State of Data Town Hall: The New Privacy Landscape
Oct 18, 2022 / 1:00 pm – 2:00 pm EST
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Overview
In this first town hall, IAB experts and industry thought leaders discussed the new addressability landscape, privacy legislation and compliance changes, and financial impact on businesses. We also addressed consumer trust and the consumer value exchange.
In this town hall series, we will have an in-depth discussion on the findings from the latest IAB State of Data 2022 Part II: Preparing for the New Addressability Landscape report, which examines how changes in privacy legislation, the deprecation of third-party cookies and identifiers, and platform policies are affecting data collection, addressability, measurement, and optimization. IAB commissioned MediaScience to conduct this qualitative research study on how marketers are evolving their approach to consumer privacy, as well as working with their internal and external partners to meet consumer privacy expectations.
The new era of U.S. State privacy laws gives U.S. consumers additional privacy rights beginning January 1, 2023. Important examples include the right to opt-out of data sharing and profiling, to limit the use of Sensitive Personal Information (SPI), the right to rectification or correction, and the right to appeal. Get prepared for these newly expanded U.S. consumer rights and learn how to mitigate U.S. privacy risk across marketing campaigns and customer experiences.
Key Takeaways:
Understand how new U.S. privacy are challenging organizations to adapt to and uphold privacy-centric data collection standards
Gain best practices to follow regulatory guidelines paired with enhanced privacy-first CX strategies to build brand trust
Understand how maturing request-based consumer rights processes to a preference-based approach can build trust with consumers and limit costly access and deletion requests
Join us for the second part of this State of Data Town Hall series on November 15 about Data Collection and Addressability Register here
Jeffrey Bustos is the VP, MAD+Commerce (Measurement Addressability Data) at the IAB where he develops industry standards and guides for measurement and addressability solutions to enable revenue growth, efficiency, and scale with a focus in Retail Media Networks, Video / Advanced Television, and Privacy Enhancing Technology. Key projects include: Categorization & Definitions Buyers Guide for Retail Media, Data Clean Rooms and Privacy Preserving Solutions Research, and Attention & Engagement Metrics Standards. Previously Jeffrey worked at GroupM where he led Data & Audience Strategy for eCommerce clients, consulting them on cookieless solutions, audience strategy & activation, and data taxonomy & identity resolution for CDP and Data Clean Room activations.
A seasoned executive with 24+ years of digital media, marketing and operations experience, Angelina Eng has focused her career on supporting agencies and brands to define, build and manage digital media and marketing efforts while enabling teams to operationally work efficiently and effectively with both internal and external partners and platforms. She’s been responsible for the development and management of internal systems and workflow, establishment of deliverable standards, designing ad trafficking and tracking guidelines, implementation of emerging platforms, as well as establishing best practices at companies such as Morgan Stanley, Merkle, Dentsu Aegis and Publicis Modem.
Over the years, She has been involved with multiple organizations and events to help define, establish and advocate some of the industry standards that we see in today’s digital media ecosystem (such as ad verification/brand safety, ad fraud, viewability and programmatic, social, etc)
Angelina has been awarded the AdMonsters 2018 Power List, IAB Data Rockstar 2016 and AdMonsters Digital Media Leadership Award 2016.
Ryan Karlin serves as the Director of Product Management leading development of OneTrust Consent and Preferences – part of the #1 most widely used privacy, security and governance technology platform. In his role, Ryan leads teams delivering solutions for the OneTrust Consent Management Platform and First Party Data management solutions, and advises companies large and small on the ever-changing landscape of web tracking and digital advertising compliance best practices. Ryan is an IAPP Certified Information Privacy Manager (CIPM) who also sits on a number of IAB working groups. Ryan holds an MBA from the University of Colorado at Boulder.
