![Digital Media Sales Certification Prep](jpg/iab-releases-the-iab-ccpa-compliance-framework-for-publishers-technology-companies-and-its-limited-service-provider-agreement-2.jpg)
Overview
Media sales changes quickly. Clients expect you to understand their needs and employers require that you stay on your top game to succeed. This course is designed to help media sellers, including those preparing for the IAB Digital Media Sales Certification exam, learn industry best practices and demonstrate their understanding of the media ecosystem to current and prospective employers. With one year access to this 5-module online course, you’ll emerge with an elevated knowledge of digital media sales and the digital advertising landscape.
What You’ll Learn
- How the digital advertising ecosystem works
- Programmatic fundamentals
- Digital ad formats, creative and platforms
- Ad serving terms and technology
- Tools used for booking, trafficking and implementing campaigns
- Digital media standards, regulation and compliance
- Best practices in selling digital media
- How to manage and analyze digital ad campaigns
- Ways to upsell and present new business opportunities
Note: Exam registration fees are separate from the online course registration. Please note that online courses cannot be refunded or transferred.
- Media sellers seeking more in-depth industry knowledge to inform conversations with clients
- Account representatives looking to enhance their industry knowledge and media selling skills
- Anyone preparing for the IAB Digital Media Sales Certification exam
- Job seekers looking to build credibility with prospective industry employers
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Digital media standards, formats, and regulations
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Best practices in selling digital media
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How to manage, analyze, and report on digital ad campaigns
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Ways to upsell and present new business opportunities to clients
Past Learners
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Adludio
Andrew Nelson ASSOCIATED PRESS
Avenues to Action beIN Sports
Bonneville International Boston magazine Bowman Media Brides Magazine C Publishing, LLC Capital Journal Carrefour CBS CBS 8 Television - KFMB
Center for Association Leadership Cornerstone Media Group
Culture US DailyKos.com Demandbase
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Guest Checkout
Gulf California Broadcasting, News-Press & Gazette Health Union
Honey Hot 97 Houston Chronicle Houzz
IMVU Indeed.com Info Arab Media
Institutional Investor Ismael Rami James Incorvaia jkeane400
KDKA-TV KDVR - FOX 31 Denver : A Nexstar Broadcasting Company La Vita E Bella LaBue Advertising, LLC
Ludwig Communications Magnetic
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Mancuso Media, LLC Mclaughlin Media Mix
Mitre Media Financial Publishing
Multiview NA NAPCO Media National Library Board
NESN newlocaldirect.com
Nguoi Viet News, Inc. Not Currently Employed Offerup OfferUp Inc Orange County Advertising Agency Inc Orange County Business Journal
Phoebe Rogers pin business network Public Media Co. Questex Media
Radiant Digital
Contact Us
Press
Learning & Development
General
(212) 380-4700
Learning & Development
(212) 609-3728