To address these challenges and foster industry growth, IAB and MRC have collaborated to release their Augmented Reality (AR) Measurement Guidelines for public comment, with the goal of establishing clear and consistent definitions, and comprehensive measurement guidelines for ads within Augmented Reality campaigns that can be embraced by advertisers and publishers.

These guidelines have been developed by the IAB AR Advertising Measurement Guidelines Task Force, a joint effort between the Interactive Advertising Bureau (IAB) and the Media Rating Council (MRC).

The Augmented Reality (AR) Measurement Guidelines are open for public comment for a 30-day period until March 9th, 2024. Please send any questions or comments to experience-center@iab.com.

IAB/MRC Augmented Reality Measurement Guidelines (Public Comment until March 9, 2024)

Read the Press Release

Download the Report

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The Free and Open Ad Supported Internet: Consumers, Content, and Assessing the Data Value Exchange reveals the results to the questions posed above . . .

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The IAB Diligence Platform, powered by SafeGuard Privacy, is a data privacy platform that will contain a set of standardized privacy diligence questions that are specially designed for participants in the digital advertising industry. For example, the Platform will include questions that are specifically drafted for a publisher’s diligence of a Supply-Side Platform (SSP); an advertisers diligence of a demand-side platform (DSP); an SSP’s diligence of a DSP (and vice versa); and everyone’s diligence of data providers.

The diligence questions have been drafted by leading industry . . .

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In January, IAB proudly unveiled the final version of these guidelines, a testament to collaborative expertise and industry-wide consensus. This comprehensive framework is not just a set of standards but a roadmap to enhanced transparency and consistency in retail media measurement.

To further support the implementation of these guidelines, the IAB, in partnership with Boston Consulting Group (BCG), introduces the “Retail Media Measurement Guidelines Explainer.” This playbook is more than a companion document; it’s an actionable guide tailored for retailers, brands, agencies, and technology partners. It translates the complex standards into practical steps, offering key strategies and best practices to navigate the nuances of retail media measurement effectively.

This coordinated release of the guidelines and the playbook marks a milestone in our commitment to driving clarity, performance, and growth in the retail media landscape. We invite stakeholders to leverage these resources and join us in shaping the future of retail media.

Download the IAB/MRC Retail Media Measurement Guidelines

Download the BCG & IAB Retail Media Measurement Guidelines Explainer

2023 IAB Connected Commerce Summit: Retail Reimagined Highlights

Download

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In the retail industry’s evolving landscape, the emergence of in-store opportunities within Retail Media Networks (RMNs) is a pivotal development. With most retail transactions still occurring physically, there is a growing recognition of the potential in bridging digital advertising with in-person shopping experiences. Retailers and Consumer Packaged Goods (CPG) companies are innovating in brick-and-mortar spaces to create a more engaging and interconnected shopping journey.

The focus is now on building pervasive, omnichannel experiences that merge digital advancements with the physical retail environment. Personalized advertising, utilizing technologies like digital signage, in-store analytics, and mobile marketing, is central to this approach. These tools aim to capture customer attention and foster engagement, making every in-store interaction both memorable and impactful.

IAB is launching a DOOH and In-Store Retail Media working group on February 7, with the objective of developing a playbook that will enable and educate retailers, agencies, and brands on the DOOH and In-Store opportunity in retail media from activation to measurement. The playbook will focus on the following areas:

1. Balancing trade and media planning and strategy in-store.
2. Defining measurement metrics and advanced modeling methodologies.
3. Providing an in-depth view of technologies, use cases, and frameworks.

First meeting will be on February 7 – join the working group!

Learn more about IAB’s Connected Commerce Initiative and check out our Introduction to Retail Media course.

Download Quantifying Retail Media In-Store Success: Measurement & Innovation

Download

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This toolkit is a start to conceptualizing and building a compliance program. Companies will need to undertake a comprehensive look at their specific legal and technology practices with their legal counsel and cross-functional privacy teams.

About IAB
The Interactive Advertising . . .

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In an era where digital content consumption is growing at an accelerated pace, we’re witnessing an unprecedented shift to creator-driven content. Creator content is not just part of digital content growth; it’s leading the charge.

This exponential growth reflects creators’ abilities to spark cultural movements, make trends go mainstream overnight, and shape purchase decisions. Creator content provides a substantial opportunity for advertising that produces tangible outcomes, and marketers are taking notice.

This . . .

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This study provides:

• A view into overall ad spend as well as at the channel level
• A perspective on industry challenges and growth strategies
• Insights into planning timeframes and ad supply chain sustainability practices

Key findings include:

• Buyers project to increase their ad spend 9.5% in 2024 vs. 2023.
• Buyers’ top goals . . .
   

  You must be an IAB Member to continue reading. To receive IAB member benefits, you must be employed by one of our member companies and have a verified business email address associated with your account.   Log In or Create Account   Become a Member If you have an IAB Portal account, please create a new account on iab.com and we will link to your records. If you're logged in and believe you are seeing this message in error, log out and try with another account or contact us about your company's membership status. Contact iab@kcsa.com with press inquiries.

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  ]]> https://www.iab.com/insights/us-podcast-advertising-revenue-study-2023/ Thu, 26 Oct 2023 12:15:07 +0000 https://www.iab.com/?post_type=iab_insight&p=172863 Podcasting continues to be one of the fastest-growing digital media channels as U.S. ad revenues have grown over 115% from 2020 to 2022. To understand the drivers, strategies, and tactics that are propelling the market and uncover where it’s heading, IAB and PwC conducted an in-depth quantitative survey of the leading podcast publishers and a … Continued

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  ]]> Podcasting continues to be one of the fastest-growing digital media channels as U.S. ad revenues have grown over 115% from 2020 to 2022. To understand the drivers, strategies, and tactics that are propelling the market and uncover where it’s heading, IAB and PwC conducted an in-depth quantitative survey of the leading podcast publishers and a series of discussions with industry experts in the U.S. Podcast Advertising Revenue Study 2023: Drivers, Strategies, and Tactics for Growth report.

  Results revealed that there are clear growth signals, with podcasting adopting practices prevalent in other digital channels, but also that there are areas of opportunity that need to be addressed for the channel to sustain its growth. To learn more, download the . . .

  Claim your free account to continue reading. Log In or Create Account   If you have an IAB Portal account, please create a new account on iab.com and we will link to your records. If you have any issues, please contact us.

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  ]]> https://www.iab.com/insights/iab-podcasting-buyer-seller-checklist/ Thu, 12 Oct 2023 13:25:44 +0000 https://www.iab.com/?post_type=iab_insight&p=172327 The IAB Media Center is proud to have released the IAB Podcasting Buyer-Seller Checklist. To help buyers and sellers of podcast ad inventory succeed together, IAB has created the Podcasting Buyer-Seller Checklist. The checklist delves into the world of podcasting and is a must-have for agencies, brands, publishers, and ad tech. The podcasting industry continues … Continued

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  ]]> The IAB Media Center is proud to have released the IAB Podcasting Buyer-Seller Checklist.

  To help buyers and sellers of podcast ad inventory succeed together, IAB has created the Podcasting Buyer-Seller Checklist. The checklist delves into the world of podcasting and is a must-have for agencies, brands, publishers, and ad tech. The podcasting industry continues to grow, but many advertisers have questions about how to run effective campaigns.

  This comprehensive checklist walks through every stage of the podcast ad campaign cycle and provides a framework for buyers and sellers to align on objectives, targeting, creative, measurement, and more.

  With insights from major players in the podcasting industry, the checklist helps to understand the medium's unique storytelling capabilities and data-driven targeting . . .

  Claim your free account to continue reading. Log In or Create Account   If you have an IAB Portal account, please create a new account on iab.com and we will link to your records. If you have any issues, please contact us.

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