Internet Advertising Revenue Report: Full Year 2021

U.S. digital advertising experienced tremendous growth in 2021. During the past year, the industry was able to capitalize on the resurgence of marketing budgets throughout the year (following a decline in Q2 of 2020) and the influx of isolated consumers who relied on digital media as their primary connection during the pandemic. Overall, digital ad revenue increased 35.4% year-over-year—the highest growth since 2006.

Digital ad revenues benefited as the entire digital market has expanded. According to a study by Deighton Associates, commissioned by IAB, the internet economy has grown seven times faster than the U.S. economy over the past four years and now accounts for 12% of the U.S. GDP. As consumer time spent and attention on digital . . .