The number of state privacy laws continues to expand rapidly. Complying with these laws is an opportunity to develop privacy-forward practices to enhance consumer trust, but it can also be challenging to implement for many businesses – particularly where digital advertising is concerned. Compliance is a necessity, and the IAB U.S. Multi-State Privacy Toolkit provides an overview of the important state privacy law compliance priorities for publishers, advertisers, and the technology companies that make this complex marketplace function.
This toolkit is a start to conceptualizing and building a compliance program. Companies will need to undertake a comprehensive look at their specific legal and technology practices with their legal counsel and cross-functional privacy teams.
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