Our Mission

Mission

Serves as the cross-screen (omni-channel) “umbrella” under which the Video and Audio Boards live. It will serve as a forum to identify vital supply chain issues related to cross-media transactions and discuss how best to create the frameworks for the brand, publisher, and tech partnerships that are needed to engage directly with consumers in an increasingly fluid and privacy-constrained marketplace.

Our Work

  • Propel adoption of digital video, advanced TV, CTV, and audio through education and adoption of standards and best practices
  • Maximize the speed with which the industry advances by packaging and communicating technical video/audio standards in business terms
  • Reducing marketplace friction through shared Terms & Conditions and education in measurement with guidance on how to measure, plan and evaluate campaigns in cross-platform video/audio
  • Develop advocacy for the value of news, quality publishing, and long term investment along with practical advice to ensure brand safety and suitability
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Who We Are

Who We Are

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Our Initiatives

Our Initiatives

  • What you hear is more impactful than what you see. Our brains process sound faster than any other sense. Digital audio was the biggest driver of time spent on mobile last year and it’s becoming increasingly central to our lives, thanks to the rise of connected devices and smart speakers. IAB’s goal is to help … Continued
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  • Reliable and accurate news is important all the time but especially critical during times of crisis. With lives hanging in the balance, we need to ensure that the ad-supported news ecosystem has every opportunity to provide the facts and data necessary to keep us safe. IAB aims to save lives during crisis by helping news … Continued
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  • Tele://Vision is a cross-industry campaign to align the companies and leaders whose products, services, and relationships define the current advertising marketplace around a consistent set of principles, standards, practices, and – where applicable – products and technologies. The goal is to ensure that brands and their partners across the video ecosystem can work together efficiently … Continued
    Read More  
  • Audio
    Audio
    What you hear is more impactful than what you see. Our brains process sound faster than any other sense. Digital audio was the biggest driver of time spent on mobile last year and it’s becoming increasingly central to our lives, thanks to the rise of connected devices and smart speakers. IAB’s goal is to help … Continued
    Read More
  • Brand Safety
    Brand Safety
    Reliable and accurate news is important all the time but especially critical during times of crisis. With lives hanging in the balance, we need to ensure that the ad-supported news ecosystem has every opportunity to provide the facts and data necessary to keep us safe. IAB aims to save lives during crisis by helping news … Continued
    Read More
  • Digital Video
    Digital Video
    Tele://Vision is a cross-industry campaign to align the companies and leaders whose products, services, and relationships define the current advertising marketplace around a consistent set of principles, standards, practices, and – where applicable – products and technologies. The goal is to ensure that brands and their partners across the video ecosystem can work together efficiently … Continued
    Read More

Recent Updates

Updates from the Media Center

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