In today’s session, titled “Data, Consent, and the Customer Value Exchange”, Angelina Eng, Vice President, Measurement & Attribution at IAB and Kevin Whitcher, Vice President, Enterprise Apps at DISQO, discuss consent, identity, and how marketers can evolve beyond third party cookies and build a trusted value exchange with consumers.
Speakers
Speakers
Angelina Eng
Vice President, Measurement, Addressability and Data Center
IAB
IAB - Vice President, Measurement, Addressability and Data Center
A seasoned executive with 24+ years of digital media, marketing and operations experience, Angelina Eng has focused her career on supporting agencies and brands to define, build and manage digital media and marketing efforts while enabling teams to operationally work efficiently and effectively with both internal and external partners and platforms. She’s been responsible for the development and management of internal systems and workflow, establishment of deliverable standards, designing ad trafficking and tracking guidelines, implementation of emerging platforms, as well as establishing best practices at companies such as Morgan Stanley, Merkle, Dentsu Aegis and Publicis Modem.
Over the years, She has been involved with multiple organizations and events to help define, establish and advocate some of the industry standards that we see in today’s digital media ecosystem (such as ad verification/brand safety, ad fraud, viewability and programmatic, social, etc)
Angelina has been awarded the AdMonsters 2018 Power List, IAB Data Rockstar 2016 and AdMonsters Digital Media Leadership Award 2016.
Kevin is a change agent at the intersection of data, analytics, and marketing known for driving tech innovation in the measurement of identity and ad performance. Kevin leads the strategic vision for client solutions, leveraging DISQO’s people-first audience insights platform and complete view of consumer journeys across all digital environments. Kevin is scaling DISQO’s product team to a world-class organization that delivers breakthrough solutions for researchers, brands, agencies and media publishers..
Prior, Kevin was VP of Product Management at Oracle Data Cloud where he led all product efforts for measurement and identity solutions. At Datalogix, Kevin led CPG measurement products, launching DLX ROI to measure the value of ads on social platforms. Earlier, Kevin was Director of Strategy at Sterling-Rice Group where he worked with CPG marketers. Kevin loves getting off the beaten path to snow ski, playing C-league hockey, and cranking out small building projects with his kids.
