielsen Artificial Intelligence solutions across U.S., EU, and APAC markets, growing his business unit from $50 million to over $250 million in revenue in four years.
Scott Howe is the Chief Executive Officer of LiveRamp (NYSE: RAMP), the leading data connectivity platform for the safe and effective use of data. Powered by core identity capabilities and an unparalleled network, LiveRamp enables companies and their partners to better connect, control, and activate data to transform customer experiences and generate more valuable business outcomes.
From 2011 to Sept. 2018, Howe served as CEO and president of LiveRamp’s former parent company, Acxiom—a technology and services company dedicated to providing the data foundation for the world’s best marketers. In 2014, Fast Company named Howe one of the World’s Most Creative People. Before taking the reins at Acxiom in 2011, Howe held executive roles at Microsoft and aQuantive, where his teams built the world’s largest digital agency (Avenue A|Razorfish); pioneered people-based media buying (DRIVE Performance Media, aka the Microsoft Media Network); and developed the systems utilized for ad serving and attribution (Atlas International). He began his career at The Boston Consulting Group and Kidder, Peabody & Company, Inc.
Lung Huang is the Head of Growth Solutions for Mars Petcare, making a better world for pets through the evolution of data, science and technology. He is focused on understanding Mars Petcare’s data assets in order to provide the best customer experience based on data and personalization; reducing operational costs and time through data-driven intelligence.
Before moving to his current role , Lung was the global SVP of business development at Merkle. He led all commercial engagements with data partnerships that supported initiatives in people-based marketing on behalf of Merkle and the Dentsu Aegis Network M1 Platform. Prior to joining Merkle in 2017, Lung was the head of strategic partnerships at 84.51° (A Kroger Company), where he managed business development, industry engagement, and media data strategy. He also played a critical global role for dunnhumby, a customer data science company owned by the retailer Tesco, leading the partnership development and commercialization strategy in media, advertising, payments, and analytics. Lung was formerly the vice president of Arbitron Inc. and had his start at Young & Rubicam’s The Media Edge.
Lung’s career has taken him from retailer to agency to brand, garnering him extensive experience in business development, global data privacy, and GDPR compliance.
He earned his BA in Business from the University of Kansas, where he currently sits on the advisory board for the business school. He lives in New York City with his wife, two children, and new puppy Fritzi
Alysa Hutnik
Alysa Hutnik
Alysa Hutnik, Partner and Chair of Kelley Drye’s Privacy and Information Security practice, provides practical legal advice in all areas of privacy, data security, and advertising law, with a strong focus on adtech and the intersection of privacy and marketing practices. Alysa has a strong pulse on the ever-evolving privacy legal landscape, and frequently defends companies in privacy and advertising matters before the Federal Trade Commission (FTC) and state attorneys general. Alysa is ranked as a leading practitioner in the Privacy & Data Security area by Chambers USA, Chambers Global and Law360 and is a frequent speaker at conferences around the country. Alysa also supports IAB Tech Lab in her role as Law Firm in Residence.
Passionate about technology and innovation, much of Alysa’s practice is focused in the digital and technology space. She is one of the nation’s leading adtech attorneys, active in the industry and well-versed in the unique legal challenges faced by advertisers, publishers, adtech, and data-focused companies.
Ranked as a leading practitioner in the Privacy & Data Security area by Chambers USA: America’s Leading Lawyers for Business, Chambers Global, and Law360, Alysa has received accolades for her expansive knowledge and pragmatic advice. Clients tell Chambers USA that, “Alysa excels at applying privacy law to a complex digital advertising landscape that she knows exceedingly well. She’s doing fantastic work in the adtech space.”
Prior to joining the firm, Alysa was a federal clerk for the Honorable Joseph R. Goodwin, United States District Judge, Southern District of West Virginia.
Stu Ingis is chairman of Venable and co-chair of the eCommerce, Privacy, and Cybersecurity Group. Stu is a nationally recognized attorney who has earned a reputation among peers and the industry as a thought leader in crisis management, privacy, marketing, advertising, consumer protection, eCommerce, and Internet law. Stu’s leadership in developing cutting-edge industry self-regulation and coalition building has placed him at the forefront of privacy and data security regulation and public policy. Clients rely on him as a trusted voice, confidant, and advocate before Congress, the Federal Trade Commission, state attorneys general, and other federal and state agencies.
Stu has represented a number of high-level executives in testimony before Congress and is relied upon by clients for his advocacy during congressional investigations, especially in crisis management situations specific to congressional relations. He also defends and advises companies in investigations by the Federal Trade Commission (FTC), state attorneys general, and state consumer protection authorities, among others. Clients depend on Stu to help them resolve challenging situations efficiently and on favorable terms.
Stu brings coalitions together and leads self-regulatory efforts to develop and implement new standards and best practices in the eCommerce, privacy, and data security industry. He represents the nation’s leading marketing and advertising trade associations in legal and policy matters; in this capacity he serves as marketing, government affairs, and privacy counsel to the Association of National Advertisers (ANA). Stu serves as Washington advertising and privacy counsel to the Interactive Advertising Bureau (IAB). He is also counsel to the Digital Advertising Alliance (DAA) – the cross-industry self-regulatory online advertising initiative that brings together the nation’s leading marketing and advertising trade associations, including the ANA, IAB, the American Association of Advertising Agencies (4A’s), and the Network Advertising Initiative (NAI).
Emily Jackson
Emily Jackson
Emily Jackson is the VP, eCommerce at Forbes where she oversees the company’s growing commerce business. Emily is responsible for multiple business lines, including affiliate, coupons and storefronts. Before Forbes, Emily built and ran the commerce business at Conde Nast and before that helped scale affiliate at many large publishers during her time at Skimlinks. British born, Emily now lives in Brooklyn with her husband and rescue pup, Pickle.
Benjamin Jankowski
Benjamin Jankowski
Ben Jankowski is the Senior Vice President, Global Media. In this role, he is responsible for managing the MasterCard investment in marketing communications. This includes working with our global, regional and local marketing teams as well as agency partners to drive engagement and preference among MasterCard’s core constituents. Ben has helped drive business success with the investments; driving productivity, innovation and impact in a very competitive marketplace. He has led teams that have been recognized with multiple awards for our work around the world.
Prior to Mastercard, Ben held roles in virtually every part of the media agencies including planning and trading, domestically in the U.S. and China as well as running global business serving clients such as GE, Pepsico, Johnson & Johnson, P&G, among many others.
Ben is recognized in the marketing industry as a media leader and serves in leadership roles in industry groups such as Association of National Advertisers and World Federation of Advertisers among others. Ben is part of the new generation of marketers that is driving ownership and change on important media topics and this work has help shape some of the leading industry initiatives today including brand safety, cross media measurement, privacy among others.
Ben is a frequent speaker on industry events and has spoken at most every global media/ advertising event including Cannes Lions Festival, CES, DMEXCO, Festival of Media, Advertising Week in both the UK and US among many others.
Ben is also active outside work. He has helped multiple worthy charity raise for their important initiatives. He is also passionate about growing the next generation of media professionals through various efforts at Temple University, his alma mater.
Eric John leads the IAB Media Center, a dedicated unit within the IAB whose mission is to simplify the video and audio supply chain, providing best practices and education for brands, agencies, and media companies. Eric drives the center’s efforts in the development of market-making research, industry standards, best practices and buyer/seller terms and conditions. Before joining the IAB, Eric served as VP of Digital Services and Strategy at the Alliance for Audited Media and as Global Director of Publisher / Developer marketing at Nokia, managing the company’s world-wide mobile app developer ecosystem. Prior to Nokia, Eric launched and led advertiser brand engagement solutions for Yahoo!, creating advanced, data-driven video, mobile and interactive campaigns for brands such as Pepsi, L’Oréal, GM, Audio and Nikon. Eric began his career at internet advertising pioneer DoubleClick (Google) where he led product development and marketing within the DART for Publishers (DFP) and DART for Advertisers (DFA) business units where he launched the industry’s first post-click measurement tools. Eric is an alumnus of Miami of Ohio (BA) and Indiana University (MA) and is a graduate of Columbia University’s Product Management Program.
Terence Kawaja is Founder and CEO of LUMA Partners, a strategic advisory firm focused at the intersection of media, marketing and technology. He is a seasoned investment banker with more than 25 years of experience and has advised on over $300 billion of transactions, including some of the most pivotal deals in the media and tech industries.
Terry is both a recognized expert in digital media and a popular speaker at leading industry conferences, frequently using humor to aid substantive presentations.
As Chief Technology Officer, Tom is responsible for the oversight of all aspects of product development, platform strategy and operations, and product design, as well as oversight of Magnite’s engineering capabilities. Prior to the merger with Telaria, Tom held the same position at Rubicon Project.
Prior to joining Rubicon Project, Tom was Director of Product Management for Google Ads and Commerce in Asia-Pacific, where he oversaw the company’s advertising product portfolio for the region. Stationed in China, he managed the local Product teams and coordinated local advertising activities and product development efforts. Tom also led technical development and business planning for the Shanghai development team for both buy- and sell-side businesses. Prior to taking on the Ads role, Tom was the PM Director for Google Cloud Platform, including Storage, Big Data, Networking and Security/Privacy. Prior to Google, Tom was Senior Vice President and General Manager of Database services at Ericsson’s Iconectiv business unit. He has also held executive positions at VeriSign, Clarent Corporation and Unisys, and was Chief Technical Officer of SS8 Networks, a telecom and internet services company.
Tom was chosen as a member of Global Telecoms Business Power 100 – the 100 Most Powerful People in Telecom, and holds a B.A. in Economics from New York University and Masters Degrees from the University of London and the London School of Economics.
Jo is President of TVSquared, the global leader in TV attribution. At TVSquared, Jo’s focus is on leading the company’s commercial portfolio, including client relations and strategic partnerships across the entire media ecosystem – from brands and agencies to networks and publishers. A creative and passionate leader, Jo is driving TVSquared’s leading position in linear and digital TV measurement and helping to shape the future of TV advertising by bringing transparency and proof of performance to the forefront. As a founding team member, Jo has scaled large enterprise customers and empowered thousands of advertisers to leverage TVSquared’s cross-screen, multi-touch attribution platform.
Jo is a 20-year software veteran with a proven track record of bringing to market innovative products and services across the adtech and fintech industries.
A UK expat, when Jo is not working, she is mom to her 10-year old daughter and training for her next triathlon (she completed the IronMan in 2014!).
Walter Knapp is the CEO of Sovrn – a fast growing, Boulder, Colorado based company helping on-line publishers succeed. Prior to Sovrn he was the Chief Operating Officer at Federated Media Publishing and Lijit Networks. With more than 20 years of business and operations management, Walter has been an investor as a partner and principal for two very successful venture capital funds. He has also built and led large field organizations for two public companies, Novell and Cambridge Technology partners. Walter regularly speaks about monetization and data strategies at industry events covering both online publishing and advertising. Walter holds a Master’s in Engineering from the University of Colorado in Boulder and a B.A. in History from Boston College.
Doug Lauretano
Doug Lauretano
Doug is the CEO of Rulo, a company focused on leveraging the scaled, responsibly sourced, highly actionable dataset of CivicScience – a consumer intelligence platform trusted by top brands and publishers. Powering next-gen advertising solutions in a rapidly evolving, privacy-first open internet, the new company provides value to users, brand marketers and content creators in a permissioned and regulatory compliant fashion without dependence on third party cookies.
Prior to starting this new venture, Doug launched the programmatic business of Media.net and built it to a top ad platform as SVP & GM. He has spent over twenty years in media spanning various leadership, strategy and partnership roles for platform technology and branded content-driven enterprises at various stages from start-up to corporate.
Doug has earned an MBA from NYU’s Stern School of Business and lives in Laurel Hollow, NY with his wife and two children.
Danielle Lee
Danielle Lee
As Chief Fan Officer at the National Basketball Association, Danielle Lee oversees brand, creative, and multiplatform fan marketing globally and is charged with elevating brand perception, cultural connection, and fan engagement. She led the fan marketing strategy for the 2019-20 NBA restart campaign, “Whole New Game,” driving awareness, viewership and cultural conversation around the historic season.
Lee is an accomplished marketing leader recognized for being a change agent, leading brand and innovation strategy, and delivering strong in-market results for some of the world’s most respected brands. Prior to the NBA, Lee spent four years at Spotify and served as Global Vice President, Partner Solutions, where was responsible for developing gotomarket strategy and growing global revenue across music, podcasts and high-impact digital experiences. Under her leadership and innovation, Spotify was named Media Brand of the Year at the 2018 Cannes Lions International Festival of Creativity.
Prior to Spotify, Lee served as Global Vice President, Commercial Marketing at Vevo, where she was responsible for building compelling sales narratives and developing the positioning and gotomarket strategy for all Vevo programs, core video products and tentpoles. Prior to Vevo, she spent seven years at AT&T and served as Vice President of Product Marketing and Innovation for AT&T AdWorks, developing new online, mobile and TV advertising solutions, defining strategy, and growing the company’s multiscreen ad business. Lee began her career at Showtime Networks, where she directed new product marketing and advertising and was instrumental in building awareness and driving tunein to Showtime’s awardwinning original series, including Weeds, Dexter, Fat Actress and The L Word.
Lee was named one of Billboard’s Branding Power Players and an AdColor in Tech honoree in 2019, and to Adweek’s Top 50 Most Indispensable Executives in Marketing, Media and Technology from 2016-2018. She is also a threetime honoree of the Most Powerful Women in Mobile Advertising by Business Insider. Lee serves on the board of the IAB Digital Video Center of Excellence and is an Executive Member of She Runs It.
Lee holds an MBA in marketing and media management from Columbia Business School and a bachelor of arts in political science from Columbia University. She currently resides in Montclair, N.J., with her husband and two children.
Mike Lee
Mike Lee
Elected in 2010 as Utah’s 16th Senator, Mike Lee has spent his career defending the basic liberties of all Americans and advocating for our founding constitutional principles.
Senator Lee acquired a deep respect for the Constitution early in life while watching his father, Rex Lee, serve as the Solicitor General under President Ronald Reagan. He attended most of his father’s arguments before the U.S. Supreme Court, giving him a unique understanding of government up close.
Lee graduated from Brigham Young University with a degree in Political Science, and served as BYU’s Student Body President in his senior year. He graduated from BYU’s Law School in 1997 and went on to serve as law clerk to Judge Dee Benson of the U.S. District Court for the District of Utah, and then with future Supreme Court Justice Judge Samuel A. Alito, Jr. on the U.S. Court of Appeals for the Third Circuit.
Lee spent several years as an attorney with the law firm Sidley & Austin specializing in appellate and Supreme Court litigation, and then served as an Assistant U.S. Attorney in Salt Lake City arguing cases before the U.S. Court of Appeals for the Tenth Circuit.
Lee served the state of Utah as Governor Jon Huntsman’s General Counsel and was later honored to reunite with Justice Alito, now on the Supreme Court, for a one-year clerkship. He returned to private practice in 2007.
Throughout his career, Lee earned a reputation as an outstanding practitioner of the law based on his sound judgment, abilities in the courtroom, and thorough understanding of the Constitution.
Lee is a member of the Judiciary Committee, and serves as Chairman of the Antitrust, Competition Policy and Consumer Rights Subcommittee protecting business competition and personal freedom.
He also oversees issues critical to Utah as the Chairman of the Public Lands, Forests, and Mining of the Energy and Natural Resources Committee. He also serves on the Commerce Committee as well.
In 2019, Lee became the Chairman of the Joint Economic Committee where he is overseeing the Social Capital Project.
Lee and his wife Sharon live in Alpine, Utah, with their three children. He is a member of The Church of Jesus Christ of Latter-day Saints and served a two-year mission for the Church in the Texas Rio Grande Valley.
Jon Levinson
Jon Levinson
As the Product Lead for Publisher Platform at Samsung Ads, Jon is responsible for driving product strategy and execution for ad experiences on Samsung devices across screens and formats. With over fifteen years of experience in the AdTech Space, Jon has held a variety of roles across operations, sales and partnerships, including most recently as Head of Platform Partnerships for Adobe’s Advertising Cloud, before joining Samsung in May of 2020.
Yan is the CEO and Co-founder of TVision, the only company which measures individual viewer attention to both TV content and ads. TVision helps brands, their agencies, TV networks and OTT platforms better understand how people really watch TV so they can make more effective media decisions. Yan founded TVision while earning his MBA at MIT. Prior to TVision, Yan started and managed Yo-ren, a leading digital marketing agency in China and also worked at McKinsey in Tokyo. He has an MBA from the Massachusetts Institute of Technology (MIT), and a Bachelor of Industrial Engineering from the Tokyo Institute of Technology. Yan grew up in both Japan and China, and currently resides with his family in New York.
Bob Lord
Bob Lord
Bob is IBM Senior Vice President, The Weather Company and Alliances. He is responsible for driving growth within the The Weather Company, Watson Advertising, and TradeLens – a blockchain-based platform that is digitizing the global supply chain and transforming trade. In addition, Bob is responsible for driving IBM’s strategic partnership transactions to enable the company’s growth and focus on embedding its hybrid cloud and AI technology platform.
In his previous role as Senior Vice President, Worldwide Ecosystems, Bob successfully launched IBM’s global ecosystem model, guided by an unwavering commitment to open innovation within the ecosystem. He transformed how the company engages with partners and developers to ensure client success using an open hybrid cloud approach infused with AI.
In his role overseeing IBM’s ecosystem of developers, Bob launched Call for Code, the largest and most ambitious effort to bring together the world’s software developers to take on pressing societal issues by using the latest advanced technologies to problem solve and create cutting-edge solutions. Winning solutions are successfully incubated, field-tested, and deployed in communities where they can make the greatest impact, driving immediate and lasting humanitarian progress. To date, more than 500,000 developers and problem solvers across 180 nations have answered the call. Bob joined IBM in 2016 as the company’s first Chief Digital Officer with a mission to change how IBM innovation is delivered and consumed by the world’s leading organizations.
Prior to IBM, Bob served as President of AOL, leading the company through its evolution into a leading, global advertising platform. He also served as CEO of Razorfish, a pioneering digital transformation consultancy helping companies like Cisco, Condé Nast, Ford, Mercedes-Benz and Pfizer redefine their brands for the digital age.
Bob’s experience and passion made him an active member of the TED community, board member for the Partnership for New York City and Aqua Finance, a Blackstone Company and former board member for Williams-Sonoma and Screen Vision Media. He is one of CRN’s 50 “Most Influential” channel chiefs and the author of Converge: Transforming Business at the Intersection of Marketing and Technology.
He began his career as an engineer, graduating from Syracuse University with a BS in Industrial Engineering and Operations Research, and holds an MBA from Harvard University.
Jeff Lotman is the Owner and CEO of Fred Segal and CEO and Founder of Global Icons. In March 2019, Global Icons acquired Los Angeles based experiential retailer Fred Segal LLC, which has its flagship store on Sunset Boulevard in West Hollywood.
With the additional investment and support from Lotman and the worldwide Global Icons team, Fred Segal will expand their existing collection of apparel and accessories; open additional retail locations in international territories; and grow its licensing across different verticals ranging from home décor to accessories.
Prior to acquiring Fred Segal, Lotman has been a well-accomplished business veteran who has led his company to the forefront of the licensing industry through his years of experience and savvy entrepreneurship. As a young executive, Lotman spent more than 15 years at Keystone Foods, a multi-billion dollar manufacturing company that developed products for clients such as McDonald’s and Kraft started by his father, Herb Lotman. There he guided the international expansion of the company by establishing manufacturing and distribution operations in over a dozen countries. He advanced to Chief Operating Officer, where he served for three years, before leaving to start Global Icons.
Lotman founded Global Icons in 1998 where he now serves as CEO. The agency specializes in the development and extension of corporate brands and trademarks. It is the largest independently owned agency with offices around the world, generating over $5 billion in retail sales. Over the years, Global Icons has established an impressive reputation and client roster that includes Kleenex, Hostess, Lamborghini, Fireball, Turtle Wax, USPS, Sunkist, Vespa, Magic Chef, and Dickey’s Barbecue Pit among others.
Lotman was born in Philadelphia and now resides in Los Angeles with his wife and two daughters.
Craig Macdonald
Craig Macdonald
- 30+ years of experience across digital transformation, marketing and media, direct marketing – with concentration in retail media, advertising, direct marketing, and analytics
- Founded Accenture’s data monetization practice – focusing on helping organizations in retail, travel, FS, and media build formalized media networks
- Worked with retailers globally to build advanced advertising and media strategies (Kroger, Loblaws, eBay, Sainsbury)
- Founded Accenture Interactive’s programmatic media agency
- Executed several ground breaking studies in the US and Canada on media attribution for major networks (NBC Universal, Disney ABC TV, Think TV Canada)
- Expert in advertising technology for programmatic, advanced advertising in TV, search, and SEO
- Strong understanding of marketing, media, agency, publishers ecosystems for B2B and well as B2C marketing and media execution
- Also, avid cyclist, runner, painter, swimmer – and devoted father
Iván Markman, Chief Business Officer at Verizon Media, oversees the unit’s B2B business. He leads the unit’s efforts to create more meaningful and valuable relationships between consumers, publishers, and marketers. Iván brings over 20 years of strategic and operational experience in Ad & Marketing technology, and a strong passion for transforming businesses.
Immediately before joining Verizon Media, Iván served as special advisor to the CEO & Board of Directors of comscore. In his role, he led the organization through a significant operational and strategic turnaround, going back to the public market, and rekindling innovation, operational scale and growth.
Previously, Iván was GM of Neustar’s Marketing Services business. He joined Neustar after its $450M acquisition of MarketShare where he was COO. At MarketShare he grew the business and built the platform globally, increasing its value 15x. Prior to that, Iván was the VP of Corporate Strategy at Yahoo, where he led
global corporate strategy initiatives, including assessing Yahoo’s business portfolio and recommending areas for investment and divestiture. He supported key strategic deals including the ad partnership with Microsoft, as well as a series of acquisitions in the AdTech and MarTech spaces. Iván joined Yahoo when it acquired Overture, a leader in Paid Search where Iván was leading Strategy & Corporate Development. He started his career in Argentina working in various talent, sales & marketing roles at Procter & Gamble.
Illustrative of his passion for helping start-ups evolve into successful businesses, Iván continues to serve on the Board of Directors, and as an investor and advisor in various early stage ventures primarily in Marketing Technology, Artificial Intelligence and Data.
Iván received his Master’s in Business Administration from the University of California Los Angeles’ Anderson School of Management and holds an MS in Finance and a BA in Business & Managerial Economics from the Universidad de San Andrés (Argentina).
Tony Marlow
Tony Marlow
TonTony Marlow is the Chief Marketing Officer for LG Ad Solutions, where he uses data-driven insights to lead all aspects of marketing and communications. Previously, Tony was CMO at Integral Ad Science, where he helped transform the brand into a recognized and trusted partner, and took the company public through an IPO in 2021. Before IAS, he was the CMO at Data Axle, Global Head and Vice President of B2B Marketing at Yahoo, and consulted on a range of media and technology-related projects at Nielsen Online (APAC). He is also the co-founder of a mobile app development company called Appy Dragon (creators of RacerTracer). Currently, he is on the Board of Advisers for a social measurement startup SocialStatus.io and serves on the Advisory Council for Colorado State University-Global Campus (CSU-Global) to which he delivered the 2017 commencement speech. He has also served on the board of directors for the IAB’s Research Council, IAB Video Center and the Media Ratings Council. Tony attended the Australian National University and the University of Wollongong, holding Bachelor’s degrees in psychology and commerce and a Master’s degree in strategic marketing. In his spare time, he is also an Ironman triathlete.
Amanda Martin
Amanda Martin
Amanda Martin is VP, Enterprise Partnerships at Goodway Group, overseeing partnerships for Goodway and Control v Exposed, a division focused on global business expansion. Amanda acts as the face of Goodway in the adtech ecosystem, empowering the company to become one of the leading independent digital partners to advertisers. In the past year, she supported progressive industry solutions with buy-side support such as pushing Goodway to be one of the first agencies to test LiveRamp’s Identity Link solution. She also took over PR strategy, spearheaded regulation compliance, and created an internal test-and-learn culture.
Amanda continues to raise the industry standard, moving the needle on key issues. She has led several partnerships, including developing, negotiating, and activating industry-first deals with PubMatic and Oracle. Amanda regularly contributes to publications including AdExchanger, Digiday and eMarketer and speaks at industry events like AdMonsters Publishers Forum and Adweek NexTech.
Shane McAndrew
Shane McAndrew
Data is only as good as the imagination that uses it, and in his role, Shane marries the creativity of communications planning with the science of data and analytics. He brings more than 20 years of experience across digital, marketing, and ad technology, with a deep expertise in particular across addressable media, programmatic technology, and analytics. Combined with his client service and product background, Shane delivers best-in-class integrated brand and performance services for clients.
Prior to joining Mindshare, Shane served as sr-Vice President, Global Product Growth at Merkle, where he led global business & client development, regional go-to-market strategy, and the establishment of best practices & training, scaling teams and revenue across key global markets. His previous positions at Merkle included Head of Audience Strategy & Investment, and Vice President, Strategy & Planning. Throughout his career, he has also held roles at Visual IQ, Moxie, Digitas and more. A respected industry thought leader, Shane’s insights have been featured in Ad Age, Adweek, eMarketer, and more.
Dana McGraw
Dana McGraw
Dana McGraw is Senior Vice President, Audience Modeling & Data Science, Disney Advertising. In this role, McGraw oversees groups responsible for data science, analytics and audience modeling – in addition to attribution, advertiser performance and insights. She leads data science and advanced analytics for advertising sales, covering Disney’s portfolio of linear, streaming, digital and social properties.
Prior to joining The Walt Disney Company, McGraw held several posts within Yahoo!’s Media Group, including Head of Global Product Strategy, Yahoo! Sports. She was directly responsible for strategy for Yahoo! Sports Americas in the United States, Canada and Latin America, while coordinating product strategy efforts in other global markets, in addition to overseeing analytics across multiple Yahoo! properties.
Previously, McGraw held analytics roles at leading interactive agencies and coached college basketball for seven years. She holds a Bachelor of Art’s degree in philosophy from Loyola University in New Orleans, and a Master of Business Administration (MBA) from Baylor University.
Cathy McMorris Rodgers
Michael McNally has over a decade of experience leading anti-fraud, spam, and abuse efforts to protect businesses like Google and Facebook. At Facebook, he served as the Director of Engineering of News Feed Integrity, addressing misinformation (“fake news”), adversarial exploitation of feed ranking, and negative user experiences. Prior to that he led the fight against ad fraud at Google, as the Director of Software Engineering: Ad Traffic Quality and Publisher Quality. McNally now serves as Chief Scientist at White Ops where he oversees strategies for detection and mitigation of fraudulent and abusive activity. He holds a Bachelor of Science in Computer Science from California State University, Northridge and a Masters of Science in Computer Science from UCLA.
Andrew is responsible for managing the overall investment strategy and implementation at GroupM for all media along with key global partnerships across publishers and platforms, ad tech and data providers driving competitive advantage for our agencies and clients. Most recently Andrew has overseen the design and roll out of GroupM’s Premium Supply marketplace, offering premium quality, brand safe, curated programmatic inventory at scale for our clients. Andrew also looks over our Global Brand Safety team.
Prior to his current position, Andrew headed up Investment for GroupM across Asia Pacific over a period that saw rapid growth in both China and India, where he was based for 20 years. Andrew enjoys a deep view of the broad range of challenges that clients face acquired through a range of market and regional CEO positions for Mindshare. In total, Andrew has spent more than 26 years in the WPP family. He is based in New York and in any spare time, helps his wife with their young family and two dogs.
Matt Mendez
Matt Mendez
Matt is entering his 25th year as an automotive marketing executive. As Director, Client Development, Matt partners with several of The Trade Desk’s leading global automotive clients.
Prior to joining The Trade Desk, Matt was a Director of Client Partnerships for Datalogix (and later Oracle Data Cloud). Prior to that, he spent eight years in the Marketing Department of Mitsubishi Motors North America. Matt started his career on the agency side in account management roles representing numerous automotive clients across all three tiers of the industry.
Mark Mitchell
Mark Mitchell
Mark Mitchell is Vice President, TV Platform Business Development at Xandr. In his role, he is responsible for establishing partnerships with buyers and sellers to enable a converged video marketplace that empowers both sides to reach strategic audiences effectively and efficiently. Mitchell has built a career inspiring change in television advertising. His background spans the spectrum of traditional in-home linear, placed-based video networks and digital platforms having previously curated sales organizations and developed strategies uniquely suited to foster advertising-driven revenue growth in early stage and established companies including the ABC Television Network, PRN, Canoe Ventures, Screenvision and clypd.
Jordan Mitchell
Neal Mohan is Chief Product Officer at YouTube. He is responsible for YouTube products, user experience, and trust and safety on all platforms and devices globally. This includes YouTube on mobile, desktop and TV devices, experiences like YouTube Music, Kids, and VR, and YouTube’s two subscription services, YouTube Premium and YouTube TV. Products for media partners, content creators and musicians are also part of Neal’s portfolio. In his role ensuring trust and safety across the YouTube ecosystem, Neal oversees the creation and enforcement of its content policies and community guidelines.
Previously, Neal was Senior Vice President of Display and Video Ads at Google. In this role, he was responsible for the company’s advertising offerings on YouTube, the Google Display Network, AdSense, AdMob, and the DoubleClick family of programmatic ad platform products. He focused on growing the overall digital media industry by building innovative solutions for millions of Google’s advertising and media partners around the world.
Neal serves on the Board of Directors for 23andMe. He has also served as a member of the Management Board for the Stanford Graduate School of Business. Neal has been a member of the Board of Directors for the Internet Advertising Bureau and the Mobile Marketing Association. He is a regular speaker at media and technology industry events and has been named one of Ad Age’s 10 Most Influential Players in Marketing and AdWeek’s 12 Stars of Ad Tech.
Prior to joining Google, Neal was Senior Vice President of Strategy and Product Development at DoubleClick where he built the company’s strategic plan, led the product team, and rapidly grew the business. He played a critical role in the sale of DoubleClick to Google, and subsequently led the integration. Previously, Neal held various technology and business leadership positions at DoubleClick and NetGravity where he helped pioneer the digital marketing industry. He has also served in strategy and consulting roles at Microsoft and Accenture.
Neal earned an MBA from the Stanford Graduate School of Business where he was an Arjay Miller Scholar. He also holds a bachelor’s degree in electrical engineering from Stanford University.
David has over 40 years of experience finding new ways of making technologies work for marketers – from the early ad networks to search engine marketing, behavioral targeting and big data. David serves as Chief Executive Officer of BritePool, an emerging company focused on “identity” management in an era of regulation and data resolution. He founded and led 24/7 Media’s (now Xaxis) growth from start-up to a leader in digital marketing and ad technology. David is an ex officio member of the Interactive Advertising Bureau’s (IAB) Board of Directors and Executive Committee. He served as IAB’s Chairman from 2009 to 2011 and has been an active member since 2002. David is Vice-Chairman of the Advertising Educational Foundation, serves on the board of Throtle and is an Advisor to Lucidity and Aqilliz, both a blockchain startups in the digital advertising industry.
He is married with two children, Chris and Alexis, and has two grandchildren. He is a triathlete and has completed over 50 races including an Ironman, run 20 marathons and swam the English Channel in a relay with 3 other swimmers. He is hiding in Florida until the coronavirus goes away.
Ellen Mulryan
Ellen Mulryan
Ellen joined The Trade Desk after spending her career agency-side focused on data strategy, identity, programmatic, and emerging platforms. She now leads the Retail Data Partnerships team at The Trade Desk, a team who supports an impressive marketplace of retail audience and measurement solutions across the open-web ecosystem. Within her role she is focused on the significant opportunity (for both retailers and advertisers) to evolve and shape the role retail data plays in both today and tomorrow’s marketplace.
Allison Murphy
Allison Murphy
Allison Murphy is senior vice president, ad innovation at The New York Times Company, a position she assumed in February 2019. In this role, Allison leads the development and delivery of The Times Company’s ad innovation strategy, directing cross-functional teams responsible for accelerating the Company’s development of market-leading ad platforms and products. She is also responsible for the Company’s advertising mission, a cross-functional team that spans product, tech and data to accelerate digital advertising.
Prior to this role, Allison served as vice president, ad innovation, since November 2017 and vice president, products & news partnerships since 2017 where she oversaw teams that ideate, build and execute unique products and packages to bring to advertisers – working in close concert with The Times’s newsroom and digital product teams.
Allison was previously chief of staff to the chief revenue officer, developing strategies and operational plans to grow The Times’s revenue across the subscription and advertising businesses. She began her career at the company in its central strategy & development team.
Before joining The Times, Allison was a strategy consultant for mission-driven organizations at The Bridgespan Group – an affiliate of Bain & Company. Allison has an M.B.A. from Harvard Business School and holds a B.A. and an M.A. in English from the University of Virginia.
Liane Nadeuau
Liane Nadeuau
Liane is the Head of Investments and Precision Media for Digitas North America, overseeing audience-based buying for clients such as GlaxoSmithKline, Dunkin’ Donuts, Under Armour, and Whirlpool. Liane’s team of over 60 programmatic experts takes a data-first approach to media activation, nimbly moving through various data management and demand side platforms. Before joining Digitas, Liane spent five years at Hill Holliday, now Trilia Media, where she oversaw platform media buying for clients including Marshalls, HomeGoods, Liberty Mutual, and John Hancock. Her experience leading a programmatic buying team gives her an unparalleled understanding of media technology and buying. Her cross channel roots and experience managing both local and national accounts help her think outside the box on ways to bring targeting and precision to mass media channels.
Respected in the industry, Liane has spoken at AdExchanger’s Programmatic I/O in 2018, 2019 and 2020, and frequently serves as expert for reporters covering Programmatic Media. She sits on TheTradeDesk’s Advisory Council, and was recently named a 2019 Top Woman in Media by Cynopsis Media and Industry Trailblazer by Folio Magazine. She graduated with a marketing and finance degree from Providence College, and completed her MBA at Suffolk University in 2015.
Jeff Nienaber
Jeff Nienaber
With over 20 years in digital media and marketing and a lifetime in the world of advertising, Mr. Nienaber has built a diverse portfolio of business experience across a network of Seattle area start-ups and Microsoft Advertising. His experiences range from digital agency to global ad network, to multi-channel retail & specialty ecommerce, to vertical online publisher and local SMB marketing services. He currently serves as the Senior Director of Audience, leading global ad strategy for the Microsoft Audience Network, Data & Identity, Native Programmatic & the Video ad business.
Michael Palmer is originally from a small town in upstate New York. As an undergraduate at Vassar College he majored in history and political science and holds advanced degrees from Cornell, Harvard and the Stern School of Business. Prior to settling into a career in software development, Michael had previously worked a wide variety of jobs, including being a college lecturer, a wilderness guide and a factory shift manager. After working for several years as a software product manager for a clinical trial software, Michael helped found a small business intelligence company, where he ran operations. After selling and successfully exiting this company, Michael joined Xaxis and then GroupM where he has worked for the last five years in several technology-related roles. He is currently GroupM’s Global VP for Emerging Technologies where he is active in guiding innovation strategy. He has served co-chair of the IAB Tech Lab’s Blockchain Working Group for two years and currently represents GroupM & WPP on the IAB Tech Lab’s Board of Directors. Michael is also an active member of the Tech Lab’s project Rearc for identity and he regularly represents GroupM and WPP’s interests in technical matters with the 4As and the W3C.
Mike Peralta
Mike Peralta
As the VP and GM of Marketing Solutions for T-Mobile Mike Peralta is responsible for driving T-Mobile’s targeted advertising, measurements, and insights business. Mike has over 20 years of extensive domestic and international experience in technology and media. He has served in a variety of executive roles across publishing and ad technology in companies like Criteo, AudienceScience, MediaMath, AOL, Advertising.com, and most recently as Global CRO at Future PLC.
He holds a BS degree in Environmental and Civil Engineering from Rensselaer Polytechnic Institute and has done graduate work in Management and Public Policy from New York University. In addition, he serves as an advisory board member to a number of start-ups and VC funds and did a stint as an Assistant Dean for a semester at Sea Voyages.
André Pinard
André Pinard
As Director of Community, Mindset & Culture at adidas, André sets the vision and strategy for premium community experiences for consumers in NYC and LA, two of the brand’s global Key Cities. Since joining the brand in 2017, Andre has been instrumental in launching adidas Runners groups in NYC and LA.
André is also deeply involved in shaping adidas’ United Against Racism commitments, devoting his time beyond his work commitments to drive real, lasting change at the company and beyond. André is spearheading adidas’ efforts to increase support for BIPOC (Black, Indigenous and People of Color) communities through investment in diverse businesses and startups, supplier diversity and community outreach.
Before adidas, André worked at Octagon and Alloy Marketing & Promotions. He has more than 15 years of experience analyzing consumer trends and working with brands like Coca-Cola and Target. André has traveled all around the world to engage with Millennials and Gen Z and collect valuable insights.
André earned a Master of Arts degree in sociology from The New School where he is currently pursuing a sociology doctorate. He earned bachelor’s degrees from Connecticut College and Howard University.
André is passionate about his family, traveling, film and fashion. He is also a documentary photographer.
Paolo Provinciali
Paolo Provinciali
Paolo Provinciali is the VP US Media at Anheuser-Busch. He leads the paid media efforts for the brewer’s iconic brands and oversees the relationships with the media agencies and partners. Paolo is an expert in marketing and media, with vast experience in digital and programmatic, as well as traditional and sports media. In his previous role at Anheuser Bush InBev he was Head of Global eCommerce Marketing within the company innovation group (ZX Ventures). Before ABI, Paolo was at Google for nearly ten years, developing the global digital and programmatic best practices for the promotion of Google’s B2B and B2C products around the world.
Paolo serves on the Bord of Directors for the MRC and AdClub of New York, and is an active member of the ANA Media Advisory Board.
Raja Rajamannar
Raja Rajamannar
Raja Rajamannar is responsible for successfully leading the company’s marketing transformation, including developing its Priceless experiential platforms and the creation and deployment of cutting-edge marketing-led business models. He oversaw the successful evolution of Mastercard’s identity for the digital age, pioneering the company’s move to become a symbol brand and launching its breakthrough sonic architecture.
He serves as President of the World Federation of Advertisers, is among Business Insider’s Top 25 World’s Most Innovative CMOs, Forbes World’s Most Influential CMOs, AdWeek’s most tech-savvy CMOs, an CMO Club 2018 CMO Hall of Fame inductee and ANA Educational Foundation’s Marketer of the Year.
Geoff Ramsey
Geoff Ramsey
Geoff Ramsey is on the cutting edge of consumer trends and marketing best practices in a digital, multichannel world and he knows how to command an audience. Through his dynamic, high-energy keynotes at industry events worldwide, Ramsey consistently wows audiences by weaving together an objective view of market numbers with a powerful narrative, explaining the critical implications for marketers (and he even has a sense of humor). Co-Founder and Chief Evangelist.
As chief content officer and co-founder of eMarketer, Ramsey has rich insights and a big-picture perspective of how consumers spend their time and money, and how marketers are striving to reach them. In his role at eMarketer, he helps develop innovative ways to display and personalize eMarketer’s industry-standard marketing research.
In various speaking roles as solo presenter, expert moderator and host, Ramsey has appeared at hundreds of industry conferences, including iMedia Brand and Agency Summits, Rutberg Summits in London and Los Angeles, The Economist’s Innovation Forum, Business Insider’s IGNITION Conference, Association of National Advertisers (ANA) conferences, the Association of Canadian Advertisers (ACA) conferences, the World Travel & Tourism Council’s (WTTC’s) Global Summit, !AB MIXX, WELT Economic Forum in Berlin and The Conference Board events. Ramsey has also been invited to deliver custom presentations for Fortune 100 corporations including Facebook, Google, Yahoo, The Coca-Cola Co., The Home Depot, The Clorox Co., Allstate, FedEx, American Express and Visa. He is frequently quoted in The Wall Street Journal, The New York Times, Forbes, Fortune, Bloomberg Businessweek and Advertising Age.
Ramsey is a recipient of the 2011 ad:tech Industry Achievement Award, which honors individuals in the digital marketing space who have demonstrated consistent outstanding service, generated breakthrough ideas and fostered industry growth. His book, “Digital Impact: The Two Secrets to Online Marketing Success” (Wiley, 2011), co-authored with Vipin Mayar, has earned critical praise from industry leaders.
Karthik Rao was named Chief Executive Officer of Nielsen, the global leader in audience measurement, data and analytics, in September, 2023.
Prior to being named CEO, Rao, a 23-year veteran of Nielsen, held a variety of leadership roles across the company and around the world. Most recently, he served as Chief Executive Officer of Nielsen Audience Measurement, responsible for driving and evolving Nielsen’s core business in the midst of unprecedented disruption and transition. His primary focus was on enabling a currency across all media distribution and consumption models globally.
Rao was named Nielsen’s Chief Operating Officer in 2020, where he oversaw a global product-driven technology transformation. Prior to that, he served as Chief Product & Technology Officer for Nielsen Global Media, where he led the International Media product and
technology teams. He also served as CEO of Nielsen Portfolio, leading the fully independent division, comprising Nielsen Entertainment, Nielsen Gracenote, Nielsen Brandbank and the Nielsen Telecom businesses across all global markets. He led Gracenote during its acquisition and integration by Nielsen, which included building Gracenote’s management team, aligning its strategy, and driving growth across key markets and segments.
In his earliest days at Nielsen, Rao held roles in a variety of divisions, including Expanded Verticals, Digital Enablement, and Nielsen’s Media Analytics business. As head of Nielsen China, he led one of the company’s fastest growing global markets. Rao began his career as an account executive at Ogilvy & Mather in India. He serves on the Board of Directors of Avantax, a comprehensive financial services company. Rao holds a degree in Economics from Loyola University in Chennai and an MBA from Illinois State University.
Mark was appointed CEO of WPP in September 2018. Having held multiple leadership positions at WPP since he joined in 1989, Mark has a deep understanding of the industry. As Head of Strategy and then CEO of WPP Digital he was responsible for WPP’s first moves into technology. In 2015, he became Global CEO of Wunderman, which he transformed into one of the world’s leading creative, data and technology agencies.
Earlier in his career, Mark co-founded internet start-up WebRewards and specialised in media and marketing as a principal at consultancy Booz Allen Hamilton. He was voted the industry’s Most Influential Person of 2019 in Econsultancy’s Top 100 Digital Agencies report and was recognised as a HERoes Champion of Women in Business in 2018, 2019, 2020 and 2021. Mark was awarded Fellow of the IPA status for outstanding services to the industry in the IPA’s 2021 New Year’s Honours.
Robert Redmond
Robert Redmond
Robert, an IBM Design Principal and Head of AI Ad Product Design Watson Advertising, has spent his career developing strategies, campaigns, interactive, and AI/ML-powered solutions while driving innovation and success with a hands-on, research-focused, everything-is-possible approach. Recently he’s been guiding the team, bringing IBM Watson to consumers at scale with Watson Ads and Advertising Accelerator with Watson. He’s always searching for new problems to solve with design, data, and a little sweat and ingenuity.
Chloe Reznikov
Chloe Reznikov
For the last eight years, Chloe has worked in a role that combines editorial and eCommerce. She started her career as a shopping editor at Harper’s BAZAAR working to grow its eCommerce platform, ShopBazaar.com. She then went to Vox Media where she launched affiliate content across eight brands and took the business from six to seven figures. She currently works at Meredith Corporation, home to 20+ iconic women’s lifestyle brands including PEOPLE, InStyle, Real Simple and Allrecipes, where she built a centralized commerce content team of 45+ people. When she isn’t shopping (and working) she is playing with her two dogs and eating pasta.
Orchid Richardson
Orchid Richardson
With over seventeen years of experience managing digital advertising campaigns, Orchid Richardson is the Senior Vice President of Digital at Blavity Inc., where she leads the growth of Blavity360º’s Black and multicultural publisher network, increasing revenue for all its members. Her experience as an expert data solution architect and integrator has allowed her to lead initiatives within many prominent media companies, entertainment networks, and publications during her career. Orchid has worked for several other media companies, including BET Networks, Hearst Magazines Digital Media, and 33Across, Inc. At the IAB, Orchid served as the Senior Vice President of IAB’s Programmatic and Data Center (PDC), where she defined the strategic vision and executed the PDC Board of Directors’ agenda. Orchid also established industry-wide standards and business guidelines for the responsible use of data that enabled relevant, personalized, and privacy-compliant consumer experiences. Orchid led industry-wide training on The Data Centric-Organization, providing direction on how to break down a matrix organization through four key areas – people, partnerships, processes, and platforms.
Orchid is actively involved in advertising, having held leadership roles in key industry trade organizations, including Coalition for Innovative Media Measurement and Black MAKERS. Additionally, she is an active member of Alpha Kappa Alpha Sorority, Inc. She is Vice President of the Metro-Manhattan (NY) Chapter of The Links, Incorporated, and the Westchester Chapter of Jack & Jill of America. Orchid also serves as a board member and fundraising chair of the Ujamaa Community Development Corporation, which has built over $100 million in affordable housing in Westchester County, New York. She is passionate about giving back and helping to unite the community.
Neal Richter
Neal Richter
Dr. Neal Richter has worked in the software industry since 1996 and since 1999 focused on data science, ML and AI applications. Currently, he’s Director of Bidding, Exchange, Analytics and Modeling (BEAM) at Amazon Ads. Most recently he served as Chief Scientist at SpotX, a streaming CTV ad platform. Prior to that he was Chief Technical Officer at Rakuten Marketing, as well as CTO and Chief Scientist at the Rubicon Project.
Neal also serves as Chairperson of the IAB TechLab, the technical standards organization of ad tech. He has been a contributor to the development of the OpenRTB protocol, Ads.txt, Ads.cert, and Sellers.json and other associated standards.
Neal grew up in a log cabin in a rural area of Montana and holds a PhD in Computer Science from Montana State University as well as an MS degree from Utah State University. He has authored and published 16 academic papers and 10+ Patents.
When not sifting through data or designing high scale systems learning algorithms, Neal enjoys fly fishing, skiing and living in the Rockies in Salt Lake City Utah with his wife, four teenagers and furry dog.
Jon Roman
Joe Root
Joe Root
Joe is CEO & co-founder of Permutive, an Audience Platform that puts publishers in control of their revenue by enabling them to reach and monetize 100% of their audience while respecting consumer privacy. Following a BEng in Computing at Imperial College and an MSc in Computer Sciences at Oxford, Joe chose to drop out of a PhD in Mathematical Genomics at Cambridge to start Permutive, joining Y Combinator S14 together with his co-founder, Tim.
Scott Rosenberg
Scott Rosenberg
Scott Rosenberg is Senior Vice President of Roku and serves as General Manager of the company’s Platform Business overseeing global channel distribution, advertising, and The Roku Channel. As GM of Roku’s Platform business, Scott and his team have helped spearhead Roku’s incredible revenue and profit growth, as Roku became the #1 streaming platform in the United States. The platform business today represents more than 2/3rds of the company’s revenue. He joined the company in 2012, played a key role in the company’s 2017 IPO, and is an executive officer reporting to the CEO.
Roku’s advertising business is a central driver of its rapid revenue growth. In 2013, Scott led the creation of the ad business, setting multiple industry precedents for how streaming ads would be bought, targeted and measured. Today, Roku’s ad business serves 90% of AdAge 200 brands. Scott’s team also includes The Roku Channel, the preeminent channel for premium and free content on the Roku Platform, reaching tens of millions of viewers with more than 100,000 free and premium movies and programs. Scott’s team also oversees the distribution and promotion of all channels on the Roku platform, from Netflix, Disney and Hulu to thousands of small, self-published apps.
Scott came to Roku in 2012 after a career leading innovative companies and products in emerging media and digital advertising. He previously co-founded and served as CEO of Umami Co, a companion TV mobile application company; led advertising at Rovi Corporation; and led product for BlackArrow, Inc., a TV ad serving company. Earlier in his career Scott held product and engineering roles focused on advertising and video technologies at Replay TV, Analog Devices and Intel Corporation.
Scott is an in-demand media commentator on the future of television and consumer engagement and has appeared in The Wall Street Journal, The New York Times, Forbes, AdWeek and AdAge. He speaks regularly at conferences including Advertising Week, IAB Digital Newfronts and SXSW. Scott holds a bachelor’s degree in Computer Science from Princeton University, a master’s degree in Electrical Engineering and Computer Science from the Massachusetts Institute of Technology, an M.B.A. from the Sloan School at MIT and was a Fulbright Fellow to Japan.
Randall Rothenberg is the Executive Chair of the Interactive Advertising Bureau, the trade association for digital media and marketing in the United States. Among the IAB’s 750 member companies are such major platforms as Google, Facebook, Microsoft, and Snap; the nation’s most important ad-supported media companies, including The New York Times, Walt Disney Co., NBC Universal, ViacomCBS, Hearst Magazines, Spotify, Verizon Media, Hulu, Warner Media, LinkedIn, and Meredith; incumbent and disruptor brands, including Coca-Cola, Walmart, Procter & Gamble, Hubble Contacts, ThirdLove, General Motors, Johnson & Johnson, and Citigroup; and scores of technology and data companies, among them Mediamath, LiveRamp, Quantcast, and Pubmatic.
With these members and its 47 affiliate associations on every inhabited continent, the IAB and its sister technology-standards group, the IAB Tech Lab, serve as the digital marketing industry’s public policy and lobbying organization, market and consumer research center, training and development base, and hub for the development of standards and best practices.
Mr. Rothenberg joined the IAB in January 2007 as President and Chief Executive Officer, and led the organization until becoming Executive Chair in September 2020. During his tenure, the organization became one of the largest and most influential media and marketing trade bodies in the world, helping to develop technical standards, self-regulation, government regulation, market and consumer research, and professional development programs to protect consumer privacy, foster brand and media revenue growth, improve data security, and reduce supply chain friction in the digital marketing industry.
Prior to his IAB role, Mr. Rothenberg was the Chief Marketing Officer and Senior Director of Intellectual Capital at Booz Allen Hamilton, the international strategy and technology consulting firm, where he oversaw business development, knowledge management, and thought leadership activities, and directed the award-winning quarterly business magazine strategy+business, Strategy+Business Books, www.strategy-business.com, and other electronic and print publications for senior business executives.
Earlier in his career, Mr. Rothenberg spent six years at The New York Times, where he was the technology editor and politics editor of the Sunday magazine, the daily advertising columnist, and a media and marketing reporter. For 10 years, he was a marketing and media columnist for Advertising Age. Mr. Rothenberg has written for a score of major national magazines, among them Esquire, GQ, The Nation, The New York Times Magazine, and New York Magazine. He is the author of four books, including Where the Suckers Moon: An Advertising Story (Alfred A. Knopf, 1994), a critically-acclaimed chronicle of the birth, evolution, and death of a single advertising campaign.
Mr. Rothenberg, an avid nature, urban, and portrait photographer, serves on the Board of Directors of the International Center of Photography and the Board of Overseers of the Columbia Journalism Review. He received an undergraduate degree in Classics from Princeton and lives in New York City.
Trace Rutland
Trace Rutland
Trace Rutland has spent 20+ years at media agencies in various roles in both planning and buying across all media channels. She acted quickly on a fad called digital media and has been chasing that bright shiny object ever since. Jumping to the client side, she oversaw media buying across the Mars portfolio and then moved to Hershey to lead addressable media and technology. Recently, Trace joined Ocean Spray to build and lead a data driven media practice.
Sheryl Sandberg is chief operating officer at Meta, overseeing the company’s business operations and serving on its board of directors. Before joining the company then called Facebook, Sheryl was vice president of Global Online Sales and Operations at Google, chief of staff for the United States Treasury Department under President Clinton, a management consultant with McKinsey & Company, and an economist with the World Bank.
Sheryl received a BA summa cum laude from Harvard University and an MBA with highest distinction from Harvard Business School.
Sheryl is the co-author of Option B: Facing Adversity, Building Resilience, and Finding Joy with Wharton professor and bestselling author Adam Grant. She is also the author of the bestsellers Lean In: Women, Work, and the Will to Lead and Lean In for Graduates. She is the founder of the Sheryl Sandberg & Dave Goldberg Family Foundation, a nonprofit organization that works to build a more equal and resilient world through three key initiatives, Lean In, Option B, and the Dave Goldberg Scholarship Program. Sheryl also serves on the boards of Women for Women International, ONE, and Momentive.
Sheryl lives in Menlo Park, California, with her fiancé and their five children.
facebook.com/sheryl instagram.com/sherylsandberg
Kristy leads Permutive’s fast growing North America business working with the region’s leading publishers including Hearst, BuzzFeed, Penske, Bell Media, Insider Inc. and Leaf Group to help them better understand and monetize their audiences. Prior to joining Permutive she held a number of successful roles at companies including Wildfire, acquired by Google, where she built the New York office from the ground up.
As Head of Programmatic at dentsu, Jen leads 300+ programmatic experts in crafting consistent and best-in-class programmatic strategy and activation for dentsu’s portfolio of clients. With work spanning across a number of brands and multiple verticals including CPG, Automotive, Technology and Finance. Jen is committed to helping brands succeed by utilizing a consumer-centric approach. Bringing a decade of expertise across programmatic, digital and TV, she is regarded as a key voice and trailblazer within the digital advertising industry. Jen’s leadership style is grounded in motivation and mentorship, this results in highly efficient, skillful and innovative teams.
Scott Schiller
Scott Schiller
Scott Schiller is the global chief commercial officer of Big Village, a global advertising, technology, and data company. Schiller is a co-founder, long-time board member, and former chairman of the IAB and an adjunct assistant professor at NYU’s Stern School of Business, and an advisor to Cornell’s department of communication. He is often quoted on the intersection of media and technology.
Lynn Schlesinger
Lynn Schlesinger
Lynn Schlesinger was named Chief Customer Experience Officer of Forbes in July 2021. Prior to this appointment, Schlesinger served as Forbes’ Chief Marketing Officer responsible for brand marketing, demand-gen, audience acquisition, insights and strategy, sales development, design and more. In the newly created role of CXO, Schlesinger delivers growth by connecting with customers across Forbes. She unites technology, revenue, product and editorial initiatives around a client-focused approach. Schlesinger, who joined Forbes as Group Vice President of Brand & Demand Marketing in March 2019, was instrumental in reimagining the company’s go-to-market operations, adopting new CRM tools and best-in-class practices to deeply connect marketing partners with Forbes’ coveted audiences. Before Forbes, Schlesinger was responsible for media, partnership marketing and events at Neustar, facilitating connections and driving revenue for security, marketing and communications products and services. At MarketShare, which was acquired by Neustar in December 2015, Schlesinger led Global Strategic Marketing and Events. Prior to MarketShare, Schlesinger was Vice President, Marketing & Communications at Infotrieve, and responsible for a successful turnaround of the brand and business leading to acquisition by the Copyright Clearance Center. Before jumping into the tech world, Schlesinger held positions at Reed Exhibitions and on Wall Street at the New York Stock Exchange and Bond Market Association, building teams and leading marketing, communications and partnerships. She began her career at Business Week as an intern, where she stayed for 11 years. Schlesinger graduated from New York University with a degree in Political Science. She lives in Connecticut with her husband, two daughters and rescue puppies Lucy and Bella.
Ally Schnitzer
Ally Schnitzer
Ally Schnitzer is Manager, North America Media and Data, responsible for developing real time optimization capabilities, including cross channel measurement, audience verification, ad attention and viewability and connections mapping. Ally directly supports the cross functional teams on Juice+ and Quaker, while also assisting on broader initiatives across the PepsiCo organization, including the beverage and snacks businesses. Prior to joining PepsiCo Ally spent 10 years at media agencies. During that time she led strategic media planning and buying for the SCJ Home Cleaning + Shoe Care brands producing data driven omnichannel media plans. And also worked on well-known pharma, tech, financial and a variety of retail accounts across Chicago media agencies— PHD, Omnicom Media Group, Spark and Mindshare. She is a passionate digital media enthusiast and measurement fanatic. Ally is also a graduate of Chicago’s Second City and enjoys all things comedy and college football.
Michael Schoen
Michael Schoen
As Neustar’s Senior Vice President, Marketing Solutions, Michael Schoen leads product, marketing, and commercial strategy for Neustar’s customer identity, experience, and analytics products including multi-touch attribution (MTA), marketing mix modeling (MMM), consumer data management and media activation (IDMP), as well as data onboarding and identity resolution solutions. With over 25 years of experience as a strategy, product, and technology leader, his expertise has helped in building highly effective cross-functional teams and identifying and resolving issues to drive success for partners and customers.
Allison Schulte
Lisa Sherman
Lisa Sherman
Lisa Sherman is an innovative leader and accomplished operating executive with deep experience in the private and non-profit sectors. She has over 35 years of experience building, transforming and growing organizations. As president and CEO of the Ad Council, she leads all aspects of this national institution. Working at the intersection of media, marketing, technology, entertainment and advertising, the Ad Council convenes the world’s best marketers to create public engagement campaigns. By leveraging cutting-edge products, approaches and digital technologies, the organization tackles the most pressing issues facing the country.
Prior to the Ad Council, Lisa was at Viacom, where she built a powerful media business, launching and leading Logo TV, the first cable network for LGBTQ audiences. She also held a number of senior operating roles at Verizon, IPG agency Hill Holliday and the Women’s Sports Network, the VC-backed marketing company she co-founded.
Lisa a board director of My Code Media, a privately held company and the largest tech enabled multicultural digital marketplace. She also serves as an advisor to Guild Education, an EdTech Unicorn preparing the workforce of today for the jobs of tomorrow. In additon to her accomplishments in the commercial world, she is an experienced non-profit board member and serves as a Trustee at her alma mater Dickinson College, and is on the World Economic Forum Stewards Board.
Lisa is a thought leader, frequent public speaker, and was recognized as the 2020 Marketer of the Year by the American Marketing Association, and in 2021 was named one of Fast Company’s “Most Creative People in Business.”
Michael Signorelli, a member of the eCommerce, Privacy, and Cybersecurity Group, focuses his practice on advising and representing clients on issues related to data privacy and security. Mike regularly advises companies on compliance with relevant Internet, cybersecurity, advertising, and marketing regulations, as well as responding to data breaches. He represents clients in federal and state data-related legislative issues, rulemaking proceedings, and other matters before the Federal Trade Commission (FTC), Federal Communications Commission (FCC), Federal Election Commission (FEC), the U.S. Department of Commerce, and other U.S. federal and state agencies.
Mike counsels a wide variety of clients, including marketers, advertisers, trade associations, data providers, adtech, martech, e-commerce firms, retailers, and nonprofit organizations. He serves as counsel to the Digital Advertising Alliance—the cross-industry organization that establishes and enforces self-regulations for online advertising.
Mike advises clients on regulatory compliance matters and developments in the applicable laws and self-regulatory codes of conduct, such as the Controlling the Assault of Non-Solicited Pornography and Marketing Act (Can-SPAM), the Telemarketing Sales Rule (TSR), the Telephone Consumer Protection Act (TCPA), Video Privacy Protection Act (VPPA), Electronic Communications Privacy Act (ECPA), the EU-U.S. and Swiss-U.S. Privacy Shield Framework, the European Union’s General Data Protection Regulation (GDPR), the Digital Advertising Alliance’s Self-Regulatory Principles, and the Network Advertising Initiative’s Code of Conduct. He also counsels clients on matters involving Internet governance, crisis management, and the development of self-regulatory programs.
Steve Silvestri
Steve Silvestri
Steve Silvestri currently serves as Vice President of Advanced Advertising, Discovery’s data-driven and advanced advertising sales group. In this role, he oversees the sales and execution of data driven campaigns across Discovery’s premium portfolio of 17 networks.
Prior to Discovery, Silvestri held roles at Oath, Collective and DIRECTV, where he was responsible for the development and monetization of advanced television products, including household addressable. Silvestri joined Discovery in 2016 and is based out of their company’s global headquarters in New York.
Scott Simonelli built Veritonic to fill a critical gap in marketing: the ability for businesses to make the same kind of data-driven decisions about audio creative as they do about everything else, so they can maximize the growing opportunity around audio.
A pioneer in online testing and optimization, Scott led business development at OrderGroove as the company grew from its earliest stage to working with brands like Walmart, P&G, L’Oreal and CVS. He helped start online testing pioneer Optimost and was instrumental in leading the company from its inception through its acquisition by Interwoven/HP (NYSE: HPQ). Prior to Optimost, Scott held positions at Sony Music, Boosey & Hawkes and even taught elementary school music.
Scott is a summa cum laude graduate of The Catholic University of America with a degree in music education and composition, and he is also a working composer.
Belinda J. Smith
Belinda J. Smith
Belinda Smith joined m/SIX in January 2021 as CEO, Americas. She has also been The&Partnership’s Special Advisor to the board since June 2020. Before joining m/SIX, she was Head of Global Marketing Intelligence at Electronic Arts (EA) where she created their first central team to lead content, channel and audience strategy as well as marketing effectiveness and measurement.
Previously, she was the Director of Programmatic Strategy at 360i where she oversaw strategy, buying, and data capabilities across all programmatic accounts and client teams. A veteran of the New York Ad Tech industry including a stint at the IAB; Belinda started her career in product management and marketing at AT&T.
Belinda is a Marketing and Diversity activist currently serving as the Global Diversity Ambassador for the World Federation of Advertisers. Belinda is a champion of inclusive workplaces which support and cultivate diverse talent and work.
Phil is Director General of ISBA, the voice of British advertisers. His broad marketing and general management career spans packaged goods, grocery retail, consultancy and marketing technology start-ups.
He spent 10 years at Kraft, latterly as Vice President, Strategy for Western Europe. He was Marketing & Trading Director for Kwiksave before joining the board of Somerfield as Group Marketing Director. He joined Camelot, the National Lottery operator in 2002, becoming Commercial and Operations Director before being appointed Managing Director of Musgrave GB in 2007.
He was Commercial Director for the 1,000 boat Thames Diamond Jubilee Pageant in 2012.
Phil has also worked on a number of early stage and start-up digital businesses, most recently with Ecrebo, the Point of Sale marketing specialist.
He has a degree in Classics from Jesus College, Oxford and is married with five children.
As Head of Innovation, Keith leads the strategic integration of emerging technologies & platformsthat power transformative brand experiences across Publicis Media agencies. He has partnered withFortune 100 brands like AMEX, MillerCoors, Kellogg’s, Disney and PlayStation to createfirst-to-market digital activations with a uniquely innovative approach. Keith lives on the bleedingedge of consumer and technology trends, both in the real world and the digital world, translatingthem into high-impact consumer moments, powered by personalization, that spark creativity, moveculture through creativity and inspire participation. His work has been honored with awards fromCannes Lions, Effies, OneShow and SXSW. He is a featured keynote speaker, writer & panelist and amember of the Board of Directors for the IAB Experience Center.
Ashkan Soltani
Zoe Soon has 10+ years of experience building products in technology-driven businesses with a heavy focus on mobile. Six years ago Zoe flew 21 hours from Sydney to NYC for a 30min coffee meeting which led to her first job in NYC. Since then she’s worked with three major New York based media companies, The New York Times, Condé Nast and Business Insider on projects ranging from location-based apps to paywalls. Zoe began her career as a user researcher and UX design consultant working with three of the top five banks in Australia. She was then hired to establish a user insights practice at Fairfax Media, a leading Australian news and media conglomerate. Here she led the user research for the flagship news apps which won Best Mobile News Product at the 2012 Australian Mobile Awards and went on to become product lead for the news sites. In this role she launched a content paywall and a unified user data system to diversify revenue and enable more targeted marketing.
Prior to joining the IAB Zoe was General Manager of apps and email at Business Insider where she was charged with defining the go-to market strategy for these platforms. In this role Zoe launched Insider Inc’s first OTT apps across Apple, Amazon Fire and Roku offering advertisers cross-platform video digital distribution and access to an audience that generates over 2 billion views each month.
Zoe has a Masters in Organizational Psychology and lives in New York. She enjoys burning pancakes, Cuban salsa dancing and talking to strangers in line.
Evan Spiegel
Evan Spiegel
Evan Spiegel is Co-Founder and Chief Executive Officer at Snap Inc. Spiegel graduated from Stanford University with a BS in Product Design. Snap Inc. is a camera company and believes that reinventing the camera represents their greatest opportunity to improve the way people live and communicate. Their products empower people to express themselves, live in the moment, learn about the world and have fun together.
Brian Stelter
Brian Stelter
Brian Stelter is the anchor of “Reliable Sources,” which examines the week’s top media stories every Sunday at 11:00 a.m. ET on CNN/U.S, and the chief media correspondent for CNN Worldwide. Stelter reports for CNN Media, and writes a nightly e-newsletter.
Randi Stipes
Randi Stipes
Randi Stipes is the CMO, IBM Watson Advertising and Weather, Developer Ecosystem Group. In her role, she takes an agile, data-driven approach to deliver measurable results for customers across The Weather Company, Watson Advertising and the Developer Ecosystem at IBM.
As Chief Marketing Officer, Stipes is passionate about marketing transformation, having helped build The Weather Channel into the world’s most downloaded weather app, evolve Watson Advertising from a publisher to an AI-driven ecosystem, and devise solutions that help consumers and brands confidently leverage data and technology to make more informed decisions and create a more authentic value exchange.
Tara Sugiyama Potashnik serves as Venable’s chief of staff. Tara counsels clients on legislation and rulemaking proceedings, and advocates on their behalf before the U.S. Congress, Federal Trade Commission (FTC), Federal Communications Commission (FCC), U.S. Department of Commerce, Consumer Financial Protection Bureau (CFPB), and state attorneys general on privacy, data security, and cybersecurity matters. Tara also manages crisis response matters, including data breaches and organizational transitions. She helps convene multi-stakeholder meetings to develop self-regulatory codes of conduct and programs. Tara serves as general counsel to the leading cybersecurity trade association.
Tara represents clients in the advertising, automotive, banking and consumer finance, communications, hospitality, information services, Internet, marketing, media, retail, and transportation industries. She advises clients on regulatory compliance matters and developments arising under:
- The California Consumer Privacy Act (CCPA)
- The Children’s Online Privacy Protection Act (COPPA)
- The Controlling the Assault of Non-Solicited Pornography and Marketing Act (CAN-SPAM)
- Gift card laws
- The Gramm-Leach-Bliley Act (GLBA)
- The Fair Credit Reporting Act (FCRA)
- Federal and state unfair and deceptive acts and practices (UDAP) laws
- The Song-Beverly Credit Card Act
- State breach notification laws
- EU-U.S. Privacy Shield
As part of her crisis management work, Tara has guided clients in connection with policy and legal matters before the U.S. Congress, federal agencies, state attorneys general, and the courts. She manages communications, anticipates the evolution of multifaceted issues, and navigates multiple forums to assist clients in addressing crises.
Tara’s advocacy work before Congress and relevant agencies encompasses an array of services, including crafting policies and strategies, and intelligence gathering. She conducts due diligence reviews, responds to government inquiries, develops testimony, drafts advocacy letters to Congress and agencies, and prepares responses to questions posed by members of Congress and other government officials.
Tara’s experience as a mediator and with alternative dispute resolution procedures helps to inform her organizational management approaches and compliance strategies. She holds conflict and dispute resolution certificates from the Institute for International Mediation and Conflict Resolution at The Hague, New York University’s School of Continuing Education, and the Michigan Supreme Court Administrative Office’s General Civil Mediation Training.
Prior to joining Venable, Tara served as a judicial extern to the Honorable William H. Alsup in the U.S. District Court for the Northern District of California.
Catherine Sullivan is currently the CEO of PHD USA. She brings a wealth of knowledge and extensive media experience, acquired through a career spanning more than 20 years.
Previously, Catherine was the Chief Investment Officer of Omnicom Media Group (OMG) NA where she oversaw the investment teams across OMD, PHD and Hearts & Science to ensure an integrated and digitally-informed investment future for all of the agencies. Prior to this position, Sullivan served as President of U.S. Investment for OMG.
Before joining OMG in November 2016, Catherine served as Senior Vice President of News Sales for ABC and increased digital multiplatform revenue by more than 50%. She held executive roles at ABC and NBC. In 2018, Catherine was named one of Ad Age’s “Women to Watch” for the U.S..
Robert Tas
Robert Tas
Robert Tas is a proven growth leader with brand building and performance marketing experience driving business impact. He currently works at 1-800-Flowers.com, Inc. as the Chief Growth Officer and has led the organization through unprecedented growth this past year. Prior to working at 1-800-Flowers.com, Inc., Robert was a Partner at McKinsey & Company where he advised top executives at Fortune 1000 companies on how to grow their businesses and optimize their marketing efforts.
Kieley Taylor is a Managing Partner, Global Head of Strategic Partnerships for GroupM (a part of WPP.) She focuses on unlocking value, driving marketplace innovation with an emphasis on themes of responsible investment, and generating unique access for GroupM’s clients with companies like Google, Meta, TIkTok, Pinterest, Spotify, Snap, Twitter, and more. Kieley has 15+ years of media experience working on a variety of brands. She was recently awarded Campaign US’ Female Frontier Awards: Making Media Matter category. Kieley is a leading industry voice who has presented at industry conferences like Social Media Week, Ad Week, and the Facebook Developer’s conference (f8) and is widely quoted in trade and news publications.
Prior to her current role Kieley was the Global Head of Social for [m]PLATFORM (part of GroupM). Kieley’s focus was in streamlining operations, disseminating thought leadership, training, best practices, and advocating on behalf of client interests with key publishing partners. She was the lead subject matter expert within social for GroupM clients. In her prior role she evangelized an audience first approach to integrated planning and buying.
Kieley originally joined the GroupM family via the MetaVision Media agency where she lead paid social strategy and buying on behalf of Nestle’s 60+ brands in the US.
Prior to GroupM, was Director of the Intent Lab at Media Storm where she grew and oversaw the agencies Search and Social offering. There Kieley was focused on strategy, Kieley delivery, and the application of integrated insights. At Media Storm clients included Entertainment, Tech, Spirits, and Sports.
Previously, Kieley worked at Neo@Ogilvy (WPP) in a variety of paid search, paid social, and digital strategy roles. She was a founding member of Social@Ogilvy a joint venture between Neo@Ogilvy and Ogilvy PR, first executing social campaigns using a company credit card while lobbying for invoicing. She also previously held roles in Account Management at Risdall Marketing Group.
Ms. Taylor is recognized as a thought leader commenting in the trades, judging award show entries, speaking on panels, and writing opinion pieces that are shared amongst GroupM clients.
Marisa Thalberg
Marisa Thalberg
As executive vice president, chief brand and marketing officer, Marisa Thalberg is responsible for leading our marketing organization and innovating new ways to inspire and engage customers. Marisa joined Lowe’s in 2020.
A globally recognized business strategist and brand-building innovator, Marisa is known for inspiring teams to take brands to new heights of consumer resonance, cultural relevance, and business performance. She joins Lowe’s from Taco Bell, where she served as global chief brand officer, envisioning and leading the company’s evolution to a culture-centric lifestyle brand. During Marisa’s tenure, Taco Bell achieved record sales growth, the highest passion index among fans of any brand in the restaurant industry and was the second-fastest growing brand in the nation, following only Netflix. Prior to Taco Bell, Marisa served as the head of corporate digital and integrated marketing worldwide for The Estée Lauder Companies and held various senior leadership roles at Unilever Cosmetics International, Sure Fit Inc., and Revlon. She started her career at advertising agencies Saatchi & Saatchi and J. Walter Thompson.
Marisa has been named one of the World’s 50 most Influential CMOs by Forbes in 2017, 2018 and 2019, as well as one of the top 25 most Innovative CMOs by Business Insider. Among her many other honors, she has been named a Power Player by the National Retail Federation and an Adweek Brand Genius. She also founded Executive Moms, an organization for working mothers.
Marisa serves on the board of directors for the International Women’s Media Foundation and the Orange County School of the Arts Foundation. She earned a bachelor’s degree in American civilization from Brown University, graduating magna cum laude.
Anudit Vikram is a business and technology leader with over 20 years of experience, the better part of it within the advertising and marketing technology industries. Anudit joins MediaMath as the SVP of Product and oversees the company’s entire suite of offerings, which includes MediaMath’s DSP, Audience & Data Solutions, Intelligence, Identity, and CTV. He is tasked with bringing the MediaMath’s product vision to life, bringing impactful products to market faster and fostering a world class Product team.
Prior to MediaMath, Anudit has served in leadership positions at Dun & Bradstreet, Merkle, Yahoo!, Microsoft and other noteworthy organizations, leading teams and “building cool stuff … changing the world one release at a time!”
Anudit has served as a board member of the IAB Data Center of Excellence and co-chair of the B2B Committee. He continues to be active in helping shape the evolving ad tech industry; his deep experience in data-centric product innovation and design and innate understanding of the ad-tech space make him a frequent contributor to industry publications, conferences, and round-tables. Anudit holds a Masters in Technology Management from Columbia University and a Bachelors in Engineering from the University of Pune (India). He lives in NYC with his wife and is an avid photographer and optimistic golfer in his spare time.
Tom Webster is a Senior Vice President of Edison Research, a custom market research company best known as the sole providers of exit polling data during US elections for all the major news networks. He has over 20 years of experience researching consumer usage of technology, new media and social networking, and is the principal author of a number of widely-cited studies, including The Podcast Consumer, Twitter Users in America, and the co-author of The Infinite Dial, America’s longest running research series on digital media consumption. He is also the co-author of The Mobile Commerce Revolution, and a popular keynote speaker on data and consumer insights. He writes about all of these topics at www.brandsavant.com and on Twitter at @Webby2001.
Brad Weltman
Brad Weltman
Brad currently serves as Director – Privacy and Public Policy at Meta. Prior to joining Meta, Brad served as Vice President of Public Policy for the Interactive Advertising Bureau (IAB). Earlier in his career, Brad served as senior advisor to Senate Majority Leader Harry Reid and as a fellow on the Senate HELP Committee.
Ron Wyden
Ron Wyden
Oregon Senator Ron Wyden was elected to the U.S. Senate in 1996. Wyden has consistently pushed for smart tech policies that put users – not powerful corporations – first. Wyden coauthored the bipartisan Section 230 of the Communications Decency Act, wrote the first net neutrality bill and has defended strong encryption against threats from short-sighted government officials. Wyden, a fierce advocate for strong data privacy protections, last fall introduced the most comprehensive bill to protect Americans’ personal details online, the Mind Your Own Business Act. This sweeping piece of legislation would also hold corporate executives accountable for abusing personal information.
Chris Yarusso
Chris Yarusso
As SVP, National Audio Practice Lead, Chris Yarusso oversees the national audio practice and investment across Publicis Groupe in the US. Focusing on a holistic buying approach that incorporates all facets of the audio ecosystem, Chris brings the best of Publicis’ offerings to bear for some 50+ clients across the network. Chris has been with the Publicis family for over a decade, having joined Spark Foundry in 2011 and rising through the ranks in various positions across strategy and investment prior to earning his current title at the helm of the organization’s audio practice. Chris additionally sits on the Media Rating Council’s Radio Committee.
Outside of work, Chris can most likely be found skiing in Breckenridge, Colorado, or in the kitchen testing out new recipes. He lives in Chicago and is the father of three teenagers.
David Zetoony
David Zetoony
David Zetoony, Co-Chair of the firm’s U.S. Data, Privacy and Cybersecurity Practice, focuses on helping businesses navigate data privacy and cyber security laws from a practical standpoint. David has helped hundreds of companies establish and maintain ongoing privacy and security programs, and he has defended corporate privacy and security practices in investigations initiated by the Federal Trade Commission, and other data privacy and security regulatory agencies around the world, as well as in class action litigation.
David receives regular recognitions from clients and peers for his knowledge and experience in the fields of data privacy and security. The National Law Journal named him a “Cybersecurity and Data Privacy Trailblazer,” JD Supra recognized him four times as one of the most widely read names when it comes to data privacy, cyber security, or the collection and use of data, and Lexology identified him six times as the top “legal influencer” in the area of technology, media, and telecommunications in the United States, the European Union, and in the context of cross-border transfers of information. He is the author of the American Bar Associations primary publication on the European General Data Protection Regulation (GDPR) and is writing the American Bar Association’s primary publication on the California Consumer Privacy Act (CCPA).
Julian Zilberbrand
Julian Zilberbrand
Julian Zilberbrand is the Executive Vice President of Advanced Media for ViacomCBS. Zilberbrand is responsible for providing strategic direction and leadership for ViacomCBS’s InView reporting platform and for working across the organization to further develop capabilities in Customer Identity Management amongst other responsibilities in addressable media and data focused business development.
Karima Zmerli, PhD
Karima Zmerli, PhD
Karima runs Wavemaker’s vibrant Data Sciences team and drives its vision, products and capabilities in audience understanding, measurement and data integration. Under her leadership, the agency has brought to market best-in-class measurement and analytics innovations, including Wavemaker Momentum®, Consumer Pulse, Precision Path®, Socialytics and more. A seasoned leader, Karima and her team’s vast expertise in unearthing audience insights, activating CRM platforms, adopting DMPs and DSPs, and leveraging digital analytic tools and AI including Marketing Mix Modeling and MTA, is helping clients navigate the complex data and media landscape to drive better outcomes and growth for clients such as Colgate-Palmolive, IKEA, L’Oréal USA, Tiffany & Co, T.Rowe Price and more.
Before joining Wavemaker, Karima served as VP of Audience Management and Digital Data Strategy at Merkle. Prior to this, she spent several years at Razorfish as well as Digitas, building a digital and data foundation of knowledge. She holds multiple advanced degrees in marketing including a PHD.
Resetting the Future
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