Using Data Science to Reconcile Multiple Partial Sources of Truth in Digital Media
Oct 6, 2022 / 2:00 - 2:30 PM EST
Overview
Join Angelina Eng, Vice President, Measurement and Attribution at IAB, Josh Alvernia, Co-Founder and Chief Executive Officer at Clue and Charles Manning, Founder and Chief Executive Officer at Kochava, as they discuss how marketers can get the clearest vision of the consumer/customer journey with a first-party and analytics strategy during a time when the media industry is increasingly reliant on privacy-forward, brand-owned datasets for insight.
Josh Alvernia is the CEO and co-founder of Clue, a leading data analytics and
media solution for insights-driven marketing across search, social, and
programmatic channels. Following his extensive history in the media industry
including stints at Carat, Rocket Fuel, and MiQ, he identified a complexity gap
between actionable insights and data. Alongside three partners, Josh recruited a
world class team of solution engineers, data scientists, and media specialists, to
build what has now become one of Canada’s fastest growing startups. Joshua is
one of 250 recipients worldwide of the 2020 Salesforce Marketing Champion
award, specializing in analytics, and he is the only founder of a company to hold
this distinction. His expertise with this technology led Clue to be recognized at the
Salesforce Limitless conference as a top tier user of the Datorama platform and
for the company’s success in using this technology to guide brands through market
changes and towards greater ROI. Josh is also a musician and performs in a cover
band in his spare time. He currently resides in Toronto, Canada.
A seasoned executive with 24+ years of digital media, marketing and operations experience, Angelina Eng has focused her career on supporting agencies and brands to define, build and manage digital media and marketing efforts while enabling teams to operationally work efficiently and effectively with both internal and external partners and platforms. She’s been responsible for the development and management of internal systems and workflow, establishment of deliverable standards, designing ad trafficking and tracking guidelines, implementation of emerging platforms, as well as establishing best practices at companies such as Morgan Stanley, Merkle, Dentsu Aegis and Publicis Modem.
Over the years, She has been involved with multiple organizations and events to help define, establish and advocate some of the industry standards that we see in today’s digital media ecosystem (such as ad verification/brand safety, ad fraud, viewability and programmatic, social, etc)
Angelina has been awarded the AdMonsters 2018 Power List, IAB Data Rockstar 2016 and AdMonsters Digital Media Leadership Award 2016.
Charles Manning is the Founder and CEO of Kochava, the real-time data solutions company for omni-channel attribution and measurement trusted by top brands worldwide. A veteran of the digital advertising industry, Charles is a member-contributor to the Forbes Technology Council. For 20 years, Charles has been creating real-time data solutions for systems optimization, ranging from business service management (BSM) to information technology (IT) to attribution analytics, and blockchain solutions. Charles began his career at Oracle.
Prior to Kochava, Charles founded PLAYXPERT, which began as a video game technology platform. After licensing the technology to Razer, the world’s leading lifestyle brand for gamers, Charles built a team focused on creating engagement platforms for brands and agencies. After realizing there was no single platform providing cross-channel attribution or post-install analytics for connected devices, Charles and his team built one, and Kochava was born. The Kochava technology is integrated with more than 4,500 networks and publishers worldwide and is trusted by hundreds of brands including the biggest names in media, gaming, quick-service restaurants, and consumer goods with a privacy-first approach for data-driven marketers.
