Now in its ninth year, the IAB 2021 Video Ad Spend & 2022 Outlook study provides a lens into the trends within the digital video market and offers guidance for buyers and sellers on how they can position and differentiate their video initiatives based on where the challenges and opportunities reside.
To quantify the size and growth rate of the digital video market (including CTV, social media, and short-form), IAB, in partnership with Standard Media Index (SMI) and Advertiser Perceptions, has released in this study the first-ever total U.S. digital video advertising spend estimates for 2020 and 2021 and projections for 2022.
As viewers continue to increase their use of digital video including connected TV (CTV), social media, and short . . .
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