IAB Defends Online Speech, Commerce at FTC

WASHINGTON, D.C. – Interactive Advertising Bureau (IAB), the leading trade body for the digital advertising industry, continues to make its case to the Federal Trade Commission (FTC) that the agency’s proposed rules for consumer reviews and testimonials would stifle legitimate opinion and potentially violate the First Amendment. At a virtual hearing next Tuesday, IAB’s EVP … Continued

IAB Diligence Platform

The IAB is pleased to announce the launch of a new initiative created to standardize, modernize, and improve privacy diligence practices for the digital advertising industry. The IAB Diligence Platform, powered by SafeGuard Privacy, is a data privacy platform that will contain a set of standardized privacy diligence questions that are specially designed for participants in … Continued

Final IAB/MRC Retail Media Measurement Guidelines Available Now!

On September 13, 2023, the IAB/MRC released the initial draft of the Retail Media Measurement Guidelines for public comment, engaging industry stakeholders to shape standards that resonate with their practical needs and aspirations. In January, IAB proudly unveiled the final version of these guidelines, a testament to collaborative expertise and industry-wide consensus. This comprehensive framework … Continued

The Free and Open Ad-Supported Internet: Consumers, Content and Assessing the Data Value Exchange

As the digital economy becomes more privacy-by-design, IAB surveyed over 1,500 consumers to gain insights into their thoughts, preferences, and concerns regarding their personal data and digital advertising overall.​ ​ With personal data being a key facet of the free and open, ad-supported internet, the research gauged to what extent consumers understand what is meant by personal … Continued

John Halley Announced as New Board Chair for 2024

Shenan Reed of General Motors appointed as Vice Chair of the IAB Board NEW YORK, January 28, 2024 – The Interactive Advertising Bureau (IAB), the digital media and marketing trade association, today announced that it has named John Halley, President, Paramount Advertising, Paramount as the new Chair of the trade organization’s Board of Directors. Halley has served … Continued

IAB 2023 Annual Report

Download the 2023 IAB Annual Report Read about all the exciting industry initiatives for (and with) our members. Download PDF “ An IAB colleague recently made the analogy, ‘IAB is like a gym membership. Joining is a good first step, but if you don’t put in the work, you won’t get the results.’”     — … Continued

Quantifying Retail Media In-Store Success: Measurement & Innovation

The IAB Measurement, Addressability, Data Center worked with the IAB Retail Media Network Committee to release Quantifying Retail Media In-Store Success: Measurement & Innovation. In the retail industry’s evolving landscape, the emergence of in-store opportunities within Retail Media Networks (RMNs) is a pivotal development. With most retail transactions still occurring physically, there is a growing … Continued

IAB U.S. Multi-State Privacy Toolkit

The number of state privacy laws continues to expand rapidly. Complying with these laws is an opportunity to develop privacy-forward practices to enhance consumer trust, but it can also be challenging to implement for many businesses – particularly where digital advertising is concerned. Compliance is a necessity, and the IAB U.S. Multi-State Privacy Toolkit provides … Continued