Knowledge Center

State of Data Town Hall: Measurement

Jul 14, 2021 / 1:00 - 2:00 PM EST

    Overview

    Our 2nd IAB State of Data Town Hall: Measurement addressed how to measure and attribute campaign performance without cookies and identifiers, and how to stitch together siloed data into a unified dataset. Industry experts will discuss data ownership, insights, processes, and best practices to create quality data and proper attribution across platforms.

    Sponsors & Partners


    Title Sponsor


    VIP Sponsor