IAB Introduction To Malware & Ad Quality (Webinar)
Aug 17, 2021 / 1:00 - 2:30 PM
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The threat of malware and the quality of ads delivered on publisher properties is an ever-growing problem costing publishers and their partners billions of lost revenues each year. Being educated about the potential threats and how to mitigate them will assist marketers in making problem-solving decisions about their business. IAB, IAB Tech Lab, and TAG are leading the charge on combating malvertising. And this year, we’re offering a new course — Introduction to Malware and Ad Quality to help brand marketers, media buyers, and AdTech professionals understand the risks malware has on the digital ecosystem, how to improve ad quality, and how to create effective ad quality strategies.
Watch the recording of this event that took place on Wednesday, August 17, 2021 from 1:00pm to 2:30pm EST.
After nearly a dozen years as a journalist covering the AdTech space, Gavin Dunaway joined The Media Trust in late 2020. As Product Marketing Lead, he helps develop and evangelize tools that fight malware and make the Internet safer for the end user. Previously, Dunaway was the Editorial Director for AdMonsters, where he served as editor-in-chief of the trade site and chief content planner for the Publisher Forum and Ops conferences.
AdTech expert and programmatic mechanic, Cory has worked across the industry––from publisher to platform to exchange––to drive risk and quality management strategies. Involved in the early days of header bidding and the IAB Tech Lab, he has contributed on a variety of industry standards and product innovations. By working with a wide range of teams and technologies, Cory brings a unique perspective and technical understanding of the challenges facing today’s digital landscape. Today, Cory’s focus on regulations and implications to an evolving complex ecosystem helps shape The Media Trust’s strategy to drive better, safer user experiences throughout the programmatic ecosystem.
Michal Jacobsberg-Reiss, MBA, M.Sc. runs MoPub’s Global EcoSystem Partnerships team. Michal joined Twitter in 2017 as part of MoPub’s product team and prior was a product lead on a casual game platform at Electronic Arts. Her product experience spans monetization, data and analytics, ads, acquisition and payments. You can connect with Michal on Twitter @itsmjrinc.