Webinar - Online

Introduction to the Creator Economy

Apr 9, 2024 / 1:00 pm – 3:00 pm EST

$399 - Non Member
$299 - Member

      Overview

      Forecasted to reach $480 billion dollars by 2027 and with millions of creators worldwide, the creator economy has grown into the very fabric of our culture. Creators are this generation’s directors, producers, and talent all rolled into one – becoming household names overnight, they hold power to create trends, spark movements, and shape buying decisions.

      Attendees will learn about the dynamic landscape of the creator economy, insights from IAB’s new research on the importance of creator-produced content, advertiser and consumer attitudes and beliefs, and the challenges and opportunities for advertisers.

      The course will also explore the aspects of partnering with creators, influencers, and their communities to understand the value of creative partnership, the tactical nuances, and legal and contractual considerations to be aware of when tapping into the creator economy.

      Attendees will join together in breakout groups to work through a creator focused scenario to apply their learnings.