Knowledge Center

Leveraging First Party Data: Turning Data Scavengers into Data Harvesters

Dec 7, 2022 / 2:00 - 2:30 PM EST


    Join Angelina Eng, VP, Measurement & Attribution at IAB and Amol Waishampayan, Chief Product Officer at FullThrottle for a discussion on the increasing importance of first-party data as marketers become less reliant on third-party data and how marketers can take advantage of their own data to gain data independence and find more customers.

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