Knowledge Center
IAB THERE

To keep our members informed and connected, we launched a half-hour streaming talk show featuring IAB subject matter experts and industry notables covering the hot-button topics of the day. It’s a great way to stay on top of all the digital marketing and media current events.

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How Are Retailers Monetizing Data
Register Now</a>!</p> " data-video-needs-thumbnail="false" data-video-thumbnail="https://www.iab.com/wp-content/uploads/2023/06/how-are-retailers-monetizing-data-2-768x384-640x360.png" data-video-date="Jun 15, 2023 / 2:00 - 2:30 PM EST" data-video-title="How Are Retailers Monetizing Data" data-video-subtitle="" data-video-chatlink="" data-video-pdfurl="" data-video-speakers="[{"photo":"https:\/\/www.iab.com\/wp-content\/uploads\/2022\/11\/jeffrey-bustos-3-250x250-40x40.jpg","name":"Jeffrey Bustos","company":"IAB","title":"Vice President, Measurement Addressability Data","fullTitle":"Vice President, Measurement Addressability Data, IAB"},{"photo":"https:\/\/www.iab.com\/wp-content\/uploads\/2023\/06\/cristiana-leal1-250x250-40x40.png","name":"Cristiana Leal","company":"Carrefour","title":"Director, Retail Media & Data Monetization","fullTitle":"Director, Retail Media & Data Monetization, Carrefour"},{"photo":"https:\/\/www.iab.com\/wp-content\/uploads\/2023\/06\/alex-crowe-250x250-40x40.jpeg","name":"Alex Crowe","company":"Criteo","title":"Global VP, Omnichannel Strategy","fullTitle":"Global VP, Omnichannel Strategy, Criteo"},{"photo":"https:\/\/www.iab.com\/wp-content\/uploads\/2021\/11\/daniella-harkins-3-250x250-40x40.jpg","name":"Daniella Harkins","company":"LiveRamp","title":"SVP, GTM","fullTitle":"SVP, GTM, LiveRamp"},{"photo":"https:\/\/www.iab.com\/wp-content\/uploads\/2023\/06\/hashim-mian1-250x250-40x40.png","name":"Hashim Mian","company":"PubMatic","title":"Senior Director, Commerce Media","fullTitle":"Senior Director, Commerce Media, PubMatic"}]" data-video-sponsors="[]" >
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Navigating the Privacy Landscape
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Viewing Success with In-Game Advertising Through the Programmatic Lens
Finding Success with In-game Advertising: Perceptions of Buyers and Sellers</u></a>” and provide insight on how these misperceptions are being addressed from a programmatic point of view.</p> " data-video-needs-thumbnail="false" data-video-thumbnail="https://www.iab.com/wp-content/uploads/2023/04/viewing-success-with-in-game-advertising-through-the-programmatic-lens-2-640x360.png" data-video-date="Apr 26, 2023 / 2:00 - 2:30 PM EST" data-video-title="Viewing Success with In-Game Advertising Through the Programmatic Lens" data-video-subtitle="" data-video-chatlink="" data-video-pdfurl="" data-video-speakers="[{"photo":"https:\/\/www.iab.com\/wp-content\/uploads\/2023\/02\/derek-j-smith-5-250x250-40x40.png","name":"Derek J. Smith","company":"IAB","title":"Senior Specialist, Experience Center","fullTitle":"Senior Specialist, Experience Center, IAB"},{"photo":"https:\/\/www.iab.com\/wp-content\/uploads\/2023\/04\/andrew-cassin1-250x250-40x40.jpg","name":"Andrew Cassin","company":"Equativ","title":"Senior Director, Agency & Enterprise Partnerships, Americas","fullTitle":"Senior Director, Agency & Enterprise Partnerships, Americas, Equativ"},{"photo":"https:\/\/www.iab.com\/wp-content\/uploads\/2023\/04\/aditi-ramesh1-250x250-40x40.jpg","name":"Aditi Ramesh","company":"Anzu","title":"Director, Programmatic","fullTitle":"Director, Programmatic, Anzu"}]" data-video-sponsors="[]" >
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The New Addressability Landscape
IAB There: Road to ALM with Lotame</strong></a> if you’d like to learn more about the challenges the digital industry is facing and what Lotame/Spherical are doing to address such obstacles.</p> " data-video-needs-thumbnail="false" data-video-thumbnail="https://www.iab.com/wp-content/uploads/2023/04/the-new-addressability-landscape-2-768x427-640x360.png" data-video-date="Apr 13, 2023 / 2:00 - 2:30 PM EST" data-video-title="The New Addressability Landscape" data-video-subtitle="" data-video-chatlink="" data-video-pdfurl="" data-video-speakers="[{"photo":"https:\/\/www.iab.com\/wp-content\/uploads\/2020\/06\/angelina-eng-4-40x40.jpg","name":"Angelina Eng","company":"IAB","title":"Vice President, Measurement, Addressability and Data Center","fullTitle":"Vice President, Measurement, Addressability and Data Center, IAB"},{"photo":"https:\/\/www.iab.com\/wp-content\/uploads\/2021\/08\/alexandra-theriault-2-250x250-40x40.png","name":"Alex Theriault","company":"Spherical","title":"General Manager","fullTitle":"General Manager, Spherical"}]" data-video-sponsors="[]" >
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Retail Media Online to In-Store Attribution
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Evolution of Data Driven Advertising - Past, Present, and Future
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How 5G and AI Will Accelerate XR Adoption
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Road to ALM with Lotame
Annual Leadership Meeting (ALM)</a></span></strong> and discuss approaches that can unlock the power and potential of our industry.</p> " data-video-needs-thumbnail="false" data-video-thumbnail="https://www.iab.com/wp-content/uploads/2023/01/road-to-alm-with-lotame-2-768x384-640x360.png" data-video-date="Jan 11, 2023 / 2:00 - 2:30 PM EST" data-video-title="Road to ALM with Lotame" data-video-subtitle="" data-video-chatlink="" data-video-pdfurl="" data-video-speakers="[{"photo":"https:\/\/www.iab.com\/wp-content\/uploads\/2020\/03\/david-cohen-6-e1588777337524-250x250-40x40.png","name":"David Cohen","company":"IAB","title":"Chief Executive Officer","fullTitle":"Chief Executive Officer, IAB"},{"photo":"https:\/\/www.iab.com\/wp-content\/uploads\/2022\/11\/andy-monfried1-250x250-40x40.png","name":"Andy Monfried","company":"Lotame","title":"Chief Executive Officer and Founder","fullTitle":"Chief Executive Officer and Founder, Lotame"},{"photo":"https:\/\/www.iab.com\/wp-content\/uploads\/2021\/08\/alexandra-theriault-2-250x250-40x40.png","name":"Alex Theriault","company":"Spherical","title":"General Manager","fullTitle":"General Manager, Spherical"}]" data-video-sponsors="[]" >
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Retail Media 2023 Outlook - How Cyber 5 Performance Can Provide Insights into Next Year
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An Introduction to Pam Zucker
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Leveraging First Party Data: Turning Data Scavengers into Data Harvesters
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Retail Media Growth in LATAM
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Identity, Privacy, and the Future of Data Driven TV
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The Universal Potential of Context, Creative, and Attention
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Where Have All The Women Gone? They're Doing It for Themselves
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A Deep Dive into the 2022 IAB State of Data Part II Report
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Using Data Science to Reconcile Multiple Partial Sources of Truth in Digital Media
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IAB Inclusion Institute and Cannes Can: Diversity Collective – Paying It Forward
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Road to Audience Connect with Blis
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Get in the Game
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Where Have All The Women Gone? They're Doing It for Themselves, brought to you by the IAB Inclusion Institute
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Data, Consent, and the Customer Value Exchange
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What Marketers Need to Know NOW About CTV
" data-video-overview="<p>Connected TV represents an entirely new platform with content capabilities, creative formats, and audiences with higher expectations. Continuous innovation, which has been at the heart of CTV’s success, has created more opportunities for better user/viewer experiences than traditional TV. But what about the advertiser experience? With changing viewer behaviors, it’s been a challenge for advertisers to follow viewers and create successful ad experiences. Join Libby Morgan, Chief Strategy Officer at IAB and Joel Cox, Co-Founder and Executive Vice President of Strategy & Innovation at Strategus as they discuss the immense popularity and impact of CTV right now, and how advertisers need to respond to this shifting marketplace.</p> " data-video-needs-thumbnail="false" data-video-thumbnail="https://www.iab.com/wp-content/uploads/2022/06/what-marketers-need-to-know-now-about-ctv-2-640x360.png" data-video-date="Jun 29, 2022 / 2:00 - 2:30 PM EST" data-video-title="What Marketers Need to Know NOW About CTV" data-video-subtitle="" data-video-chatlink="" data-video-pdfurl="" data-video-speakers="[{"photo":"https:\/\/www.iab.com\/wp-content\/uploads\/2022\/06\/joel-cox-250x250-40x40.jpg","name":"Joel Cox","company":"Strategus","title":"Co-Founder and EVP, Strategy and Innovation","fullTitle":"Co-Founder and EVP, Strategy and Innovation, Strategus"},{"photo":"https:\/\/www.iab.com\/wp-content\/uploads\/2021\/11\/libby-morgan-4-250x250-40x40.png","name":"Libby Morgan","company":"IAB","title":"SVP, Chief Strategy Officer","fullTitle":"SVP, Chief Strategy Officer, IAB"}]" data-video-sponsors="[]" >
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What Does it Mean to be a Black Woman in Advertising and Media (Encore)
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Consumer Journey Advertising Needs a Reality Check
Speakers
Related Videos
How Are Retailers Monetizing Data
Register Now</a>!</p> " data-video-needs-thumbnail="false" data-video-thumbnail="https://www.iab.com/wp-content/uploads/2023/06/how-are-retailers-monetizing-data-2-768x384-640x360.png" data-video-date="Jun 15, 2023 / 2:00 - 2:30 PM EST" data-video-title="How Are Retailers Monetizing Data" data-video-subtitle="" data-video-chatlink="" data-video-pdfurl="" data-video-speakers="[{"photo":"https:\/\/www.iab.com\/wp-content\/uploads\/2022\/11\/jeffrey-bustos-3-250x250-40x40.jpg","name":"Jeffrey Bustos","company":"IAB","title":"Vice President, Measurement Addressability Data","fullTitle":"Vice President, Measurement Addressability Data, IAB"},{"photo":"https:\/\/www.iab.com\/wp-content\/uploads\/2023\/06\/cristiana-leal1-250x250-40x40.png","name":"Cristiana Leal","company":"Carrefour","title":"Director, Retail Media & Data Monetization","fullTitle":"Director, Retail Media & Data Monetization, Carrefour"},{"photo":"https:\/\/www.iab.com\/wp-content\/uploads\/2023\/06\/alex-crowe-250x250-40x40.jpeg","name":"Alex Crowe","company":"Criteo","title":"Global VP, Omnichannel Strategy","fullTitle":"Global VP, Omnichannel Strategy, Criteo"},{"photo":"https:\/\/www.iab.com\/wp-content\/uploads\/2021\/11\/daniella-harkins-3-250x250-40x40.jpg","name":"Daniella Harkins","company":"LiveRamp","title":"SVP, GTM","fullTitle":"SVP, GTM, LiveRamp"},{"photo":"https:\/\/www.iab.com\/wp-content\/uploads\/2023\/06\/hashim-mian1-250x250-40x40.png","name":"Hashim Mian","company":"PubMatic","title":"Senior Director, Commerce Media","fullTitle":"Senior Director, Commerce Media, PubMatic"}]" data-video-sponsors="[]" >
Navigating the Privacy Landscape
Viewing Success with In-Game Advertising Through the Programmatic Lens
Finding Success with In-game Advertising: Perceptions of Buyers and Sellers</u></a>” and provide insight on how these misperceptions are being addressed from a programmatic point of view.</p> " data-video-needs-thumbnail="false" data-video-thumbnail="https://www.iab.com/wp-content/uploads/2023/04/viewing-success-with-in-game-advertising-through-the-programmatic-lens-2-640x360.png" data-video-date="Apr 26, 2023 / 2:00 - 2:30 PM EST" data-video-title="Viewing Success with In-Game Advertising Through the Programmatic Lens" data-video-subtitle="" data-video-chatlink="" data-video-pdfurl="" data-video-speakers="[{"photo":"https:\/\/www.iab.com\/wp-content\/uploads\/2023\/02\/derek-j-smith-5-250x250-40x40.png","name":"Derek J. Smith","company":"IAB","title":"Senior Specialist, Experience Center","fullTitle":"Senior Specialist, Experience Center, IAB"},{"photo":"https:\/\/www.iab.com\/wp-content\/uploads\/2023\/04\/andrew-cassin1-250x250-40x40.jpg","name":"Andrew Cassin","company":"Equativ","title":"Senior Director, Agency & Enterprise Partnerships, Americas","fullTitle":"Senior Director, Agency & Enterprise Partnerships, Americas, Equativ"},{"photo":"https:\/\/www.iab.com\/wp-content\/uploads\/2023\/04\/aditi-ramesh1-250x250-40x40.jpg","name":"Aditi Ramesh","company":"Anzu","title":"Director, Programmatic","fullTitle":"Director, Programmatic, Anzu"}]" data-video-sponsors="[]" >
The New Addressability Landscape
IAB There: Road to ALM with Lotame</strong></a> if you’d like to learn more about the challenges the digital industry is facing and what Lotame/Spherical are doing to address such obstacles.</p> " data-video-needs-thumbnail="false" data-video-thumbnail="https://www.iab.com/wp-content/uploads/2023/04/the-new-addressability-landscape-2-768x427-640x360.png" data-video-date="Apr 13, 2023 / 2:00 - 2:30 PM EST" data-video-title="The New Addressability Landscape" data-video-subtitle="" data-video-chatlink="" data-video-pdfurl="" data-video-speakers="[{"photo":"https:\/\/www.iab.com\/wp-content\/uploads\/2020\/06\/angelina-eng-4-40x40.jpg","name":"Angelina Eng","company":"IAB","title":"Vice President, Measurement, Addressability and Data Center","fullTitle":"Vice President, Measurement, Addressability and Data Center, IAB"},{"photo":"https:\/\/www.iab.com\/wp-content\/uploads\/2021\/08\/alexandra-theriault-2-250x250-40x40.png","name":"Alex Theriault","company":"Spherical","title":"General Manager","fullTitle":"General Manager, Spherical"}]" data-video-sponsors="[]" >
Retail Media Online to In-Store Attribution
Evolution of Data Driven Advertising - Past, Present, and Future
How 5G and AI Will Accelerate XR Adoption
Road to ALM with Lotame
Annual Leadership Meeting (ALM)</a></span></strong> and discuss approaches that can unlock the power and potential of our industry.</p> " data-video-needs-thumbnail="false" data-video-thumbnail="https://www.iab.com/wp-content/uploads/2023/01/road-to-alm-with-lotame-2-768x384-640x360.png" data-video-date="Jan 11, 2023 / 2:00 - 2:30 PM EST" data-video-title="Road to ALM with Lotame" data-video-subtitle="" data-video-chatlink="" data-video-pdfurl="" data-video-speakers="[{"photo":"https:\/\/www.iab.com\/wp-content\/uploads\/2020\/03\/david-cohen-6-e1588777337524-250x250-40x40.png","name":"David Cohen","company":"IAB","title":"Chief Executive Officer","fullTitle":"Chief Executive Officer, IAB"},{"photo":"https:\/\/www.iab.com\/wp-content\/uploads\/2022\/11\/andy-monfried1-250x250-40x40.png","name":"Andy Monfried","company":"Lotame","title":"Chief Executive Officer and Founder","fullTitle":"Chief Executive Officer and Founder, Lotame"},{"photo":"https:\/\/www.iab.com\/wp-content\/uploads\/2021\/08\/alexandra-theriault-2-250x250-40x40.png","name":"Alex Theriault","company":"Spherical","title":"General Manager","fullTitle":"General Manager, Spherical"}]" data-video-sponsors="[]" >
Retail Media 2023 Outlook - How Cyber 5 Performance Can Provide Insights into Next Year
An Introduction to Pam Zucker
Leveraging First Party Data: Turning Data Scavengers into Data Harvesters
Retail Media Growth in LATAM
Identity, Privacy, and the Future of Data Driven TV
The Universal Potential of Context, Creative, and Attention
Where Have All The Women Gone? They're Doing It for Themselves
A Deep Dive into the 2022 IAB State of Data Part II Report
Using Data Science to Reconcile Multiple Partial Sources of Truth in Digital Media
IAB Inclusion Institute and Cannes Can: Diversity Collective – Paying It Forward
Road to Audience Connect with Blis
Get in the Game
Where Have All The Women Gone? They're Doing It for Themselves, brought to you by the IAB Inclusion Institute
Data, Consent, and the Customer Value Exchange
What Marketers Need to Know NOW About CTV
" data-video-overview="<p>Connected TV represents an entirely new platform with content capabilities, creative formats, and audiences with higher expectations. Continuous innovation, which has been at the heart of CTV’s success, has created more opportunities for better user/viewer experiences than traditional TV. But what about the advertiser experience? With changing viewer behaviors, it’s been a challenge for advertisers to follow viewers and create successful ad experiences. Join Libby Morgan, Chief Strategy Officer at IAB and Joel Cox, Co-Founder and Executive Vice President of Strategy & Innovation at Strategus as they discuss the immense popularity and impact of CTV right now, and how advertisers need to respond to this shifting marketplace.</p> " data-video-needs-thumbnail="false" data-video-thumbnail="https://www.iab.com/wp-content/uploads/2022/06/what-marketers-need-to-know-now-about-ctv-2-640x360.png" data-video-date="Jun 29, 2022 / 2:00 - 2:30 PM EST" data-video-title="What Marketers Need to Know NOW About CTV" data-video-subtitle="" data-video-chatlink="" data-video-pdfurl="" data-video-speakers="[{"photo":"https:\/\/www.iab.com\/wp-content\/uploads\/2022\/06\/joel-cox-250x250-40x40.jpg","name":"Joel Cox","company":"Strategus","title":"Co-Founder and EVP, Strategy and Innovation","fullTitle":"Co-Founder and EVP, Strategy and Innovation, Strategus"},{"photo":"https:\/\/www.iab.com\/wp-content\/uploads\/2021\/11\/libby-morgan-4-250x250-40x40.png","name":"Libby Morgan","company":"IAB","title":"SVP, Chief Strategy Officer","fullTitle":"SVP, Chief Strategy Officer, IAB"}]" data-video-sponsors="[]" >
What Does it Mean to be a Black Woman in Advertising and Media (Encore)
Consumer Journey Advertising Needs a Reality Check