Practical Guidance for European Privacy Laws: GDPR, ePrivacy, and Beyond

Ruth Boardman is based in London and co-head Bird & Bird’s International Privacy and Data Protection Group. I enjoy providing practical advice and solutions to complex legal issues.

She has extensive experience advising a broad range of organizations on data privacy matters. I advise on the data protection aspects of new products or services and on commercial arrangements involving personal data. I also help when there has been a personal data breach. I advise clients on their dealings with data protection authorities and with those involved in passing new data protection legislation.

She works with clients in many sectors – including online providers, ad-tech, ed-tech and all companies providing services likely to be accessed by children, new technology and electronics, life sciences, financial services including payments, creative industries (such as music and film), automotive and sports.


She has co-written Data Protection Strategy (Sweet & Maxwell), which has been re-published to take account of the GDPR and UK legislation. I am on the Board of the International Association of Privacy Professionals. I assist the Global Alliance on Responsible Genome and Clinical Data Sharing, where I am a member of its Regulatory and Legal Group.

Alex is a commercial partner and head up the adtech practice working for brands, agencies and tech providers. With a focus on advertising within the broader media, entertainment and sports and technology and communications sectors, I am based in London.

He has extensive experience advising clients in the AdTech sector, or looking to use AdTech, in all matters relating to advertising, including the procurement, appointment and use of AdTech platforms and technologies, including DSPs, DMPs, SSPs, etc.

In addition, he works on complex AdTech-related data protection matters, including providing strategic advice relating to the deployment of new advertising technologies, both from the perspective of legal compliance and also providing technical insight, analysis of industry standards and expertise.

He also has market-leading experience drafting and negotiating large-scale, market-defining, global media buying and advertising services arrangements from conception, through RFP and to completion, together with related disputes and brand safety issues.


He regularly runs training sessions with clients and speak at external events on key trends and developments across the advertising sector. Prior to joining Bird & Bird, he worked at another global law firm, where he founded the AdTech practice. Before becoming a lawyer, he previously worked as a programmer, founding a bespoke software house catering for SMEs. His background has given him a deep insight into the world of technology.