The 2022 IAB State of Data Report raised alarm bells when its assessment indicated a lack of industry readiness for the field-altering changes coming up in measurement and addressability. Advertisers are on the brink of losing their ability to measure campaigns and there is no consensus on what to do next. Join Jeffrey Bustos, Vice President, Programmatic+Data Center at IAB and Ram Padmanabhan, Senior Vice President, Decision Sciences at Havas Media Group as they discuss findings from the latest IAB State of Data 2022 Part II: Preparing for the New Addressability Landscape report, the impending disruptions that will sweep the entire media and advertising landscape, and how marketers and publishers are adapting to consumer privacy and working with first and third-party partners.
Speakers
Speakers
Jeffrey Bustos
Vice President, Measurement Addressability Data
IAB
IAB - Vice President, Measurement Addressability Data
Jeffrey Bustos is the VP, MAD+Commerce (Measurement Addressability Data) at the IAB where he develops industry standards and guides for measurement and addressability solutions to enable revenue growth, efficiency, and scale with a focus in Retail Media Networks, Video / Advanced Television, and Privacy Enhancing Technology. Key projects include: Categorization & Definitions Buyers Guide for Retail Media, Data Clean Rooms and Privacy Preserving Solutions Research, and Attention & Engagement Metrics Standards. Previously Jeffrey worked at GroupM where he led Data & Audience Strategy for eCommerce clients, consulting them on cookieless solutions, audience strategy & activation, and data taxonomy & identity resolution for CDP and Data Clean Room activations.
Ram Padmanabhan has 20+ years of experience in marketing analytics and insights, across multiple industries including retail, finance, CPG, pharma, and eCommerce. He joined Havas Media in August 2021 to lead North America Decision Sciences. Prior to this, he was Managing Partner, Business Science & Analytics at MediaCom. He has also worked at Avon Products, Inc., and at MMA (now Ipsos MMA).
Ram has hands-on experience with marketing mix models, matched market tests, market structure analysis, incentive development and evaluation, brand health tracking and pricing studies for Fortune 500 companies. He has an MBA from the NYU Stern School of Business, a master’s degree in Marketing Communications from Mudra Institute of Communications, Ahmedabad in India, and a bachelor’s in engineering from Birla Institute of Technology & Science, Pilani, India. He has guest-lectured at NYU, Columbia University, and the Stevens Institute of Technology.
